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Google Local 4-Packs Showing 1 Ad & 3 Organic Local Listings January 18, 2017 at 5:36 am PST By Jennifer Slegg Leave a Comment We have seen local 4-packs from Google where Google will show 4 paid local listings in a local 4-pack. But it seems Google is now testing a single map pack with a combination of both paid and organic listings.
Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny January 17, 2017 at 6:42 am PST By Greg Jarboe Leave a Comment Online engagement with Super Bowl 50 ads dropped nearly 20% from the previous year, according to new data launched yesterday by video ad tech company Unruly. Unruly’s Science of Sharing: Super Bowl 50 study shows that shares of Super Bowl 2016 ads ...
Instagram recently announced that its community has grown to more than 600 million Instagrammers. And the last 100 million joined in just the past six months. To get an idea of what this means for readers of The SEM Post, I interviewed Luis Sanz, the Co-Founder and COO of Olapic. Olapic is one of the leading visual marketing platforms for the curation, activation, and analys ...
Google is testing some significant changes to how AdWords ads are displayed in the Google search results and it will have a major impact on advertisers, particularly those who are enjoying the top position in AdWords. Not only is Google testing 4 ads at the bottom of the search results, for a total of eight ads on the page, they are also testing showing the same ad twice, onc ...
Most 404 Errors in Google Search Console Not Site Owners Fault January 3, 2017 at 5:23 am PST By Jennifer Slegg Leave a Comment Many people hate when 404 errors pop up in their Google Search Console account. While this is something we most often see when a site is hacked, the 404 error report can also be a treasure trove of information when doing a site redesign, URL struct ...
Google Adds “Help Improve Accuracy” Box to Some Local Listings January 26, 2017 at 6:52 am PST By Jennifer Slegg Leave a Comment Google has added a new feature to some local panels, requesting user feedback to help keep Google’s listings up to date. It shows up for some searchers on the main page of the Google search results.
Google Adds “Trending in the News” Autosuggest on Mobile January 9, 2017 at 8:12 am PST By Jennifer Slegg Leave a Comment Google is testing a new autosuggest in the mobile search results, this time highlighting specific news that Google sees as trending when the search is done. Here is what it looks like, when you start searching for something trending: When you click on ...
Bing Adds “Save Video” & More Description to Video Search January 9, 2017 at 7:50 am PST By Jennifer Slegg Leave a Comment Bing has changed up how they show their video search results to make it much more user friendly for searchers. The most noticeable is a new “save video” option which allows users to save videos to view later.
New Design to Google Local Inventory Ads in Local Pack January 31, 2017 at 6:12 am PST By Jennifer Slegg Leave a Comment Google began showing local inventory ads earlier this month and it has already gone through a redesign. The new version focuses on the fact these are local specific ads, and not just regular product listing ads, and it also highlights products from multip ...
Google AdWords Testing Outlined Ads Tag in Search Results January 30, 2017 at 4:02 am PST By Jennifer Slegg Leave a Comment Google AdWords is testing another version of the “Ads” tag that shows in the search results to show AdWords ads. This one has a green outline around the Ad tag, rather than a solid green filled ad tag.
Google AdWords Testing Non-Carousel PLAs in Mobile Search Results January 27, 2017 at 7:10 am PST By Jennifer Slegg Leave a Comment We are used to seeing Google AdWords showing mobile Product Listing Ads that are in carousel style. It seems they are now testing a non-scrollable version that sees two individual product listing ads at the top of the search results instead of ...
Personalization Affects Search Analytics Positioning in Google Search Console January 3, 2017 at 6:36 am PST By Jennifer Slegg Leave a Comment Does personalization impact the search positions shown in Search Analytics within Google Search Console? It does, but it is definitely something that confuses many site owners when they cannot match up what Search Analytics reports for positioning inf.
Google Becoming More Aggressive With “People Also Search” in Local Results January 30, 2017 at 4:45 am PST By Jennifer Slegg Leave a Comment Site owners have become used to Google suggesting other businesses when viewing the local results for a business, but Google usually relegates that to the very bottom of the listing, after all the other details for the business such as reviews, ratings .
Bing Testing “Send Directions to Phone” Test in Local Knowledge Panel January 20, 2017 at 4:51 am PST By Jennifer Slegg Leave a Comment Bing has added a new directions feature in their Google Places local knowledge panel directly in the search results. The new feature shows a test for “send directions to phone”. Here it is when displayed in the main search results column.
Bing Places Testing New Local Listing Redesign; Adds Popular Times January 12, 2017 at 7:26 am PST By Jennifer Slegg Leave a Comment Bing Local is testing a major new look for their local listings in the Bing search results, and the redesign is making it appear much closer to how Google displays their own local listings within the knowledge panel in the search results.
Red Bull Crowned Most Shareable Video Brand January 9, 2017 at 7:21 am PST By Greg Jarboe Leave a Comment Red Bull is the most shared video brand of 2016, according to new data released yesterday by video ad tech company Unruly. The energy drinks company jumped one place from the previous year to finish ahead of Samsung and McDonald’s in Unruly’s annual round-up of the top ...
Gary Illyes from Google has posted a blog entry on the Google Webmaster blog, touching on Googlebot and crawl budget issues that site owners might have. First, it is important to note that not all site owners will be impacted by crawl budget issues. For the most part, sites with 4,000 or fewer URLs generally won’t have crawl budget issues.
No Need to Change Canonicals from Desktop for Mobile First Indexing January 13, 2017 at 4:01 am PST By Jennifer Slegg Leave a Comment Just a reminder, if you are updating any canonicals, you do not need to update all desktop/mobile canonicals on your site to make the mobile version be the primary URL.
Google Will Be Transparent About Substantial Penguin Changes January 24, 2017 at 4:24 am PST By Jennifer Slegg Leave a Comment Since Google finally released the real time Penguin update last year, there hasn’t been any word about changes they have made since then. But what about changes in the future? Gary Illyes has confirmed that Google plans to be transparent about “big ...
Google Search Console Warns Site Owners Collecting Unsecured Passwords January 2, 2017 at 6:01 am PST By Jennifer Slegg Leave a Comment Google began sending out warnings to many website owners for collecting passwords on sites that are unsecured. The warnings are related to Google Chrome’s upcoming change that will show some types of non-https webpages as being not secure b ...
Differences in Google Search Console Link Report for Small & Large Sites January 4, 2017 at 7:08 am PST By Jennifer Slegg Leave a Comment Google has often said that there is only a selection of URLs that will show as links when viewing the report in Google Search Console. But John Mueller made an interesting comment about the differences in links between small and large ...
Google Recommends Using Two Verification Methods in Search Console January 3, 2017 at 5:05 am PST By Jennifer Slegg Leave a Comment Google recently held themed Webmaster Office Hours, one of them dealt solely with Google Search Console and John Mueller included a tip I hadn’t heard before helps keep your Search Console verification more secure.
Mobile First Index: Google to Notify Sites of Possible Issues via Search Console January 13, 2017 at 5:00 am PST By Jennifer Slegg Leave a Comment In today’s Google Webmaster Office Hours, John Mueller said that they plan to send notices to webmasters via Google Search Console, alerting them that they would be likely to suffer issues when the mobile first index takes affect.
Country & Language Selector Popups Impacted by Google’s Mobile Interstitial Change January 23, 2017 at 5:09 am PST By Jennifer Slegg Leave a Comment Earlier this month, Google made a change which sees the use of popups and interstitials on mobile sites receive a slight demotion in the search result rankings.
Google’s Mobile Interstitial Demotion Updates When Page Recrawled January 25, 2017 at 4:07 am PST By Jennifer Slegg Leave a Comment Google launched their mobile interstitial and popup demotion earlier this month which would see sites with interstitials and obtrusive popups receive a demotion in the mobile search results.
Google Doesn’t Throttle or Restrict Traffic to Sites in Search Results January 5, 2017 at 5:38 am PST By Jennifer Slegg Leave a Comment It comes up periodically where webmasters will question whether Google has any kind of throttle in place to restrict traffic to sites, particularly new ones, and if it will stop sending traffic to the site in question once a specific quota has been met.
SEO Weather Reporting Tools & Google Ranking Experiments January 13, 2017 at 4:16 am PST By Jennifer Slegg Leave a Comment SEO weather reports – the trackers that track a number of keywords in the search results, and report on the volatility in those searches – have become a pretty popular way for webmasters and SEOs to kind of gauge what is happening in the search results on a daily bas.
How Google Ranks “Top Stories” News in Search Results January 17, 2017 at 6:57 am PST By Jennifer Slegg Leave a Comment We don’t often hear about how Google ranks their news related results nor how the “Top Stories” are chosen for desktop and mobile users. Usually when someone from the search team comments on the news results, it is to say they use their own algorithm for news.
Google: Normal for Not All Pages to Be Indexed on a Website January 6, 2017 at 5:36 am PST By Jennifer Slegg Leave a Comment Getting all pages indexed in Google can be a challenge for some site owners. But if Google isn’t indexing every page from your sitemap, is that a problem or is that just how Google handles it normally? The question came up in a recent Google Webmaste ...
Google Testing Price Trends for Local Hotel Listings January 20, 2017 at 5:21 am PST By Jennifer Slegg Leave a Comment Google is testing a new feature that shows up in the local panel for a hotel listing. Below the sponsored hotel rates, it now also shows an additional price trends section. Here is what it looks like: You can see that it is in a carousel style, and you ca ...
Google Still Sending Unnatural Links Manual Actions After Penguin Update January 6, 2017 at 5:59 am PST By Jennifer Slegg Leave a Comment If you have been wondering about whether or not Google is still sending out unnatural inbound link manual actions now that Penguin has changed over to the new real time Penguin, the question came up in a recent Google Webmaster Office Hours.
Google AdWords Testing Local Inventory Ads in Local Pack January 18, 2017 at 5:00 am PST By Jennifer Slegg Leave a Comment Google appears to be testing a hybrid of a local pack listing with shopping ads, where it is highlighting products available locally, but within a local pack style, including map.
No Need to Resubmit Pages to Google Search Monthly January 11, 2017 at 8:59 am PST By Jennifer Slegg Leave a Comment A question came up on a recent Google Webmaster Office Hours asking about the fetch and submit feature. The person had been told by his SEO agency that he needed to resubmit 10 pages every month to Google, and this despite also having a sitemap in place for the site.
Google: How to Handle Near Identical Product Pages for Search January 5, 2017 at 7:07 am PST By Jennifer Slegg Leave a Comment It is always one of those challenging decisions for site owners – what to do about products that are so similar that when you try and index them individually, they are often flagged as duplicate content because there are only minor differences, such as the size or th.
Google’s change that would see pages devalued for using popups and interstitials for mobile users coming the Google search results is now live. This means if you are showing either popups or interstitials to Google traffic, that your pages will be downranked in the Google search results. Here are the changes and what you need to now.
No More Numbered Updates for Google Penguin January 24, 2017 at 4:35 am PST By Jennifer Slegg Leave a Comment Since Google released the new real time Penguin, it has gone from “wait for the next Penguin update” to a Penguin that updates in real time. But what does this mean for significant updates? According to Gary Illyes, there are no plans for any more numbered Penguin releases.
PopUp Size Allowed With Google’s Mobile Interstitial Demotion January 25, 2017 at 4:57 am PST By Jennifer Slegg Leave a Comment When Google launched the mobile interstitial and popup demotion, where pages that utilize either an interstitial or intrusive popup, many speculated about just how big a popup could be, before the demotion was triggered.
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