The SEM Post - Posts from January 2017

  • Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny

    Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny January 17, 2017 at 6:42 am PST By Greg Jarboe Leave a Comment Online engagement with Super Bowl 50 ads dropped nearly 20% from the previous year, according to new data launched yesterday by video ad tech company Unruly. Unruly’s Science of Sharing: Super Bowl 50 study shows that shares of Super Bowl 2016 ads ...

    Greg Jarboe/ The SEM Postin YouTube- 24 readers -
  • Instagram Marketing Q&A with Luis Sanz, Co-Founder and COO of Olapic

    Instagram recently announced that its community has grown to more than 600 million Instagrammers. And the last 100 million joined in just the past six months. To get an idea of what this means for readers of The SEM Post, I interviewed Luis Sanz, the Co-Founder and COO of Olapic. Olapic is one of the leading visual marketing platforms for the curation, activation, and analys ...

    Greg Jarboe/ The SEM Postin Social- 36 readers -
  • Most 404 Errors in Google Search Console Not Site Owners Fault

    Most 404 Errors in Google Search Console Not Site Owners Fault January 3, 2017 at 5:23 am PST By Jennifer Slegg Leave a Comment Many people hate when 404 errors pop up in their Google Search Console account. While this is something we most often see when a site is hacked, the 404 error report can also be a treasure trove of information when doing a site redesign, URL struct ...

    Jennifer Slegg/ The SEM Postin SEO Google- 13 readers -
  • Google Adds “Trending in the News” Autosuggest on Mobile

    Google Adds “Trending in the News” Autosuggest on Mobile January 9, 2017 at 8:12 am PST By Jennifer Slegg Leave a Comment Google is testing a new autosuggest in the mobile search results, this time highlighting specific news that Google sees as trending when the search is done. Here is what it looks like, when you start searching for something trending: When you click on ...

    Jennifer Slegg/ The SEM Postin SEO Google- 20 readers -
  • Bing Adds “Save Video” & More Description to Video Search

    Bing Adds “Save Video” & More Description to Video Search January 9, 2017 at 7:50 am PST By Jennifer Slegg Leave a Comment Bing has changed up how they show their video search results to make it much more user friendly for searchers. The most noticeable is a new “save video” option which allows users to save videos to view later.

    Jennifer Slegg/ The SEM Post- 15 readers -
  • New Design to Google Local Inventory Ads in Local Pack

    New Design to Google Local Inventory Ads in Local Pack January 31, 2017 at 6:12 am PST By Jennifer Slegg Leave a Comment Google began showing local inventory ads earlier this month and it has already gone through a redesign. The new version focuses on the fact these are local specific ads, and not just regular product listing ads, and it also highlights products from multip ...

    Jennifer Slegg/ The SEM Postin Google- 25 readers -
  • Google Becoming More Aggressive With “People Also Search” in Local Results

    Google Becoming More Aggressive With “People Also Search” in Local Results January 30, 2017 at 4:45 am PST By Jennifer Slegg Leave a Comment Site owners have become used to Google suggesting other businesses when viewing the local results for a business, but Google usually relegates that to the very bottom of the listing, after all the other details for the business such as reviews, ratings .

    Jennifer Slegg/ The SEM Postin Google- 14 readers -
  • Bing Testing “Send Directions to Phone” Test in Local Knowledge Panel

    Bing Testing “Send Directions to Phone” Test in Local Knowledge Panel January 20, 2017 at 4:51 am PST By Jennifer Slegg Leave a Comment Bing has added a new directions feature in their Google Places local knowledge panel directly in the search results. The new feature shows a test for “send directions to phone”. Here it is when displayed in the main search results column.

    Jennifer Slegg/ The SEM Post- 13 readers -
  • Bing Places Testing New Local Listing Redesign; Adds Popular Times

    Bing Places Testing New Local Listing Redesign; Adds Popular Times January 12, 2017 at 7:26 am PST By Jennifer Slegg Leave a Comment Bing Local is testing a major new look for their local listings in the Bing search results, and the redesign is making it appear much closer to how Google displays their own local listings within the knowledge panel in the search results.

    Jennifer Slegg/ The SEM Post- 14 readers -
  • Red Bull Crowned Most Shareable Video Brand

    Red Bull Crowned Most Shareable Video Brand January 9, 2017 at 7:21 am PST By Greg Jarboe Leave a Comment Red Bull is the most shared video brand of 2016, according to new data released yesterday by video ad tech company Unruly. The energy drinks company jumped one place from the previous year to finish ahead of Samsung and McDonald’s in Unruly’s annual round-up of the top ...

    Greg Jarboe/ The SEM Post- 42 readers -
  • Google Will Be Transparent About Substantial Penguin Changes

    Google Will Be Transparent About Substantial Penguin Changes January 24, 2017 at 4:24 am PST By Jennifer Slegg Leave a Comment Since Google finally released the real time Penguin update last year, there hasn’t been any word about changes they have made since then. But what about changes in the future? Gary Illyes has confirmed that Google plans to be transparent about “big ...

    Jennifer Slegg/ The SEM Postin SEO Google- 13 readers -
  • Google Search Console Warns Site Owners Collecting Unsecured Passwords

    Google Search Console Warns Site Owners Collecting Unsecured Passwords January 2, 2017 at 6:01 am PST By Jennifer Slegg Leave a Comment Google began sending out warnings to many website owners for collecting passwords on sites that are unsecured. The warnings are related to Google Chrome’s upcoming change that will show some types of non-https webpages as being not secure b ...

    Jennifer Slegg/ The SEM Postin Google- 24 readers -
  • Google Recommends Using Two Verification Methods in Search Console

    Google Recommends Using Two Verification Methods in Search Console January 3, 2017 at 5:05 am PST By Jennifer Slegg Leave a Comment Google recently held themed Webmaster Office Hours, one of them dealt solely with Google Search Console and John Mueller included a tip I hadn’t heard before helps keep your Search Console verification more secure.

    Jennifer Slegg/ The SEM Postin Google- 26 readers -
  • Google Doesn’t Throttle or Restrict Traffic to Sites in Search Results

    Google Doesn’t Throttle or Restrict Traffic to Sites in Search Results January 5, 2017 at 5:38 am PST By Jennifer Slegg Leave a Comment It comes up periodically where webmasters will question whether Google has any kind of throttle in place to restrict traffic to sites, particularly new ones, and if it will stop sending traffic to the site in question once a specific quota has been met.

    Jennifer Slegg/ The SEM Postin SEO Google- 16 readers -
  • SEO Weather Reporting Tools & Google Ranking Experiments

    SEO Weather Reporting Tools & Google Ranking Experiments January 13, 2017 at 4:16 am PST By Jennifer Slegg Leave a Comment SEO weather reports – the trackers that track a number of keywords in the search results, and report on the volatility in those searches – have become a pretty popular way for webmasters and SEOs to kind of gauge what is happening in the search results on a daily bas.

    Jennifer Slegg/ The SEM Postin SEO Google- 23 readers -
  • How Google Ranks “Top Stories” News in Search Results

    How Google Ranks “Top Stories” News in Search Results January 17, 2017 at 6:57 am PST By Jennifer Slegg Leave a Comment We don’t often hear about how Google ranks their news related results nor how the “Top Stories” are chosen for desktop and mobile users. Usually when someone from the search team comments on the news results, it is to say they use their own algorithm for news.

    Jennifer Slegg/ The SEM Postin SEO Google How To's- 17 readers -
  • Google: Normal for Not All Pages to Be Indexed on a Website

    Google: Normal for Not All Pages to Be Indexed on a Website January 6, 2017 at 5:36 am PST By Jennifer Slegg Leave a Comment Getting all pages indexed in Google can be a challenge for some site owners. But if Google isn’t indexing every page from your sitemap, is that a problem or is that just how Google handles it normally? The question came up in a recent Google Webmaste ...

    Jennifer Slegg/ The SEM Postin SEO Google- 23 readers -
  • Google Testing Price Trends for Local Hotel Listings

    Google Testing Price Trends for Local Hotel Listings January 20, 2017 at 5:21 am PST By Jennifer Slegg Leave a Comment Google is testing a new feature that shows up in the local panel for a hotel listing. Below the sponsored hotel rates, it now also shows an additional price trends section. Here is what it looks like: You can see that it is in a carousel style, and you ca ...

    Jennifer Slegg/ The SEM Postin Google- 17 readers -
  • No Need to Resubmit Pages to Google Search Monthly

    No Need to Resubmit Pages to Google Search Monthly January 11, 2017 at 8:59 am PST By Jennifer Slegg Leave a Comment A question came up on a recent Google Webmaster Office Hours asking about the fetch and submit feature. The person had been told by his SEO agency that he needed to resubmit 10 pages every month to Google, and this despite also having a sitemap in place for the site.

    Jennifer Slegg/ The SEM Postin SEO Google- 27 readers -
  • Google: How to Handle Near Identical Product Pages for Search

    Google: How to Handle Near Identical Product Pages for Search January 5, 2017 at 7:07 am PST By Jennifer Slegg Leave a Comment It is always one of those challenging decisions for site owners – what to do about products that are so similar that when you try and index them individually, they are often flagged as duplicate content because there are only minor differences, such as the size or th.

    Jennifer Slegg/ The SEM Postin SEO Google How To's- 23 readers -