• 50 Influential Women in Digital Marketing

      l As marketers, it’s important to draw inspiration from many sources. This could include our internal team, clients, industry thought leaders and more. Today, I would like to shine a light on 50 influential women in digital marketing who are trailblazers and innovators. There are many more women that are doing awesome things in digital marketing that didn’t make this list, bu ...

      Ashley Zeckman/ TopRank®in Affiliate Social Paid Search- 40 readers -
    • 50 Top Content Marketing Influencers #CMWorld 2016

      Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something about a love child between Joe or Robert and Princess Leia. Or was it Chewbacca? I kid. What I'm not kidding about is that there are over 150 speakers at Content Marketing World that h ...

      Lee Odden/ TopRank®in Content- 17 readers -
  • Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects

    How often do you use your smartphone as a phone? Personally, I think of it as more for avoiding human interaction than facilitating it: These days my desktop and home laptop are gathering dust; I can do it all on my phone. The only reason we still call them “phones” is “personal computation device” sounds too nerdy.

    TopRank®in Content- 15 readers -
  • Limited Resources? Here Are 9 Clever Ways to Create Live Video on Social Media

    For many brands and marketers, video is becoming an increasingly important part of their overall digital marketing strategy, particularly when it comes to their social media efforts. And it’s not hard to see why. We humans are visual beings, and these days we crave and expect video. According to a HubSpot infographic, one-third of all online activity is spent watching video.

    TopRank®in Social- 12 readers -
  • The Future of Content Marketing: Experts Share Content Predictions for 2017

    At a time in the not so distant future 2016 will come to a close and many content marketers will reflect on 2016 and think, “Man was that unfair!”. They’ve tightened their belts, worked hard to develop a content strategy and tried to stay up on latest content trends. But the sad reality is that content still isn’t having the business impact that they had anticipated.

    Ashley Zeckman/ TopRank®in Content- 18 readers -
  • Curb End-of-Year Marketing Burnout with These Digital Marketing Quick Tips

    For many marketers, the holiday season is one of their busiest times of year. But let’s face it, focusing on solving your top marketing problems when you have a holiday party to go to and a new year just around the corner isn’t always easy. This year, let’s change our perspective. Instead of letting things slip with the notion that you’ll pick back up in the new year, finish ...

    Ashley Zeckman/ TopRank®in Social EMail- 17 readers -
  • 6 Ways to Celebrate the Holiday Season in Your Social Media Marketing

    “On every world, wherever people are, in the deepest part of the winter, at the exact midpoint, everybody stops, and turns, and hugs, as if to say ’Well done. Well done, everyone! We’re halfway out of the dark.’” -Doctor Who Last night, I drove home from work in the dark. I hadn’t stayed late putting the finishing touches on another devastatingly brilliant blog post.

    TopRank®in Social- 13 readers -
  • 10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

    Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their craft.

    TopRank®in Paid Search Content- 13 readers -
  • 12 Reasons The TopRank Marketing Team is Thankful for Our Clients

    Today is Thanksgiving and for many people around the nation, that means gathering with friends and family to give thanks for the things that they have, and the things they’ve learned. This year, our team at TopRank Marketing would like to shine a light on some of our clients and give thanks for the many ways that they have inspired and guided our team over the years.

    Ashley Zeckman/ TopRank®- 8 readers -
  • 7 Tips for Running a Successful Social Media Marketing Campaign

    In today’s digital world, social media is a staple tactic within most marketing strategies, with 92% of companies considering social media important for their business. But as a widely adopted tactic, many brands and marketers are finding it more challenging than ever to stand out in news feeds, grow their follower base, and maintain or increase engagement.

    TopRank® -
  • Is Bing A Thing? The Answer: It Depends

    It’s no surprise that Google is the most popular search engine in the world. In fact, according to NetMarketShare, it owns over 75% of the desktop search engine market share and over 94% of mobile/tablet search engine market share. Desktop Search Engine Market Share – October 2016 Mobile/Tablet Search Engine Market Share – October 2016 And it’s stats like these that have ...

    Ashley Zeckman/ TopRank®in SEO- 11 readers -
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