• 20 Talented Brand Marketers to Follow on LinkedIn

      Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by.

      TopRank®in Social Content- 55 readers -
    • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

      The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.

      Lee Odden/ TopRank®in Social- 39 readers -
  • A Day in the Life of a Content Marketing Manager at TopRank Marketing

    These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. As a result, I’m often asked by industry peers and hopeful job seekers what it’s really like to work at TopRank Marketing. The honest truth? It’s hard work. But, that’s the nature of the marketing agency beast.

    TopRank®in Content- 9 readers -
  • How Does Your Garden Grow? How to Create and Maintain Evergreen Content

    Every good gardener knows there are two types of flowering plants: Annuals and perennials. Annuals bloom once and have to be replanted the next growing season. Perennials stick around; they continue to flower year after year. Most blog posts are annuals. You publish them, they generate views and shares for a while, and then they basically go dormant.

    TopRank®in Content How To's- 9 readers -
  • Digital Marketing News: Productive Content Teams, Google Shopping & Snap to Store

    30 Habits of Highly Productive Content Teams [Infographic] A successful content team needs to work together well, despite several moving parts. What gets them there are the habits they create, like looking everywhere for content ideas and consistently handling ad-hoc content requests. Content Marketing Institute Google is trying to turn Image Search into a shopping tool Google ...

    TopRank®in Content Google- 13 readers -
  • Boost Your Social Media Advertising Success with These 6 Pro Tips!

    Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience.

    TopRank®in Social- 14 readers -
  • Is Keyword Cannibalization Hurting your SEO Performance?

    Keyword cannibalization is a common issue that applies to all types of websites. To make matters worse, some marketers are not aware that their website might be facing a keyword cannibalization issue. Instead, marketers often look at a website on a page-by-page basis instead of the whole website when it comes to targeting keywords.

    TopRank®in SEO- 9 readers -
  • Is Cognitive Technology the End of Marketing As We Know It?

    “Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want t ...

    Lee Odden/ TopRank®in Paid Search- 15 readers -
  • Essential Search and Social Media Promotion Tips for News Content

    Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations and promotion of ...

    Lee Odden/ TopRank®in Social Content- 16 readers -
  • New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers

    Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added complexities of supplying content for multiple business units and product sets, geographi ...

    Ashley Zeckman/ TopRank®in Content- 14 readers -
  • Content Planning for the Win: 10 Expert Tips to Keep Your Audience Engaged Again & Again

    Blank space: Great when it’s a Taylor Swift song (or a nifty 20’s-style cover of same), not awesome when it’s on your editorial calendar. You want to publish with a steady cadence to keep your audience satisfied. But you know that filler won’t do—it’s got to be quality and quantity. Great content is no accident. It requires careful planning to provide the value and variety your audience craves.

    TopRank®in Content- 10 readers -
  • 20 Inspiring & Actionable Influencer Marketing Tips for The Modern Marketer

    The heat is on for marketers to incorporate influencers into their marketing strategy. The problem is, the sheer amount of bad advice about influencer marketing can make it difficult to separate the good from the bad. While the pursuit for influencer marketing success doesn’t appear to be slowing down, many marketers are unsure which direction to go. In fact, the new Influence 2.

    Ashley Zeckman/ TopRank®in Content- 26 readers -
  • Top Tips for Making the First 30 Days in Your New Content Role Really Count

    For me, starting a new job is always a steady mix of overwhelming excitement and sheer terror. I think about all of the things that I am going to accomplish (very quickly of course) and then at some point realize that the comfort of knowing the in’s and out’s of my previous job, are now gone. As someone that has worked in numerous marketing and content roles throughout my car ...

    Ashley Zeckman/ TopRank®in Content- 11 readers -
  • The 5 W’s (and an H) That Guide Your Content Marketing Strategy

    Journalists make excellent content marketers. It’s not just because they’re used to writing clean, compelling copy. Or that, given the state of the modern news industry, there’s a wide talent pool for marketing departments to choose from. No, journalists make great marketers because they have finely-developed instincts for chasing down a story.

    TopRank®in Content- 13 readers -
IMGlance Facts
  1. listed
  2. #13 in our ranking
  3. 721 posts, read by 14,921 readers
  4. 21 readers per post
  5. 21 Posts per month
Facts last updated: (2017-04-25 22:04:10 UTC). Update Frequency for posts: 30 minutes. Posts last updated: .
Get the top posts daily into your mailbox!
Topics
See more