• 20 Talented Brand Marketers to Follow on LinkedIn

      Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by.

      TopRank®in Social Content- 38 readers -
    • 50 Top Content Marketing Influencers #CMWorld 2016

      Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something about a love child between Joe or Robert and Princess Leia. Or was it Chewbacca? I kid. What I'm not kidding about is that there are over 150 speakers at Content Marketing World that h ...

      Lee Odden/ TopRank®in Content- 24 readers -
  • What You Need to Know to Get Started with Account-Based Marketing

    Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there’s still plenty of confusion about what it is and how best to do it.

    TopRank®in Social How To's- 14 readers -
  • 5 Email Marketing Platforms for the Modern Marketer

    Email marketing has stood the test of time. The first email marketing campaign was sent in the 1970’s and the early 1990’s saw the first mobile email experience. No matter how many new tactics come on the market, email is still a strong force. In fact, recent research has found that email marketing is 40% more effective at acquiring new customers than Facebook and Twitter.

    Ashley Zeckman/ TopRank®in EMail- 25 readers -
  • Online Marketing News: Search Ranking Factors, 2017 Digital Trends & New Mid-Roll Ads

    The Most Important Google Search Rank Factors [Infographic] Search rankings are a key consideration for many aspects of a digital marketing strategy -- and the ever-changing nature of search algorithms doesn't necessarily make it easy to determine where the most impact can be made. This infographic spells out the top 20 most important Google search rank factors.

    TopRank®in SEO- 20 readers -
  • Cracking the Code: 3 Steps to Building Influence with Content Marketing

    Stories like Indiana Jones, The Goonies and Sherlock Holmes have all taught us a very important (and sometimes frustrating) life lesson: If you want to find the artifact/treasure/bad guy, you have to crack the code! Even with all of the information available to us as marketers today, there is still so much mystery surrounding the “perfect” combination for content marketing success.

    Ashley Zeckman/ TopRank®in Content- 12 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase.

    TopRank®in EMail Content- 13 readers -
  • 6 Influencer Marketing Lessons Marketers Can Learn from Journalists

    As some of you regular TopRank Marketing Blog readers may know, before making my way into the world of digital marketing, I was a journalist covering the wild news happenings in a handful of Twin Cities metro towns. While I wore many hats during those days—from reporter to managing editor to social media maven—building strong community connections was probably the most important hat of all.

    TopRank®in Content- 25 readers -
  • 2017 Trends for CMOs: Ignite Content Performance with Influencers

    Companies launching into new markets often spend substantial budgets on advertising and PR in order to create awareness. These investments can be significant when there is no existing affinity between the brand and the solution in target markets. For example, Orange France faced this challenge when launching Homelive, a connected home management platform for IoT devices.

    Lee Odden/ TopRank®in Content- 18 readers -
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