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2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital marketing. In the past I would ask each years’ honorees to nominate someone for the following year and so on.
With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World ...
The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.
Six Essential Email Marketing Tips [Infographic] Looking for email marketing success? This six tips can help you — and your emails — reach the right target. MarketingProfs Google Brings the Popular Stories Format to AMP: Is It Worth Using? Google announced a new story format for AMP (Accelerated Mobile Pages) this week.
My first encounter with marketing data malpractice came at a young age. I wasn't old enough to understand what was going on at the time, but my dad loves to tell the story. As I've gotten older, the humor and timeless relevance of this anecdote have struck me more and more. It was the mid-90s. We received a piece of mail at our house addressed to Lucy Nelson.
Will artificial intelligence (AI) put marketers out of work? It’s a question I’m seeing a lot lately, and to me, it’s a strange one. It’s like if everyone 150 years ago was asking: “Will the tractor put farmers out of work?” Of course, John Deere didn’t put farmers out of business; better tools just made them more efficient and better able to scale.
The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic] Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs Instagram Gives Brands New Way to Sell In 'Collection' Ads Instagram launched "collection" ads, which allow us ...
Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my life, unless you’re describing my golf swing, or you count using a Game Genie to cheat at Sega Genesis back in the early ‘90s. In general, I find terms like “life hacks” and “growth hacking” to be… well, hackneyed.
According to a new study from eMarketer, in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brands used influencers in their 2017 marketing plans and 95% found them to be effective.
Social Media Trends to Put Into Practice in 2018 [Infographic] What should social media marketers focus on in 2018? This infographic shows several trends, like social media ROI, mobile growth and trust. Social Media Today Search, Paid And SEO, Rank Higher As CMOs Seek New Agency Partners What do CMOs look for in agency partners? A new report shows that while advertising and dir ...
Roughly 120,000 visitors from 130 countries descended on the Twin Cities last week to take part in Super Bowl LII festivities hosted in downtown Minneapolis. To welcome visitors to the Land of 10,000 Lakes, Minneapolis-based U.S. Bank—which just so happens to have its name on the stadium that hosted the big game—wanted to give visitors a taste of “what Minnesota is all about.
There is no question that 2017 was an incredible year for marketing. 2017 was also a record breaking year for our marketing agency, TopRank Marketing. We added 15 new amazingly talented staff and had the largest increase in client programs and new customer engagements than any year before. While we’ve seen much success with B2B influencer and content marketing programs, it is ...
The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]. Buffer teamed up with Social Media Week to collect data from over 1,700 marketers and create a new report with insights ranging from huge opportunities with messaging apps to how successful marketers are measuring social media ROI.
In late 2014, the hashtag #WhyIStayed was trending on Twitter. Frozen pizza slinger DiGiorno, known for being snarky and clever on social media, wanted to join the fun: There was just one problem: #WhyIStayed started in response to a video of domestic abuse. Women used the hashtag to tell their own story of abuse and talk about the societal pressures that led them to stay with their abusers.
Earlier this month, marketers were shocked to learn that Facebook would be making more major changes to its News Feed, effectively bringing brand and publisher organic reach to zero by prioritizing high engagement content from family, friends and groups. In a formal statement posted on his own Facebook page, Mark Zuckerberg said: “We built Facebook to help people stay conn ...
Image source: Instagram Instagram Adds Gifs to Stories and, Yes, It’s a Direct Shot at Snapchat. Instagram announced users can now add GIF stickers to all photos and videos uploaded to Stories with more than 100,000 moving stickers to choose from, as well as see which movable images are trending.
“ROI” can be a blurry idea in the world of content marketing. With often hard-to-measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing in metrics like pageviews, time-on-page, organic impressions, and others aren’t always directly translatable into business revenue, which — let’s face it — is what your bosses really care about.
The new year is barely underway and already we’re already seeing significant shifts in digital marketing. Facebook recently announced their decision to favor friends over brands in news feeds and YouTube has tightened the reins on what channels can be monetized. And this is just within the first few weeks of the year.