• 50 Influential Women in Digital Marketing

      l As marketers, it’s important to draw inspiration from many sources. This could include our internal team, clients, industry thought leaders and more. Today, I would like to shine a light on 50 influential women in digital marketing who are trailblazers and innovators. There are many more women that are doing awesome things in digital marketing that didn’t make this list, bu ...

      Ashley Zeckman/ TopRank®in Affiliate Social Paid Search- 39 readers -
    • 50 Top Content Marketing Influencers #CMWorld 2016

      Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something about a love child between Joe or Robert and Princess Leia. Or was it Chewbacca? I kid. What I'm not kidding about is that there are over 150 speakers at Content Marketing World that h ...

      Lee Odden/ TopRank®in Content- 16 readers -
    • Top 50 Social Media Marketing Influencers Speaking at #SMMW16

      One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, practitioners and social media enthusiasts, #SMMW16 represents a confluence of interests about all things social media that is virtually unmatched.

      Lee Odden/ TopRank®- 23 readers -
  • 7 Tips for Making Your Brand More “Likeable” on Social Media

    For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience outside of their company website or brick and mortar stores or offices.

    TopRank®in Social- 2 readers -
  • Can Marketers Really Generate Sales on Social Media?

    At last week’s MarketingProfs B2B Marketing Forum, Andrew Davis had the crowd roaring with laughter as he impersonated a marketer with a fresh piece of content. “Let’s put it on the blog!” he exclaimed. “Let’s put it on Facebook! And Twitter! And Pinterest! And Flickr! And Google+, for the two people still using it.” It was funny, because for a lot of marketers, it’s true.

    TopRank®in Social- 6 readers -
  • 6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity

    “Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston. Acunzo acknowledged the question was a bit silly.

    TopRank®in Content- 7 readers -
  • The Importance of Storytelling in Content Marketing #MPB2B

    Once upon a time … A long time ago in a galaxy far, far away … There once was … These aren’t just classic fairy tale or movie beginnings. They represent memories. They evoke feelings. They get our minds churning. They signal that an exciting story is about to unfold—and those stories are powerful.

    TopRank®in Content- 10 readers -
  • Learn How to Launch an Integrated Strategy for Account Based Marketing #MPB2B

    “How do we start to synchronize all of the efforts between marketing and sales into a coordinated play through account based marketing?” That is the question Jon Miller posed to an audience of 150 marketers in today’s first breakout session at MarketingProfs B2B Marketing Forum. As the CEO and Co-founder of Engagio and Co-founder of Marketo, Jon shared his passion of analytic ...

    TopRank®in How To's- 11 readers -
  • 50 B2B Marketing Influencers Speaking at #MPB2B 2016

    First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Julie Pildner and her team have been for so many years to create a great experience for B2B Forum attendees. There are a very small number of industry conferences that I look forward to attending year after year and the ...

    Lee Odden/ TopRank®- 15 readers -
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