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  • Connecting the Dots from Data to Better Customer Experience

    I love how Tom Fishburne aka marketoonist always does a great job of showcasing marketing truths. While the focus for marketers to deliver the right message to the right audience at the right time is nothing new, it’s also safe to say that we have a lot of work to do. For example, I was recently in the position of having to look for a new external battery charger.

    Lee Odden/ TopRank®- 8 readers -
  • Year In Review: 6 Platform Changes That Shook Up Social Media Marketing in 2017

    With 2018 on the horizon, we’re all in a state of reflection, looking back on all the good, the bad and the ugly 2017 brought us. When it comes to social media, it’s hard not to think about the latter two. With all the political turmoil and uptick in trolling, even Facebook recently admitted that its digging deep to turn the tide and bring well-being principles into the social experience.

    TopRank®in Social- 12 readers -
  • Innovative Marketers Must Not Just Face, But Embrace, Their Fears

    How can you confidently pour your heart and soul into a non-traditional marketing strategy, knowing it could either take flight or fizzle? It’s a dilemma that outside-the-box marketers must wrestle with if they truly wish to innovate and transform their industry. The idea of experimenting with methods that haven’t been substantiated through successful practice is both exhilar ...

    TopRank®- 9 readers -
  • Content Conversations: Content Marketing Predictions for 2018

    Last year around this time, we asked reached out to a series of content experts (many of which are included in this post), to ask them for their top content prediction for 2017. By and large, the explosion of video content was a top prediction and rang true this year. We also received predictions related to the mistrust of news sources (#FakeNews anyone?), the need for restru ...

    Ashley Zeckman/ TopRank®in Content- 8 readers -
  • 4 Search Trends That Made Waves in 2017

    For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse the humble algorithms.

    TopRank®in SEO Google- 10 readers -
  • 5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

    As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies ...

    TopRank®in Social- 15 readers -
  • 3 Unusual Content Marketing Approaches That Actually Work

    My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in any serious way.

    TopRank®in Social Content- 22 readers -
  • 5 Outdated Content Marketing Tactics (And What to Do Instead)

    Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. People lined up in front of stores just to get their hands on one. You get the point: State of the art quickly becomes laughably outdated.

    TopRank®in SEO Content- 13 readers -
  • 5 Ways Influencer Marketing Drives Performance Across the Customer Lifecycle

    Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned that social media is not a silo of communication, but mo ...

    Lee Odden/ TopRank®- 19 readers -
  • How Employee Engagement Helps Drive the Success of Your Marketing Efforts

    As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallup’s 2017 State of the American Workplace study, just 16% of the American workforce is “actively” engaged. Of course, when employees aren’t engaged, they’re a flight risk.

    TopRank®- 13 readers -
  • How 5 B2B Brands Are Using Snapchat and Instagram Stories

    B2B brands are usually slow to jump on the latest social media craze train, and with good reason. Their audience might not even be on those social media networks. For example, Snapchat was originally full of teenagers and controversy — not a great place to grow brand awareness or share thought leadership. But my, oh my, how far we’ve come.

    TopRank®in Social How To's- 15 readers -
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