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  • Must-See Sessions & Top Tips for Finding Your Squad at #MPB2B

    For some people the happiest place on earth is Disneyland, for me, it’s the annual MarketingProfs B2B Marketing Forum in Boston. Last week, I ran a poll on Twitter to see what people were looking forward to most at the B2B Marketing Forum, and while many are interested in learning new B2B tactics and meeting other smart marketers (smarketers?), the vast majority are excited t ...

    Ashley Zeckman/ TopRank®- 16 readers -
  • 50 B2B Marketing Influencers Speaking at #mpb2b

    It’s October and you know what that means? Its B2B Marketing influencer speaker list time again. One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”.

    Lee Odden/ TopRank®- 45 readers -
  • Beyond Google Keyword Planner: 7 Easy-to-Use SEO Research Tools for Generating Content Ideas

    As a content marketer, you know that your target audience needs to be at the center of your content strategy. After all, modern content marketing was born to help you create valuable content that satisfies your audience’s quest for answers throughout their customer journey. However, as the digital landscape becomes increasingly crowded with content — and you feel more and mor ...

    TopRank®in SEO- 14 readers -
  • Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones

    In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event.

    TopRank®in Social- 12 readers -
  • Learn Influencer Marketing 5 Ways

    A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the past 20 years with the advent o ...

    Lee Odden/ TopRank®- 16 readers -
  • Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

    Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising Does blockchain have a place i ...

    TopRank®- 24 readers -
  • LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

    Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Si ...

    TopRank®- 16 readers -
  • Top Insights, Takeaways & Favorite Moments from #SocialBrand17

    For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social Brand Forum. This event has drawn speakers like Lee Odden, Ann Handley, Joe Pulizzi, Jay Baer, Tim Washer, Scott Monty, Mitch Joel, Chris Brogan and many more! This year, I was lucky to join some amazing speakers including Robert Rose, M ...

    Ashley Zeckman/ TopRank®in Content- 12 readers -
  • 6 Questions to Ask Yourself When Setting Social Media Marketing Goals

    In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of you are actually reaching your strat ...

    TopRank®in Social- 13 readers -
  • The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite

    You might not know this but today, Sept. 18, is a national holiday to remember: National Cheeseburger Day. We know, we know, everyday now has an arbitrary national holiday that has little to offer outside of free food or funny tweets. But that doesn’t mean they aren’t worth celebrating. For our own National Cheeseburger Day celebration, we took a look at what makes a great burger.

    TopRank®in Content- 11 readers -
  • Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

    Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that in two weeks, Ad ...

    TopRank®in Paid Search SEO- 17 readers -
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