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  • 20 Jokes Only a B2B Marketer Will Get

    Lately, there’s been a big push for adding humor and personality into B2B marketing. I’m all for it—not only does it play into my natural strengths, it means that B2B marketers can bring more creativity and fun into their day-to-day. It may be hard to cast off the idea that we on the B2B side have to be buttoned-down, professional, and above all, inoffensively bland.

    TopRank®- 21 readers -
  • [Infographic] The In-Flight Guide to Content Marketing

    Marketers who plan appropriately significantly increase their likelihood of success. Seems like a novel concept right? You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight of what’s important and essential for content marketing success. In today’s competitive landscape, everything from your strategy to the actual content experience and ...

    Ashley Zeckman/ TopRank®in Content- 29 readers -
  • 5 TopRank Marketing Team Insights for Finding B2B Content Marketing Inspiration

    These days, there’s little doubt among B2B marketers that content is the foundation of digital marketing success. After all, studies show that nearly all B2B buyers do some form of online research before making a purchasing decision. As a result, we content creators are tasked with turning out informative, engaging and inspiring content that helps our brand be the best answer ...

    TopRank®in Content- 10 readers -
  • Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media

    Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of us can fly our freak flags higher than others.

    TopRank®in Social Facebook- 8 readers -
  • Back to Basics: 5 Tips for Becoming a More Effective Community Manager

    Your main goal as a community manager is to advocate your brand on social networks, find and engage potential customers in an online community and deepen the customer’s relationship with the brand. Sounds easy, right? Wrong. Community management is challenging. Customer expectations are becoming increasingly more demanding, and the customer now has more control over brand rep ...

    TopRank®in Social- 14 readers -
  • 11 Content Marketing Tips to Build Your B2B Business

    As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you’ll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things underfoot. I’m not complaining, really. I have as much fun building with them as he does.

    TopRank®in Content- 12 readers -
  • Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics

    In today’s competitive and content-saturated digital landscape, it’s no secret that it’s becoming increasingly difficult to connect, engage and inspire action from our audiences using only “free” or organic marketing tactics. As a result, digital advertising, often dubbed “pay-to-play” by marketers, is steadily on the rise.

    TopRank®in Paid Search- 21 readers -
  • 4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community

    [Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Nick Nelson. Nick is a Content Strategist that has been with the TopRank Marketing team for a few months and spends his time creating great content for some of our enterprise B2B clients. Welcome Nick!] If you build it, they will come. Ah, if only it were that simple.

    TopRank®in Content- 14 readers -
  • Why Content Curation Is an Essential Part of Your Marketing Mix

    Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale. Content curation is what turns a warehouse full of art and artifacts into a museum.

    TopRank®in EMail Content- 22 readers -
IMGlance Facts
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  3. 809 posts, read by 19,651 readers
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Facts last updated: (2017-08-22 04:07:08 UTC). Update Frequency for posts: 29 minutes. Posts last updated: .
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