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  • What You Need to Know About Optimizing Content for Voice Search

    Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home, Cortana, and others, there’s no doubt that voice search is on the rise. These days, consumers can send text messages while driving or use a mobile personal assistant to complete simple actions. In fact, Gartner predicts that about 30% of searches will be conducted without a screen by 2020.

    TopRank®in SEO- 8 readers -
  • 4 Spooky Marketing Lessons from Classic Halloween Monsters

    Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy! Not to mention I’m somewhat partial to the holiday’s aesthetic.

    TopRank®in Content- 20 readers -
  • Be the Best Answer: 5 Steps to Grow Influence for Your Brand

    “Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training, presentations, webinars, blogging, and in my book Optimize about the intersection of search with owned, earned, paid and shared media. Being present in a relevant, credible and useful way on all the channels where buyers are looking is a powerful (but often difficu ...

    Lee Odden/ TopRank®in Content- 12 readers -
  • Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping

    Need help understanding Machine Learning? We now live in an age where machines can teach themselves without human intervention. Sound scary? It should. Scary amazing that is. Applications for machine learning extend from marketing to medicine to interstellar space travel. Find out what Machine Learning is, how it works, and how it will change the world. Infographic.

    Lee Odden/ TopRank®- 11 readers -
  • B2B Content Marketing Benchmarks: How We All Can Do Better

    B2B content marketing is having a moment—a moment that’s rapidly becoming a movement. We’re finally breaking free of the idea that “professional” means “boring.” Transparency and authenticity are becoming more than just buzzwords. Unique, emotionally compelling content used to be the outlier; soon it will be the norm. It’s thrilling to see B2B content marketers find a new groove.

    TopRank®in Content How To's- 15 readers -
  • The State of Minnesota Marketing: Insights from 6 Minnesota Brands

    Minnesota is home to numerous nationally and internationally known brands, ranging from household consumer names like Target and Best Buy to giants like Cargill and United Healthcare. Given their broad focus, their home state isn’t a singular marketing focus for these big companies. But what about brands where the state brand plays a part of the company brand? What impact doe ...

    Lee Odden/ TopRank®- 16 readers -
  • How We’re Building a Content Marketing Dream Team

    A few members of the TopRank Marketing content marketing dream team. As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands’ marketing strategies these days. After all, nearly half of the world’s population now uses the internet, and we want our content to meet people where they are and wh ...

    TopRank®in Content How To's- 14 readers -
  • 3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon

    If you’ve ever been pregnant, lived with a woman who’s pregnant or even just been around a pregnant woman, you can guess it is not smart to lie to a woman who’s pregnant about food. Well that’s how I felt today. 6 months along and in arrives a marketing email with the subject line: “[Infographic] Good Marketing starts with good snacks.

    TopRank®in Content- 13 readers -
  • How to Choose Dynamic Images for Your Blog Posts

    I’m a content writer, not a graphic designer. My job is to make the words dance, to convey useful information in an entertaining way. As such, for a long time visuals were just an afterthought for me. Yeah, a blog needs a header image. So after I’m done writing I’ll slap something on there, check that box, and send it off to the client.

    TopRank®in Mobile Content How To's- 14 readers -
  • How to Make the Switch to Content-Driven SEO #MNBlogCon

    TopRank Marketing’s Joshua Nite made his debut on the speaker circuit this past weekend at the 8th annual Minnesota Blogger Conference held at Concordia University in St. Paul. Charming the crowd with his unique brand of wit, creativity, mad content marketing expertise, and numerous “cats with hats” references, Josh delivered a The Good Place-themed presentation titled: “The ...

    TopRank®in SEO Content Blogging How To's- 17 readers -
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