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  • 12 Questions You Need to Answer if You Want to Launch a Video Content Strategy

    There’s no question that video is an increasingly important digital marketing tactic. Humans are visual creatures by nature and, when done right, video allows brands to tell their story and create meaningful, emotional connections with their audience. For California-based Jordan Vineyard and Winery, video content has become a central piece of their marketing strategy.

    TopRank®in Content- 12 readers -
  • Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

    It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results — except when you ask the fabulous Tim Washer.

    TopRank®in Content- 11 readers -
  • Make Your Audience a Community: Put Culture at the Core of Your Content Marketing Strategy

    Jean Giraudoux once said, “The secret to success is sincerity. Once you can fake that, you’ve got it made.” It’s a funny indictment of how to take exactly the wrong approach to authenticity. But too often, brands and marketers miss the sarcasm. We target an audience, then carefully cultivate an image to appeal to them. We create the appearance of a culture that matches theirs.

    TopRank®in Content- 22 readers -
  • 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

    Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to make her case. Wilbur was her product.

    TopRank®in Content- 19 readers -
  • Alicianne Rand Shares 4 Tips for Driving Sales Through Content Marketing #CMWorld

    What does it look like when content, influencers and social media come together to generate a metaphorical gold mine in terms of revenue and reach? To put it mildly, it’s drop dead gorgeous. At least that was the view from my seat at Content Marketing World as Estée Lauder’s Executive Director of Global Content Marketing Alicianne Rand shared the incredible success her organiza ...

    TopRank®in Content- 16 readers -
  • 5 Best Practices for Enterprise Influencer Marketing #CMWorld

    It was all aboard the Content Marketing World Enterprise Wednesday morning, as TopRank Marketing CEO Lee Odden took marketers to the not-so-final frontier of marketing: influencer marketing. Lee’s session, “Big Brand Influencer Marketing: Trends & Best Practices,” had the flight deck packed with eager marketers from brands big and small as well as agencies, all looking for ...

    TopRank®- 17 readers -
  • Tips for MakingVideo Content that Earns Attention from Andrew Davis #CMWorld

    The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the way to do it! Why haven’t we been doing it th ...

    TopRank®in Content- 18 readers -
  • 50 Influential Women in Content Marketing 2017 #CMWorld

    With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World ...

    Lee Odden/ TopRank®in Content- 38 readers -
  • Back to the Future: 5 Marketing Predictions That Were Right on the Money

    Great Scott! Image via Tumblr The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement.

    TopRank®in Social- 19 readers -
  • Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop

    Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic] In the SEO world we, unsurprisingly, hear about Google a lot. How much time have our collective SEOs devoted to Bing? With more than 5 billion searches per month and 59 million users, it's time for us all to take notice. This infographic outlines some interesting usage stats about Bing.

    TopRank®in Social SEO- 16 readers -
  • Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

    Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are there’s a flight in your immediate future.

    TopRank®in Content- 14 readers -
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