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  • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

    The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.

    Lee Odden/ TopRank®in Social- 39 readers -
  • What CMOs Need to Know About Data Informed Content Marketing

    Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increas ...

    Lee Odden/ TopRank®in Social Content- 18 readers -
  • 10 Conference Hacks to Help You Crush Marketing Event Attendance

    In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly retain what you’ve learned.

    Ashley Zeckman/ TopRank®- 17 readers -
  • How to Thrive in the Post Digital World

    When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity.

    Lee Odden/ TopRank®in How To's- 19 readers -
  • 8 Important Questions Your Social Media Marketing Strategy Must Answer

    Social media has become a necessary and important marketing tactic for nearly every business, helping brands and marketers build brand awareness, share and interact with customers and prospects, and create another vital touch point in the evolving customer journey. But as the social media landscape continues to evolve, competition for audience attention is stiff.

    TopRank®in Social- 32 readers -
  • Evolve or Die: The Role of Purpose & Authenticity in Marketing

    In a world where the average U.S. consumer is confronted with 64GB of data per day, I think it’s safe to say that marketing requires a very different approach. Marketers all over the world are searching hard for silver bullets and ways to differentiate. And I think a lot of companies are wondering what it will take to realize substantial growth.

    Lee Odden/ TopRank®- 15 readers -
  • 5 Digital Marketing Brain Training Exercises to Keep You Sharp

    Over the years, we’ve all developed some bad habits as marketers. Some may be a result of our environment, while others have been self inflicted. As more and more bad habits enter our digital marketing routine, there is less room for healthy exercises to keep us strong. The most recent CMO Survey uncovered that CMOs consistently rate the level of their staff’s marketing knowledge as average.

    Ashley Zeckman/ TopRank®- 19 readers -
  • Agency Life: My Top Tips for Thriving at a Bustling Digital Marketing Agency

    When I tell people that I work for a digital marketing agency, I’m sure they envision a version of the scenarios below: Photo Credit: The Hotel Marketing Blog Perception of what you do, versus what you actually do are two completely different things. For most of us, our time isn’t spent sipping martinis and developing large-scale ad campaigns for major B2C brands.

    Ashley Zeckman/ TopRank®- 17 readers -
  • 7 Interactive Content Tools to Delight Your Audience

    web survey Your audience is reading your content on a device that is capable of wonders. Whether they’re using a smartphone, tablet, or laptop, it can do much more than display text. What’s more, they’re connected to the internet, with limitless potential for communication and conversation. In this context, interactive content makes a whole lot of sense.

    TopRank®in Content- 13 readers -
  • Social Media Marketing Checklist: 16 Common Mistakes to Avoid

    It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media helps build brand awareness, and also provides a space for brands to engage their audience outside of their company website or brick and mortar facilities. In fact, 92% of companies consider social media an important part of their business.

    TopRank®in Social- 26 readers -
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