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Does this influencer marketing scenario sound familiar? You’ve set up your initial influencer list full of high-profile names and a few up-and-comers in the industry, developed a compelling question for your outreach and just hit send on the first round. Then, crickets. Big, green, loud crickets.
A social media marketer walks into a bar. “I’ll have a Facebook martini,” she says. “What’s a Facebook martini?” the bartender replies. “It’s like a regular martini, but if I want to drink more than 2% of it I have to pay extra,” she says. [Cue Laugh Track] Okay, so maybe comedy about social media marketing isn’t a great idea. But comedy and social media have a lot in common.
46 Expert Tips For Creating Addictive Content [INFOGRAPHIC & EBOOK] – This infographic provides tips from 46 content marketing and SEO experts, including Neil Patel, for how to create valuable, addictive content. Venngage Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study] – Advertisers spent more on Facebook video ads, dynamic product ads and carousel ads du ...
For many marketers, “long-form content” often refers to creating an eBook, drafting a 1,500-word blog post or developing a white paper—certainly not a concept associated with shorter-the-better social media posts. Well, that’s definitely changing. As the digital space gets more cluttered, marketers are embracing new ways to stand out from competitors and engage with their audience.
Like it or not, Paid Search strategies can quickly turn into a game of out maneuvering your opponent. Which is why the team at TopRank Marketing is always integrating online advertising into digital marketing programs with a focus on out messaging, out strategizing and out bidding our client’s competitors.
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Today’s customers have raised the bar, and it’s time that content marketers follow suit. As marketers, we have a unique opportunity to create a more one-to-one experience with our customers and prospects through the use of compelling visuals.
Most of the B2B influencer marketing programs that I’ve seen are focused on a handful of marketing objectives for brands that sponsor them. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the simple act of a famous person in your industry saying nice things about your product or brand.
Top New Years Resolutions Of 2015 – The numbers are in and the people have spoken. People have been tweeting their New Years resolutions and Twitter has measured them with the hashtag #NewYearsResolution See the results above. Twitter Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015 – Amazon released a flurry of performance stats for 2015 on Tuesday, inc ...
It’s tempting to think of your brand as a beautiful and unique flower. You believe in the work you do, you take pains to know your audience and craft messages that should resonate with them. So you bring your exquisite rose to the world—only to find they’re standing waist-deep in a flower garden. In the crowded content market, it’s entirely possible to do everything right and ...
The stories that we are told as children are largely focused around kings, queens, princes and princesses. These characters are beautiful, intelligent and live a life that others can only dream of. Today’s royalty take somewhat of a different form. They are marketers that inevitably stand out from the crowd due to their digital marketing creativity, smarts and success.
More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] - The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing – reveals a new study from ShareThis. AllTwitter Foursquare Releases Social Search-Centric Redesign - The network is now more focused on al ...