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  • Report: What Marketers Need to Know About the ‘State of Video Marketing’

    These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos related to a product or service before visiting a store.

    TopRank®in Content- 15 readers -
  • Here we Grow Again: Welcome New VP Katie Uphus to TopRank Marketing

    TopRank Marketing evolved from PR to digital marketing agency in the mid 2000’s, right about the time our new VP of Operations got into agency project management. Twelve years and multiple advancements from a creative agency Director of Production to Senior Director of Operations later, Katie Uphus has now joined the team as Vice President at TopRank Marketing.

    Lee Odden/ TopRank®in Social- 12 readers -
  • 4 Characteristics of an Out-Of-This-World Agency Partnership

    Who was the first person to set foot on the moon? Of course the answer is Neil Armstrong — who else? But, actually, the question really is “who else?” In order for Armstrong to walk the moon, there were innumerable individuals who contributed something large or small to get him there. His mom and dad, Mission Control, fellow astronaut and crew member Buzz Aldrin, a nation of ...

    TopRank®- 17 readers -
  • 5 Questions to Answer BEFORE You Develop a Social Media Strategy

    Last weekend I decided to build something. So I went to Home Depot and asked a nice man in an orange apron to tell me what supplies I needed. “Okay, what are you building?” he asked. “Oh, you know, something…maybe out of wood? Perhaps a birdhouse, or some furniture, or a planter,” I replied. “Don’t worry; I have lots of tools and I’ve seen other people build things, so I’m ready to go.

    TopRank®in Social- 19 readers -
  • What You Need to Know About Optimizing Content for Voice Search

    Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home, Cortana, and others, there’s no doubt that voice search is on the rise. These days, consumers can send text messages while driving or use a mobile personal assistant to complete simple actions. In fact, Gartner predicts that about 30% of searches will be conducted without a screen by 2020.

    TopRank®in SEO- 9 readers -
  • 4 Spooky Marketing Lessons from Classic Halloween Monsters

    Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy! Not to mention I’m somewhat partial to the holiday’s aesthetic.

    TopRank®in Content- 20 readers -
  • Be the Best Answer: 5 Steps to Grow Influence for Your Brand

    “Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training, presentations, webinars, blogging, and in my book Optimize about the intersection of search with owned, earned, paid and shared media. Being present in a relevant, credible and useful way on all the channels where buyers are looking is a powerful (but often difficu ...

    Lee Odden/ TopRank®in Content- 13 readers -
  • Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping

    Need help understanding Machine Learning? We now live in an age where machines can teach themselves without human intervention. Sound scary? It should. Scary amazing that is. Applications for machine learning extend from marketing to medicine to interstellar space travel. Find out what Machine Learning is, how it works, and how it will change the world. Infographic.

    Lee Odden/ TopRank®- 11 readers -
  • B2B Content Marketing Benchmarks: How We All Can Do Better

    B2B content marketing is having a moment—a moment that’s rapidly becoming a movement. We’re finally breaking free of the idea that “professional” means “boring.” Transparency and authenticity are becoming more than just buzzwords. Unique, emotionally compelling content used to be the outlier; soon it will be the norm. It’s thrilling to see B2B content marketers find a new groove.

    TopRank®in Content How To's- 15 readers -
  • The State of Minnesota Marketing: Insights from 6 Minnesota Brands

    Minnesota is home to numerous nationally and internationally known brands, ranging from household consumer names like Target and Best Buy to giants like Cargill and United Healthcare. Given their broad focus, their home state isn’t a singular marketing focus for these big companies. But what about brands where the state brand plays a part of the company brand? What impact doe ...

    Lee Odden/ TopRank®- 16 readers -
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