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  • The No BS Approach to Influencer Marketing

    Since I’ve been monitoring the topic of “influencer marketing” through BuzzSumo Alerts, the number of articles surfaced has gone from a few per week to 5 or 10 per day. Out of that rising wave of expression from industry websites and blogs is a mix of news, tips, trends and 100% pure B.S. Rising popularity makes things shiny and as influencer marketing enters the shiny object p ...

    Lee Odden/ TopRank®- 18 readers -
  • Three Crucial Truths for Engaging Your Audience on Mobile

    My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him: Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than desktop searches.

    TopRank®- 10 readers -
  • 5 Ways to Level Up Your Content Marketing Maturity

    Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and that couldn’t be more true when it comes to gro ...

    TopRank®in Content- 16 readers -
  • How to Get Started with Instagram Ads

    Imagine trying to sell Instagram to a venture capitalist back in 2010. “You see, the biggest problem with Facebook and MySpace is that there are too many words. Our social network will be almost entirely pictures. I know, I know, but get this: People will be able to make their pictures look like crappy Polaroids from the 70s and 80s! AND we’ll do it all on mobile, so people ca ...

    TopRank®in Social- 12 readers -
  • Does Your Website Pass the Mobile Test?

    It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile. Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels.

    TopRank®in SEO- 15 readers -
  • Influencer Marketing and The Mighty Impact of Chocolate Chip Cookies

    Guest post by Mark Schaefer in celebration of his new book, Known. For the past two years I’ve been obsessed with answering a single question: Can anybody become known in the world today? Why would I be obsessed with something like that? Because I’ve come to realize that so many of our professional and personal goals have become tied to this idea.

    Lee Odden/ TopRank®- 21 readers -
  • Showing Some Love: 7 Sweet B2C Valentine’s Day Marketing Examples

    While Valentine’s Day has been traditionally known as the day couples honor their love and affection for one another, it’s turned into the fourth-largest shopping day of the year with attached and unattached consumers making holiday purchases for the special people in their lives. As a result, smart B2C brands and marketers are upping their Valentine’s Day marketing game by g ...

    TopRank®in EMail- 15 readers -
  • The Key To Unlocking the ROI of Enterprise Influencer Marketing

    Influencer marketing gained substantial attention and momentum amongst marketers in 2016. Judging by the start of this year, it will be an even hotter topic in 2017. But for all the potential of adding influence to the marketing mix, there are also significant challenges. With pure pay-to-play and one-off campaign practices distracting marketers from finding the true value of ...

    Lee Odden/ TopRank®- 21 readers -
  • Hot Content Marketing Topics From Top B2B Brands at #B2BMX

    What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming up later this month, I reached out t ...

    Lee Odden/ TopRank®in Content- 20 readers -
  • In a Content Marketing Slump? Spice up Your Program with These Tips

    How can you turn out haute cuisine content on a fast food production schedule? Your content team—especially if it’s a team of one—can be on the hook for creating a vast quantity of content. Between sales enablement, eBooks, white papers, and blog posts, it can be overwhelming. The temptation to churn out uncreative but passable content is hard to resist, especially if you’re ...

    TopRank®in Content- 14 readers -
  • SEO Checklist: 21 Common Mistakes to Avoid

    With so much content being created, published and promoted online every second—as well as consumers becoming increasingly self-directed in their quest for answers—competition to capture your audience’s attention has never been more fierce. As a result, quality and strategic SEO has probably never been more important for helping you be the best answer whenever and wherever you ...

    TopRank®in SEO- 13 readers -
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Facts last updated: (2017-04-26 16:06:58 UTC). Update Frequency for posts: 30 minutes. Posts last updated: .
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