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  • Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17

    If you want to write amazing content like Ann Handley, don’t be a Dumbo. Dumbo was convinced he could only fly while holding a “magic feather.” When he lost the feather mid-flight, he plummeted toward the ground. It wasn’t until he believed he could fly without the feather that he was able to take off again.

    TopRank®in Content- 20 readers -
  • Superheroes of Social Media: Your Must-See Guide to #SMMW17

    In a past life, I was a minor internet celebrity. One big perk to that dubious career was being a vendor at San Diego Comic Con for seven straight years. Our little indie booth saw visits from superheroes and celebrities alike. Doctor Who, Buffy the Vampire Slayer, DC & Marvel Comics: It’s truly a nerdy paradise.

    TopRank®in Social- 21 readers -
  • B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution

    Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my agency TopRank Marketing, enterprise marke ...

    Lee Odden/ TopRank®in Social- 21 readers -
  • 12 Helpful Tips for Effectively Using Social Media at Events

    From industry conferences to professional summits to intimate roundtables, most of us marketers have attended at least one real-world event to learn, be inspired, represent our brands, and network with one another. And after attending the 2016 MarketingProfs B2B Marketing Forum last fall, I can tell you one thing’s for sure: The face-to-face time you get with industry thought ...

    TopRank®in Social- 19 readers -
  • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

    The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.

    Lee Odden/ TopRank®in Social- 41 readers -
  • What CMOs Need to Know About Data Informed Content Marketing

    Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increas ...

    Lee Odden/ TopRank®in Social Content- 18 readers -
  • 10 Conference Hacks to Help You Crush Marketing Event Attendance

    In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly retain what you’ve learned.

    Ashley Zeckman/ TopRank®- 18 readers -
  • How to Thrive in the Post Digital World

    When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some clarity.

    Lee Odden/ TopRank®in How To's- 24 readers -
  • 8 Important Questions Your Social Media Marketing Strategy Must Answer

    Social media has become a necessary and important marketing tactic for nearly every business, helping brands and marketers build brand awareness, share and interact with customers and prospects, and create another vital touch point in the evolving customer journey. But as the social media landscape continues to evolve, competition for audience attention is stiff.

    TopRank®in Social- 34 readers -
  • Evolve or Die: The Role of Purpose & Authenticity in Marketing

    In a world where the average U.S. consumer is confronted with 64GB of data per day, I think it’s safe to say that marketing requires a very different approach. Marketers all over the world are searching hard for silver bullets and ways to differentiate. And I think a lot of companies are wondering what it will take to realize substantial growth.

    Lee Odden/ TopRank®- 19 readers -
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