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Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!” There is no satisfaction from investing in creating more co ...
It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet. Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email marketing, but we shined a spotlight on how to integrate. Why is integration between search, social and email important? Simple, it works.
We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, over 50% of marketers are investing more budget in co ...
Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land Study: Mobile Makes Up Only 6.51% Of Retargeted News Feed Ads, Yet Drives 8.
One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the SAP Business Innovation site, Michael also co-created one of the most popular B2B marketing websites, Business to Community.
“And what is the use of a book,” thought Alice, “without pictures or conversation?” Alice in Wonderland Tell me something. When you look at your email inbox, feed reader or favorite social network, are you underwhelmed with information? I didn’t think so. It’s funny to think that way back when, you could get up and grab a cup of coffee while your email downloaded though a dial up connection.
It is with great pleasure that I share today’s post with you from a fellow fan of Instagram that I respect and admire a great deal. Ann Handley is a long time friend who is not only smart, funny and a great keynote speaker, but she is also the Chief Content Officer at MarketingProfs. An amazing writer, Ann is the best-selling co-author of Content Rules and the author of a new ...
If a picture is worth a thousand words, visual content marketing must be worth millions. As companies mature in their use of content marketing from simply creating “more” content for SEO purposes to creating really useful content designed to reach specific customer segments to influence business outcomes, the importance of content differentiation becomes paramount.
More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] - The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing – reveals a new study from ShareThis. AllTwitter Foursquare Releases Social Search-Centric Redesign - The network is now more focused on al ...
Today’s interview is with a guy that I’ve known for several years that brings a practical perspective to the often distracting world of digital marketing. He’s written the world’s #1 best selling book on Twitter, The Tao of Twitter, as well as several other books including Return on Influence. He publishes one of the most popular marketing blogs online, runs a successful consu ...
How many millions or even billions have been poured into creating content over the past 5 years? Do you think that number will be less in the next 5? And what percentage of those budgets were spent on audience development? Making great content is important, but analyzing target audiences for insights and growing communities to receive that content is essential.
State of Blogging When I started blogging a little over 10 years ago, there were about 1.5 million blogs (Technorati). That’s about 1 million other people with no idea what they were doing – just like me. Today, it’s hard to say how many blogs there are globally, but WordPress.com alone hosts 75.
“Publication is not distribution and a content marketing strategy without audience development is no strategy at all.” Jeff Rohrs @jkrohrs Wise words from the guy who literally “wrote the book” on Audience. With all the investment in content creation, curation and repurposing being made, it’s amazing how little is actually invested in growing the audience and community for that content.
What Happens In A Google Minute? [Infographic] - What takes place on the worlds largest search engine in just 60 seconds? The above infographic shows what goes down in a single minute on the busiest site on the net. Click the image to checkout the full-sized version. SocialTimes Twitter’s Latest Experiment: Self-Explaining Hashtags - Twitter brought hashtags to the attention ...
What if you could tap the mind of a CMO who’s led marketing organizations at companies like Eloqua and Forrester Research to capture insights about content marketing strategy and ROI? That’s a big “what if”. Well my marketing friends, today is your content marketing birthday because today we have with us Brian Kardon, CMO at Lattice Engines.