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  • How to Show Real ROI for Your Content Marketing eBook

    We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, over 50% of marketers are investing more budget in co ...

    Lee Odden/ TopRank®in Content How To's- 17 readers -
  • Visual Content Marketing Strategy eBook

    If a picture is worth a thousand words, visual content marketing must be worth millions. As companies mature in their use of content marketing from simply creating “more” content for SEO purposes to creating really useful content designed to reach specific customer segments to influence business outcomes, the importance of content differentiation becomes paramount.

    Lee Odden/ TopRank®in Content- 27 readers -
  • A Practical Approach to Content Marketing Success – Interview with Mark Schaefer

    Today’s interview is with a guy that I’ve known for several years that brings a practical perspective to the often distracting world of digital marketing. He’s written the world’s #1 best selling book on Twitter, The Tao of Twitter, as well as several other books including Return on Influence. He publishes one of the most popular marketing blogs online, runs a successful consu ...

    Lee Odden/ TopRank®in Content- 34 readers -
  • Is Business Blogging Still Worthwhile?

    State of Blogging When I started blogging a little over 10 years ago, there were about 1.5 million blogs (Technorati). That’s about 1 million other people with no idea what they were doing – just like me. Today, it’s hard to say how many blogs there are globally, but WordPress.com alone hosts 75.

    Lee Odden/ TopRank®in Social- 41 readers -
  • Audience Development for Content Marketing eBook

    “Publication is not distribution and a content marketing strategy without audience development is no strategy at all.” Jeff Rohrs @jkrohrs Wise words from the guy who literally “wrote the book” on Audience. With all the investment in content creation, curation and repurposing being made, it’s amazing how little is actually invested in growing the audience and community for that content.

    Lee Odden/ TopRank®in Content- 31 readers -
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