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Over the years, we’ve all developed some bad habits as marketers. Some may be a result of our environment, while others have been self inflicted. As more and more bad habits enter our digital marketing routine, there is less room for healthy exercises to keep us strong. The most recent CMO Survey uncovered that CMOs consistently rate the level of their staff’s marketing knowledge as average.
139 Stats and Facts About Instagram [Infographic] A new infographic has highlighted 139 fun facts and stats about Instagram. Notably, the network brought in an estimated $1.53 billion in advertising revenue and accounted for 8.4% of Facebook's total advertising revenue. Another fun tidbit - if Selena Gomez were a country, and her followers were a population, she'd be the 12th m ...
When I tell people that I work for a digital marketing agency, I’m sure they envision a version of the scenarios below: Photo Credit: The Hotel Marketing Blog Perception of what you do, versus what you actually do are two completely different things. For most of us, our time isn’t spent sipping martinis and developing large-scale ad campaigns for major B2C brands.
web survey Your audience is reading your content on a device that is capable of wonders. Whether they’re using a smartphone, tablet, or laptop, it can do much more than display text. What’s more, they’re connected to the internet, with limitless potential for communication and conversation. In this context, interactive content makes a whole lot of sense.
It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media helps build brand awareness, and also provides a space for brands to engage their audience outside of their company website or brick and mortar facilities. In fact, 92% of companies consider social media an important part of their business.
Since I’ve been monitoring the topic of “influencer marketing” through BuzzSumo Alerts, the number of articles surfaced has gone from a few per week to 5 or 10 per day. Out of that rising wave of expression from industry websites and blogs is a mix of news, tips, trends and 100% pure B.S. Rising popularity makes things shiny and as influencer marketing enters the shiny object p ...
Your Guide to Email-Open Statistics on Mobiles [Infographic] Well over half of all email users are opening their email on mobile devices. It's important that marketing emails are mobile friendly, because although a majority of emails are being opened on mobile, most conversions are coming from desktop.
There are many powerful SEO tools in today’s marketing world. Most SEO tools can be highly beneficial, but often come with a cost associated with it. However, there are some tools that smart marketers can leverage to assist with the variety of tasks needed on a given day. One tool that smart marketers can leverage for SEO is Google Search Console.
My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him: Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than desktop searches.
Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and that couldn’t be more true when it comes to gro ...
Imagine trying to sell Instagram to a venture capitalist back in 2010. “You see, the biggest problem with Facebook and MySpace is that there are too many words. Our social network will be almost entirely pictures. I know, I know, but get this: People will be able to make their pictures look like crappy Polaroids from the 70s and 80s! AND we’ll do it all on mobile, so people ca ...
Infographic: How Gens X, Y and Z Consume Video Content A new infographic shows how content consumers across generations interact with video content -- unsurprisingly, Gen Z consumes video at a higher frequency than their Gen Y and Gen X counterparts, but the platform and preferred format data may surprise you.
It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile. Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels.
Guest post by Mark Schaefer in celebration of his new book, Known. For the past two years I’ve been obsessed with answering a single question: Can anybody become known in the world today? Why would I be obsessed with something like that? Because I’ve come to realize that so many of our professional and personal goals have become tied to this idea.
While Valentine’s Day has been traditionally known as the day couples honor their love and affection for one another, it’s turned into the fourth-largest shopping day of the year with attached and unattached consumers making holiday purchases for the special people in their lives. As a result, smart B2C brands and marketers are upping their Valentine’s Day marketing game by g ...