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  • Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones

    In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event.

    TopRank®in Social- 14 readers -
  • Learn Influencer Marketing 5 Ways

    A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the past 20 years with the advent o ...

    Lee Odden/ TopRank®- 16 readers -
  • Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

    Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising Does blockchain have a place i ...

    TopRank®- 24 readers -
  • LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

    Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Si ...

    TopRank®- 18 readers -
  • Top Insights, Takeaways & Favorite Moments from #SocialBrand17

    For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social Brand Forum. This event has drawn speakers like Lee Odden, Ann Handley, Joe Pulizzi, Jay Baer, Tim Washer, Scott Monty, Mitch Joel, Chris Brogan and many more! This year, I was lucky to join some amazing speakers including Robert Rose, M ...

    Ashley Zeckman/ TopRank®in Content- 13 readers -
  • 6 Questions to Ask Yourself When Setting Social Media Marketing Goals

    In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of you are actually reaching your strat ...

    TopRank®in Social- 13 readers -
  • The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite

    You might not know this but today, Sept. 18, is a national holiday to remember: National Cheeseburger Day. We know, we know, everyday now has an arbitrary national holiday that has little to offer outside of free food or funny tweets. But that doesn’t mean they aren’t worth celebrating. For our own National Cheeseburger Day celebration, we took a look at what makes a great burger.

    TopRank®in Content- 11 readers -
  • Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

    Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that in two weeks, Ad ...

    TopRank®in Paid Search SEO- 18 readers -
  • Digital Marketing Tools & Tactics: What the Trends Tell Us

    As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now. As it stands, the top challenges many of us are facing in 2017 are, in essence, the same ones we’ve been battling for years. According to an expansive aggregation of digital marketing studies and reports from Getapp Lab, th ...

    TopRank®in Mobile EMail- 16 readers -
  • Our Top 11 Content Marketing Takeaways from #CMWorld 2017

    Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting and inspiring.

    TopRank®in Content- 39 readers -
  • How to Find the Stories in Your Data for Compelling Reporting

    Our hyper-connected digital world is defined by an overabundance of data. Everything’s measurable, trackable, and quantifiable. Want to know how many people died on screen in your favorite movie? Or how much ice cream the average American eats per year? The data’s at your fingertips. The ready availability of data is great for marketers.

    TopRank®in Google How To's- 11 readers -
  • 12 Questions You Need to Answer if You Want to Launch a Video Content Strategy

    There’s no question that video is an increasingly important digital marketing tactic. Humans are visual creatures by nature and, when done right, video allows brands to tell their story and create meaningful, emotional connections with their audience. For California-based Jordan Vineyard and Winery, video content has become a central piece of their marketing strategy.

    TopRank®in Content- 12 readers -
  • Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

    It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results — except when you ask the fabulous Tim Washer.

    TopRank®in Content- 11 readers -
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