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  • The Power of Empathy for More Customer Focused Content Marketing

    Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read very clever post about content marketing on a SEO website providing an impressive array of content types, tactics, tips and shortcuts for content to be ...

    Lee Odden/ TopRank®in Content- 40 readers -
  • Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

    Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a big part of how I stay connected in the industry and create content.

    Lee Odden/ TopRank®- 31 readers -
  • Two Marketing Tips for Creating More Meaningful and Profitable Content

    Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for well known video hosting platform. Working with professionals from so many different countries, cultures and customs requires careful attention to communications and behavior – not entirely unlike how mar ...

    Lee Odden/ TopRank®in Social Content- 12 readers -
  • Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics?

    Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying. While I am a firm believer companies do need to stay on top of what’s new, continuously experiment, adapt and evolve, there’s still quite a bit of low hanging fruit when it comes to B2B marketing tactics.

    Lee Odden/ TopRank®in Social- 20 readers -
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