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The rise of the internet, digital technologies and social media platforms have transformed the way consumers make purchasing decisions—and not just for B2C consumers, but for B2B as well. In fact, according to CEB, B2B buyers are 57% of the way through a purchasing decision before engaging with a sales rep. But, as a savvy B2B marketer, you already knew all this.
Marketers around the world are searching for ways to better connect with their audiences and it’s become very clear that consumers place more trust in consumers than brands. That means, the true power lies with the customer, which means many brands have had to adapt their marketing strategies to create better experiences for their audience.
And now, a brief message from Captain Obvious and his sidekick, Sidekick Boy: The goal of marketing is to generate leads that convert to sales, thereby generating revenue. What a thunderously, crashingly obvious statement! Captain Obvious saves the day again. But seriously, it’s useful for marketers to occasionally contemplate this most fundamental truth about our profession.
The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content. They have essentially become their own content platforms competing with blogs and brand websites. Facebook alone is on pace to hit approximately 2 billion users this year and other social ...
How to Build a Sustainable Social Marketing Strategy [Infographic] Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you understand audience behaviors and interests on social media.
Who doesn’t love a good inspirational quote on the power of teamwork? Teamwork makes the dream work. TEAM: Together Everyone Achieves More Teamwork: Simply stated, is less me and more WE. Teamwork divides the task and multiplies the success. There’s no “I” in team. We’ve all heard them. We’ve all said them.
When you hear the names Tesla, Einstein, Da Vinci or Earhart, what comes to mind? For me, these are people who pushed boundaries, didn’t settle and changed the world. In the end, what they really have in common is that they all produced “great work”. Today more than ever, marketers are challenged to constantly push themselves to be more innovative and agile to create great work quickly.
Today marks the birth of American independence. While it took collaboration, respect and strategic thinking to persuade Continental Congress to formally adopt the Declaration of Independence 241 years ago, the impact and importance will forever be remembered throughout history. This is a lot like influencer marketing (although, Congress will not be involved).
How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty? It’s surprising, then, that a marketing channel nearly forty years old is still one of the most relevant for digital marketing.
Here Are 7 Reasons Why Content is Still King in 2017 [Infographic] The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer needs are met while building brand credibility and trust.
[Editor’s Note: I am pleased to introduce you to Will Peterson, another new contributor on TopRankBlog.com. Will is an Account Manager that services many of our B2B Enterprise clients. Welcome Will!] Don’t look now, but you’re surrounded by influencers. You may not realize it, and they may not realize it themselves, but you and everyone you work with carry an immense amount o ...
Today, there’s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is the place on the web where our audiences gather, share and engage every day.
[Editor’s Note: Please welcome me in joining Anne Leuman to TopRankBlog.com. Anne is a Copywriter that joined TopRank Marketing earlier this year and specializes in creating awesome B2B content for some of our amazing Enterprise clients.] I’d venture to guess that you’re no stranger to content marketing.
For some marketers, going viral is the holy grail of content marketing. It’s easy to see why. You put out content, people organically start sharing it, and it takes off until you’ve racked up millions of views. Millions of brand impressions without a penny in paid promotion. You can’t blame marketers for chasing that particular dragon.
The Hipster’s Guide to ROI [Infographic] Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter.