TopRank® - Posts from January 2016

  • 5 Opportunities to Tell Stories & Touch Hearts with Visual Content Marketing

    Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Today’s customers have raised the bar, and it’s time that content marketers follow suit. As marketers, we have a unique opportunity to create a more one-to-one experience with our customers and prospects through the use of compelling visuals.

    Ashley Zeckman/ TopRank®in Content- 24 readers -
  • Content Marketing Tactics: Real-Time Video Pros, Cons, Examples & Best Practices

    As the digital world we live in becomes increasingly cluttered, marketers are constantly refining their content marketing strategies and embracing new tactics to stay competitive. And Real-time video is one of those tactics that is allowing marketers to reach new audiences and increase customer engagement. Video has been viewed as an effective marketing tactic for a number of years.

    TopRank®in Content- 20 readers -
  • 5 Digital Marketing Tactics to Help Your Brand Stand out in 2016

    It’s tempting to think of your brand as a beautiful and unique flower. You believe in the work you do, you take pains to know your audience and craft messages that should resonate with them. So you bring your exquisite rose to the world—only to find they’re standing waist-deep in a flower garden. In the crowded content market, it’s entirely possible to do everything right and ...

    TopRank®in Content- 26 readers -
  • No Joke: These 5 Comedy Principles Can Improve Your Social Media Marketing

    A social media marketer walks into a bar. “I’ll have a Facebook martini,” she says. “What’s a Facebook martini?” the bartender replies. “It’s like a regular martini, but if I want to drink more than 2% of it I have to pay extra,” she says. [Cue Laugh Track] Okay, so maybe comedy about social media marketing isn’t a great idea. But comedy and social media have a lot in common.

    TopRank®in Social- 25 readers -
  • The Digital Marketers Guide to Using Images on Social Media to Add Value Pt. 1

    When battling other businesses for your customers attention on social media, you have to stand out in order to get noticed. That can mean being disruptive, going against standard marketing practices, or doing something unique that draws the attention of your customers away from the “noise” of social media. One way to accomplish that goal is to harness the power and creativity of images.

    TopRank®in Social- 19 readers -
  • 8 Digital Marketing Events Where You Can Learn, Connect and Grow in 2016

    Smart, Creative and Focused on Results. That expression is central to our approach as an agency business and in our continuous pursuit to improve as marketers. Ubiquitous information access and increasing complexity and competition means the need to advance knowledge and creativity with digital marketing strategy, tactics and performance is greater than ever.

    Lee Odden/ TopRank®- 34 readers -
  • 5 Ways Influencer Marketing Can Grow Your B2B Company

    Most of the B2B influencer marketing programs that I’ve seen are focused on a handful of marketing objectives for brands that sponsor them. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the simple act of a famous person in your industry saying nice things about your product or brand.

    Lee Odden/ TopRank®- 25 readers -
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