TopRank® - Posts from September 2016

  • Top Takeaways & Words of Wisdom From Content Marketing World 2016

    Last week, over four thousand marketers gathered together to immerse themselves in the world of content marketing. The 2016 Content Marketing World conference was filled with insights from some of the top content marketers on the globe and offered two days filled with education and networking. In just a few short days, attendees (and even those that weren’t able to attend) bega ...

    Ashley Zeckman/ TopRank®in Social EMail Content- 39 readers -
  • Where to Learn About Influencer Content Marketing in Europe & the U.S.

    As a fast growing content marketing agency, especially when it comes to working with influencers, TopRank Marketing has experienced great growth this year working with new clients in the U.S. and abroad. To continue building awareness of the great work my team has been doing and to share the insights I’ve learned as an active practitioner and strategist, I will be giving key ...

    Lee Odden/ TopRank®in Content- 37 readers -
  • How Social Do Senior Marketing Executives and the CMO Need To Be?

    Explosive growth of social networks has attracted considerable attention to CEO and executive use of social media. Optimism about executive social media impact has been fueled in part by studies like the BRANDfog survey, which reports executive social participation leads to better leadership, creates more brand transparency and helps build better connections with customers, e ...

    Lee Odden/ TopRank®in Social How To's- 30 readers -
  • Find the Bright Side: 6 Things Brands Should Do in Light of New Facebook Page Layout

    The summer of 2016 has been a little rough for businesses, brands and marketers that use Facebook as an important part of their marketing mix. Not only did Facebook implement a new News Feed algorithm that favors content from users’ friends and family, but just over a month ago they rolled out a new desktop business page layout—something they had been testing for a couple of months.

    TopRank®in Social Facebook- 18 readers -
  • How Dell Approaches Integrated & Authentic Influencer Marketing #CMWorld

    Shelley Ryan and Lauren Mauro of Dell kicked off their afternoon session at Content Marketing World with some exciting news. According to the dynamic duo, Dell has purchased EMC, which I believe makes them the largest privately held company in the world! At the beginning of their session, Lauren and Shelley shared what their session would NOT be.

    Ashley Zeckman/ TopRank®- 29 readers -
  • What Social Media Marketers Need to Know About Facebook Live

    In the age of Netflix and DVRs, it’s weirdly ironic to watch the growing popularity of live video for social media marketing. Sure, most of it is recorded so you can access it later, but it has far more in common with the nightly news than with modern on-demand, personalized content. It turns out, there’s something about watching an event unfold live that’s hard to replicate.

    TopRank®in Social Facebook- 11 readers -
  • Digital Marketing Spotlight: Josh Mueller, SVP Global Marketing at Dun & Bradstreet

    Meeting and getting to know smart digital marketers is easily one of my favorite things about working in the marketing industry. I first meet Josh Mueller when he was at Director of Digital Marketing at Dell and I was presenting an integrated approach to search, social and content marketing. There was a palpable enthusiasm in the air for inbound marketing and it was exciting to ...

    Lee Odden/ TopRank®- 44 readers -
  • Online Marketing News: Divine Email Delivery, Mobile Machine Learning & CMO Social Spend

    Email Deliverability: Unveiling the Divine Path to Subscribers Inbox Email marketing is one of the most effective digital marketing tactics, and one of the longest standing. But, nothing can be effective if it doesn’t reach your audience. This infographic shows the considerations marketers need to make when sending their emails to ensure the best deliverability and common email marketing myths.

    TopRank®- 16 readers -
  • Online Marketing News: Emotional Connections, Twitter Goes Long & Better Ad Coalition

    How Emotional Connection Increases Customer Satisfaction [Infographic] Did you know that customers with a higher degree of emotional connection have a higher lifetime value than those that aren't? And 50% of a person's perception of an experience is based on emotions? This infographic and supporting statistics help to illustrate the need for marketing messages that truly resonate with your marke.

    TopRank®in Social SEO- 21 readers -
  • 5 Awesome Takeaways from HubSpot’s State of Inbound 2016 Report

    Today’s consumers are much more self-directed in their buying habits, leveraging the internet and mobile technologies to research, review, interact and buy the products and services they need or want. As a result, many brands and marketers are shifting their marketing tactics to join consumers on their buying journey, rather than interrupting their day with a random cold call ...

    TopRank®in Content- 26 readers -
  • 50 Top Content Marketing Influencers #CMWorld 2016

    Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something about a love child between Joe or Robert and Princess Leia. Or was it Chewbacca? I kid. What I'm not kidding about is that there are over 150 speakers at Content Marketing World that h ...

    Lee Odden/ TopRank®in Content- 34 readers -
  • 5 Cool Ways to Make Marketing Magic with Interactive Content

    On the occasion of the new trailer for Fantastic Beasts and Where to Find Them, I was thinking about the fantastical wizarding world of Harry Potter. Who wouldn’t want to live in a world with magical items like pictures that move, newspapers that automatically update themselves, portraits that speak? Then it hit me: My smartphone can show moving pictures and auto-updated news ...

    TopRank®in Content- 18 readers -
  • The 4 Essential Questions Your Content Must Answer in Less than 15 Seconds

    A rodeo cowboy gets eight seconds to become a champion. What can content marketers do with nearly twice that time? HubSpot reports it takes less than 15 seconds for a reader to decide whether or not content is worth the effort. Think about that: In half of the Jeopardy theme, your reader’s mind is already made up. You’re probably familiar with that statistic–it’s a marketing classic.

    TopRank®in Content- 25 readers -
  • A Fresh Start: Learn How to Put Your Social Media Strategy on A Paleo Diet

    From the rise of Snapchat to the debut of Instagram stories to changes in Facebook’s News Feed algorithm, the social media landscape is constantly changing—giving us marketers more than enough “new” to snack on each week. But sometimes we bite off a little more than we can chew, thinking that a healthy social media strategy needs to incorporate a little bit of everything in o ...

    TopRank®in Social How To's- 15 readers -
  • 10 Tools to Help Marketers Get More Out of Twitter

    Most marketers understand that their Twitter efforts need to go beyond consistent tweeting if they want to grow their following and boost engagement. It takes commitment, strategy and constant management. But as social networks and audiences continue to evolve—and marketers find themselves juggling more social networks and content responsibilities each day—staying on top of i ...

    TopRank®in Social Twitter- 25 readers -