TopRank® - Posts from August 2017

  • 15 Ways to Supercharge Your Digital Marketing #DSMPLS

    Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales. To help you supercharge your marketing success, I’ve reached out to some of the most trusted voices in the digital marketing world speaking at the upcoming Digital Marketing ...

    Lee Odden/ TopRank®in Social EMail- 19 readers -
  • Taming the Wild Wild West of Social Media Digital Reputation #DSMPLS

    In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of it, says Hall.

    TopRank®in Social- 17 readers -
  • Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing

    Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 Digital Summit Minneapolis 45 minutes of content in his 25-minute clo ...

    TopRank®- 17 readers -
  • How 6 B2B Brands Climbed to New Heights with Content Marketing

    Eighty percent of the fastest growing B2B companies employ content marketing, according to data from Mattermark and Drift.com. But not all B2B marketers are seeing fast results. In fact, the Content Marketing Institute surveyed B2B marketers and found that only 34% of them believe their content marketing strategies were effective or extremely effective.

    TopRank®in Content- 29 readers -
  • Behind the Marketing Curtain: An Interview With Comedian, Marketer Tim Washer

    As we marketers long to make meaningful connections with our audience, we often look deep into our figurative crystal balls in hopes of finding a way to lay an irresistible field of content that will trap their attention. Unfortunately, we can end up putting our audience to sleep—leaving the door open for more colorful characters to swoop in and carry them away.

    TopRank®in Content- 17 readers -
  • 6 Quick & Dirty SEO Research Tips for B2B Content Planning

    When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to meet them whenever and wherever they’re searching.

    TopRank®in Paid Search SEO Content- 14 readers -
  • Using Audio to Engage in a Connected World #DSMPLS

    Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it? Of course you have. It happens to all of us, and there’s a clear explanation for it. “People remember things via audio signal better, longer, and stronger than when they see visually,” said Gabe Tartaglia in his presentation at Digital Sum ...

    TopRank®in SEO- 18 readers -
  • 20 Jokes Only a B2B Marketer Will Get

    Lately, there’s been a big push for adding humor and personality into B2B marketing. I’m all for it—not only does it play into my natural strengths, it means that B2B marketers can bring more creativity and fun into their day-to-day. It may be hard to cast off the idea that we on the B2B side have to be buttoned-down, professional, and above all, inoffensively bland.

    TopRank®- 23 readers -
  • A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite

    Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days. Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank Marketing is proud to be planted here, let this pos ...

    TopRank®- 16 readers -
  • Elevate your Marketing Career with One Simple Word: Strategy

    Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can. How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is the well-paired designs with outstanding business cases that propelled Donnelly’s career forward.

    TopRank®- 22 readers -
  • Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

    Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are there’s a flight in your immediate future.

    TopRank®in Content- 16 readers -
  • Principles and Books for Looking into the Digital Future from Lee Aase

    When asked to share digital trends and predictions to kick-off the inaugural Minnesota PRSA Digital Skills Workshop, Lee Aase, Director, Mayo Clinic Social Media Network, took an alternative approach. I’ll share the trends that I’ve observed, and the books that I have read or heard at least two times, but generally more.

    TopRank®- 12 readers -
  • 5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS

    Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit Minneapolis.

    TopRank®in Content- 22 readers -
  • Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust

    Full disclosure: As a content marketer, I’m still trying to round out my technological knowledge. The complex inner workings of the internet might as well be some combination of elves, gnomes, and unicorns. As long as it delivers my content (and a steady stream of memes and status updates), it doesn’t matter how the internet works, right? But it’s time for all content markete ...

    TopRank®in SEO Content Google- 14 readers -
  • Create Ranking Content by Conquering Competitive Keywords

    Content marketing and SEO have become more challenging over the last couple years. But why? SEO has become more data driven to help search marketers prioritize what keywords they should be targeting and how to setup a proper strategy. Additionally, the increase in digital competition and investment from companies has had a significant impact.

    TopRank®in SEO Content- 14 readers -
  • Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder

    Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories. Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital Summit ...

    TopRank®in How To's- 15 readers -
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