TopRank® - Posts from September 2017

  • 6 Questions to Ask Yourself When Setting Social Media Marketing Goals

    In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of you are actually reaching your strat ...

    TopRank®in Social- 13 readers -
  • Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

    Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising Does blockchain have a place i ...

    TopRank®- 24 readers -
  • LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

    Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Si ...

    TopRank®- 18 readers -
  • Tips for MakingVideo Content that Earns Attention from Andrew Davis #CMWorld

    The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the way to do it! Why haven’t we been doing it th ...

    TopRank®in Content- 18 readers -
  • The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite

    You might not know this but today, Sept. 18, is a national holiday to remember: National Cheeseburger Day. We know, we know, everyday now has an arbitrary national holiday that has little to offer outside of free food or funny tweets. But that doesn’t mean they aren’t worth celebrating. For our own National Cheeseburger Day celebration, we took a look at what makes a great burger.

    TopRank®in Content- 11 readers -
  • Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

    It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results — except when you ask the fabulous Tim Washer.

    TopRank®in Content- 11 readers -
  • Learn Influencer Marketing 5 Ways

    A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the past 20 years with the advent o ...

    Lee Odden/ TopRank®- 16 readers -
  • How to Find the Stories in Your Data for Compelling Reporting

    Our hyper-connected digital world is defined by an overabundance of data. Everything’s measurable, trackable, and quantifiable. Want to know how many people died on screen in your favorite movie? Or how much ice cream the average American eats per year? The data’s at your fingertips. The ready availability of data is great for marketers.

    TopRank®in Google How To's- 11 readers -
  • 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

    Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to make her case. Wilbur was her product.

    TopRank®in Content- 19 readers -
  • Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

    Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that in two weeks, Ad ...

    TopRank®in Paid Search SEO- 17 readers -
  • Beyond Google Keyword Planner: 7 Easy-to-Use SEO Research Tools for Generating Content Ideas

    As a content marketer, you know that your target audience needs to be at the center of your content strategy. After all, modern content marketing was born to help you create valuable content that satisfies your audience’s quest for answers throughout their customer journey. However, as the digital landscape becomes increasingly crowded with content — and you feel more and mor ...

    TopRank®in SEO- 14 readers -
  • 12 Questions You Need to Answer if You Want to Launch a Video Content Strategy

    There’s no question that video is an increasingly important digital marketing tactic. Humans are visual creatures by nature and, when done right, video allows brands to tell their story and create meaningful, emotional connections with their audience. For California-based Jordan Vineyard and Winery, video content has become a central piece of their marketing strategy.

    TopRank®in Content- 12 readers -
  • 50 Influential Women in Content Marketing 2017 #CMWorld

    With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World ...

    Lee Odden/ TopRank®in Content- 38 readers -
  • Our Top 11 Content Marketing Takeaways from #CMWorld 2017

    Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting and inspiring.

    TopRank®in Content- 39 readers -
  • Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones

    In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event.

    TopRank®in Social- 12 readers -
  • Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop

    Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic] In the SEO world we, unsurprisingly, hear about Google a lot. How much time have our collective SEOs devoted to Bing? With more than 5 billion searches per month and 59 million users, it's time for us all to take notice. This infographic outlines some interesting usage stats about Bing.

    TopRank®in Social SEO- 16 readers -
  • Digital Marketing Tools & Tactics: What the Trends Tell Us

    As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now. As it stands, the top challenges many of us are facing in 2017 are, in essence, the same ones we’ve been battling for years. According to an expansive aggregation of digital marketing studies and reports from Getapp Lab, th ...

    TopRank®in Mobile EMail- 16 readers -
  • Alicianne Rand Shares 4 Tips for Driving Sales Through Content Marketing #CMWorld

    What does it look like when content, influencers and social media come together to generate a metaphorical gold mine in terms of revenue and reach? To put it mildly, it’s drop dead gorgeous. At least that was the view from my seat at Content Marketing World as Estée Lauder’s Executive Director of Global Content Marketing Alicianne Rand shared the incredible success her organiza ...

    TopRank®in Content- 16 readers -
  • 5 Best Practices for Enterprise Influencer Marketing #CMWorld

    It was all aboard the Content Marketing World Enterprise Wednesday morning, as TopRank Marketing CEO Lee Odden took marketers to the not-so-final frontier of marketing: influencer marketing. Lee’s session, “Big Brand Influencer Marketing: Trends & Best Practices,” had the flight deck packed with eager marketers from brands big and small as well as agencies, all looking for ...

    TopRank®- 17 readers -
  • Top Insights, Takeaways & Favorite Moments from #SocialBrand17

    For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social Brand Forum. This event has drawn speakers like Lee Odden, Ann Handley, Joe Pulizzi, Jay Baer, Tim Washer, Scott Monty, Mitch Joel, Chris Brogan and many more! This year, I was lucky to join some amazing speakers including Robert Rose, M ...

    Ashley Zeckman/ TopRank®in Content- 12 readers -
  • Make Your Audience a Community: Put Culture at the Core of Your Content Marketing Strategy

    Jean Giraudoux once said, “The secret to success is sincerity. Once you can fake that, you’ve got it made.” It’s a funny indictment of how to take exactly the wrong approach to authenticity. But too often, brands and marketers miss the sarcasm. We target an audience, then carefully cultivate an image to appeal to them. We create the appearance of a culture that matches theirs.

    TopRank®in Content- 22 readers -
  • Back to the Future: 5 Marketing Predictions That Were Right on the Money

    Great Scott! Image via Tumblr The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement.

    TopRank®in Social- 19 readers -
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