TopRank® - Posts from January 2018

  • 7 Examples of Brands Leveraging Twitter for Social Customer Care

    These days, there’s little doubt that social media is plays a pivotal role in a brand’s marketing strategy. After all, with roughly 2 billion internet users on social networks and counting, there’s massive reach and resonance potential. But couple widespread adoption with shifting consumer preferences and expectations—and the smell of major change is in the air.

    TopRank®in Social Twitter- 9 readers -
  • How to Become a Better Data-Informed Content Marketer

    As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to find new dots as attitudes, needs, and preferences change.

    TopRank®in Social Content How To's- 10 readers -
  • Our Top 10 Influencer Marketing Posts of 2017 Plus Thoughts on 2018

    This year demonstrated an explosion of interest in influencer marketing bringing with it a sharp increase in attention as well as implementation successes and failures. The mixed bag of advice for any shiny new object of marketing attention like working with influencers brings uncertainties, especially with rapid innovation, increased competition and self serving “influencer ...

    Lee Odden/ TopRank®- 21 readers -
  • 4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

    Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business as usual mindset. But while the global rise of the internet, the explosion of social media, and the dev ...

    TopRank®in Content- 15 readers -
  • Content Marketing Evolution: 5 Major Content Marketing Trends for 2018

    Do you remember upgrading from an old square TV to a high-definition model? It was an amazing leap forward in the viewing experience. Then came 3D televisions…and no one really cared. Then even bigger screens, then curved displays, OLED, smart TVs, 3D and 4k. None of these advances have really fired up the imagination of the TV-buying public.

    TopRank®in Content- 18 readers -
  • 7 Influencer Marketing Trends That Will Rule 2018

    While influencer marketing boomed in 2017, it's been on the rise for a full decade. In fact, we first posted about it in 2008 after we attended a session at SES San Jose on social media analysis and tracking. Ten years later and influencer marketing has evolved from a rising trend into a proven marketing strategy, causing more and more B2C and B2B companies to start influencer ...

    TopRank®- 9 readers -
IMGlance Facts
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Facts last updated: (2018-01-17 11:12:37 UTC). Update Frequency for posts: 29 minutes. Posts last updated: .
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