• Digital Marketing News: Tech & ABM, Top Search Ranking Factors and 2017 Consumer Trends

    How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic] How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning. MarketingProfs Top 17 Organic Search Ranking Factors [STUDY] A new study from SEMRush shows the top sea ...

    TopRank®in Social SEO- 25 readers -
  • 3 Unusual Content Marketing Approaches That Actually Work

    My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in any serious way.

    TopRank®in Social Content- 19 readers -
  • 5 Ways Influencer Marketing Drives Performance Across the Customer Lifecycle

    Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned that social media is not a silo of communication, but mo ...

    Lee Odden/ TopRank®- 17 readers -
  • How 5 B2B Brands Are Using Snapchat and Instagram Stories

    B2B brands are usually slow to jump on the latest social media craze train, and with good reason. Their audience might not even be on those social media networks. For example, Snapchat was originally full of teenagers and controversy — not a great place to grow brand awareness or share thought leadership. But my, oh my, how far we’ve come.

    TopRank®in Social How To's- 15 readers -
  • The TopRank Marketing Team Reflects & Gives Thanks

    Today is a day that has become a cornerstone of American tradition and many of you are preparing for a day of fun and feasting with your love ones. Every family has their own Thanksgiving traditions. For many families, you spend the day cooking, eating, conversing and eating some more. Others (like myself) take a more non-traditional approach and host a Friendsgiving with no ...

    Ashley Zeckman/ TopRank®- 14 readers -
  • 5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

    As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies ...

    TopRank®in Social- 13 readers -
  • How Employee Engagement Helps Drive the Success of Your Marketing Efforts

    As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallup’s 2017 State of the American Workplace study, just 16% of the American workforce is “actively” engaged. Of course, when employees aren’t engaged, they’re a flight risk.

    TopRank®- 13 readers -
  • 5 Outdated Content Marketing Tactics (And What to Do Instead)

    Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. People lined up in front of stores just to get their hands on one. You get the point: State of the art quickly becomes laughably outdated.

    TopRank®in SEO Content- 13 readers -
  • 12 Industry-Specific Opportunities for Boosting Social Media Engagement

    In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalize our own metrics and understand how we stack up to the competition.

    TopRank®in Social- 12 readers -
  • What All Marketers Can Learn from Fast Food Giants Crushing Twitter

    There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion by 2018.

    TopRank®in Social Twitter- 12 readers -
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