• 20 Inspiring & Actionable Influencer Marketing Tips for The Modern Marketer

    The heat is on for marketers to incorporate influencers into their marketing strategy. The problem is, the sheer amount of bad advice about influencer marketing can make it difficult to separate the good from the bad. While the pursuit for influencer marketing success doesn’t appear to be slowing down, many marketers are unsure which direction to go. In fact, the new Influence 2.

    Ashley Zeckman/ TopRank®in Content- 26 readers -
  • Supercharge Your Marketing at Digital Summit Los Angeles with Confluence

    Coming off the supercharged sun, surf and sand themed social media extravaganza of SMMW17 in San Diego last week, I am now literally sitting on a beach. Here on the West coast of Costa Rica, with the waves crashing, birds singing their songs in the trees and the distant sounds of kids laughing as they play in the sand, it's a great time to reflect and look forward.

    Lee Odden/ TopRank®- 20 readers -
  • Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi, SAP

    From emerging social media channels to the rise of artificial intelligence, the exciting cyclone of change often drops us marketers into unfamiliar territory—and we have to find our way home. Thankfully, the marketing industry is flush with talented marketers leading the way, and we often look to them for tactical insights to navigate the winding road and avoid fields of deceiving poppies.

    TopRank®- 19 readers -
  • Essential Search and Social Media Promotion Tips for News Content

    Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations and promotion of ...

    Lee Odden/ TopRank®in Social Content- 16 readers -
  • Is Cognitive Technology the End of Marketing As We Know It?

    “Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want t ...

    Lee Odden/ TopRank®in Paid Search- 15 readers -
  • New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers

    Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added complexities of supplying content for multiple business units and product sets, geographi ...

    Ashley Zeckman/ TopRank®in Content- 14 readers -
  • Boost Your Social Media Advertising Success with These 6 Pro Tips!

    Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience.

    TopRank®in Social- 14 readers -
  • Digital Marketing News: Productive Content Teams, Google Shopping & Snap to Store

    30 Habits of Highly Productive Content Teams [Infographic] A successful content team needs to work together well, despite several moving parts. What gets them there are the habits they create, like looking everywhere for content ideas and consistently handling ad-hoc content requests. Content Marketing Institute Google is trying to turn Image Search into a shopping tool Google ...

    TopRank®in Content Google- 13 readers -
  • The 5 W’s (and an H) That Guide Your Content Marketing Strategy

    Journalists make excellent content marketers. It’s not just because they’re used to writing clean, compelling copy. Or that, given the state of the modern news industry, there’s a wide talent pool for marketing departments to choose from. No, journalists make great marketers because they have finely-developed instincts for chasing down a story.

    TopRank®in Content- 13 readers -
  • 20 Awesome Healthcare Marketers to Follow on LinkedIn

    Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations. It’s like the old saying: “Ginger Rogers did everything Fred Astaire did, only backwards and in high heels.

    TopRank®in Social Content- 12 readers -
  • Top Tips for Making the First 30 Days in Your New Content Role Really Count

    For me, starting a new job is always a steady mix of overwhelming excitement and sheer terror. I think about all of the things that I am going to accomplish (very quickly of course) and then at some point realize that the comfort of knowing the in’s and out’s of my previous job, are now gone. As someone that has worked in numerous marketing and content roles throughout my car ...

    Ashley Zeckman/ TopRank®in Content- 11 readers -
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