• [Infographic] The In-Flight Guide to Content Marketing

    Marketers who plan appropriately significantly increase their likelihood of success. Seems like a novel concept right? You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight of what’s important and essential for content marketing success. In today’s competitive landscape, everything from your strategy to the actual content experience and ...

    Ashley Zeckman/ TopRank®in Content- 29 readers -
  • How 6 B2B Brands Climbed to New Heights with Content Marketing

    Eighty percent of the fastest growing B2B companies employ content marketing, according to data from Mattermark and Drift.com. But not all B2B marketers are seeing fast results. In fact, the Content Marketing Institute surveyed B2B marketers and found that only 34% of them believe their content marketing strategies were effective or extremely effective.

    TopRank®in Content- 27 readers -
  • 20 Jokes Only a B2B Marketer Will Get

    Lately, there’s been a big push for adding humor and personality into B2B marketing. I’m all for it—not only does it play into my natural strengths, it means that B2B marketers can bring more creativity and fun into their day-to-day. It may be hard to cast off the idea that we on the B2B side have to be buttoned-down, professional, and above all, inoffensively bland.

    TopRank®- 21 readers -
  • Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics

    In today’s competitive and content-saturated digital landscape, it’s no secret that it’s becoming increasingly difficult to connect, engage and inspire action from our audiences using only “free” or organic marketing tactics. As a result, digital advertising, often dubbed “pay-to-play” by marketers, is steadily on the rise.

    TopRank®in Paid Search- 19 readers -
  • 5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS

    Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit Minneapolis.

    TopRank®in Content- 17 readers -
  • A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite

    Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days. Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank Marketing is proud to be planted here, let this pos ...

    TopRank®- 14 readers -
  • Elevate your Marketing Career with One Simple Word: Strategy

    Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can. How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is the well-paired designs with outstanding business cases that propelled Donnelly’s career forward.

    TopRank®- 14 readers -
  • Back to Basics: 5 Tips for Becoming a More Effective Community Manager

    Your main goal as a community manager is to advocate your brand on social networks, find and engage potential customers in an online community and deepen the customer’s relationship with the brand. Sounds easy, right? Wrong. Community management is challenging. Customer expectations are becoming increasingly more demanding, and the customer now has more control over brand rep ...

    TopRank®in Social- 14 readers -
  • 15 Ways to Supercharge Your Digital Marketing #DSMPLS

    Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales. To help you supercharge your marketing success, I’ve reached out to some of the most trusted voices in the digital marketing world speaking at the upcoming Digital Marketing ...

    Lee Odden/ TopRank®in Social EMail- 13 readers -
  • Behind the Marketing Curtain: An Interview With Comedian, Marketer Tim Washer

    As we marketers long to make meaningful connections with our audience, we often look deep into our figurative crystal balls in hopes of finding a way to lay an irresistible field of content that will trap their attention. Unfortunately, we can end up putting our audience to sleep—leaving the door open for more colorful characters to swoop in and carry them away.

    TopRank®in Content- 13 readers -
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