• 3 Unusual Content Marketing Approaches That Actually Work

    My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in any serious way.

    TopRank®in Social Content- 19 readers -
  • 5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

    As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies ...

    TopRank®in Social- 13 readers -
  • 4 Search Trends That Made Waves in 2017

    For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse the humble algorithms.

    TopRank®in SEO Google- 9 readers -
  • Content Conversations: Content Marketing Predictions for 2018

    Last year around this time, we asked reached out to a series of content experts (many of which are included in this post), to ask them for their top content prediction for 2017. By and large, the explosion of video content was a top prediction and rang true this year. We also received predictions related to the mistrust of news sources (#FakeNews anyone?), the need for restru ...

    Ashley Zeckman/ TopRank®in Content- 6 readers -
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