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More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] - The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing – reveals a new study from ShareThis. AllTwitter Foursquare Releases Social Search-Centric Redesign - The network is now more focused on al ...
Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by.
What does “influencer marketing” mean to you? Are you thinking of celebrities posting product photos to Instagram? Or having a famous YouTuber run a contest for a meet and greet at an event? Why not send products to bloggers in the hopes that they’ll review and say nice things? Surely that’s not all enterprise marketers think of when it comes to the possible outcomes with influencer relationship.
Having people that we can look to for guidance and inspiration is an incredibly important part of our professional development. In this post, I would like to shine a light on some incredibly talented inspirational marketers that are making moves and serving as a shining examples for other digital marketers.
One of the most valuable resources for just about any company is the talent, expertise and insight from internal experts and executives, especially when it comes to content marketing. However, understanding the best practices and putting them into action within a large, complex organization is another thing entirely.
One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, practitioners and social media enthusiasts, #SMMW16 represents a confluence of interests about all things social media that is virtually unmatched.
Content Marketing continues to drive marketing strategy for many companies and yet most companies doen’t document that strategy and continue to be challenged in created a variety of compelling content on a consistent basis. Smart, creative and results-focused advice on content marketing that actually works is in high demand and I’m happy to say that over the past few years we ...
In today’s digital world, marketers know that creating quality content is key to informing, engaging and inspiring action, as well as building authority and rapport with their audiences. And oftentimes that means creating original pieces and assets that tap into their audience’s interests, address pain points and answer burning questions.
The buyer journey has changed, and will only continue to evolve. Clean funnels that marketers used to use to determine their digital marketing strategy are a thing of the past. Today’s consumers can take many different paths (at their own pace) to discover the products and solutions that work best for them.
The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.
Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing. From the moment (literally) that I stepped on the plane, I had a conversation about the upcoming conferen ...
Meeting and getting to know smart digital marketers is easily one of my favorite things about working in the marketing industry. I first meet Josh Mueller when he was at Director of Digital Marketing at Dell and I was presenting an integrated approach to search, social and content marketing. There was a palpable enthusiasm in the air for inbound marketing and it was exciting to ...
It’s October and you know what that means? Its B2B Marketing influencer speaker list time again. One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”.
Infographic: How Millennials and Baby Boomers Consume User-Generated Content Content and recommendations from other consumers are generally considered more trustworthy than content coming from a brand. This infographic lends more credibility to that idea. Although Boomers and Millennials consume content differently, they have one key preference in common: 76% of consumers belie ...
Unwrapping the 2016 Holiday Shopper [Infographic] The holiday season is undeniably important for eCommerce brands -- especially this year with a 17% YOY revenue increase. But how do holiday shoppers go about their research and purchasing? This infographic shows how users are browsing and shopping for their holiday purchases.