• Social Media Marketing for Business: Expectation Vs. Reality

    When a fast food chain releases a new menu item, there is typically a lot of hype and promotion around the product. These efforts can lead to certain expectations of what consumers can expect when purchasing the item. Sometimes reality meets the expectation, but more often than not, it doesn’t. Anytime you explore new opportunities within digital marketing, it can lead way t ...

    Ashley Zeckman/ TopRank®in Social- 43 readers -
  • Updated! A Master List of Social Media Marketing Management Tools

    Tools make reaching social media marketing goals possible. Whether you’re a soloprenuer or a multinational enterprise, it’s nearly impossible to manage a social media marketing program without using 3rd party tools. During your journey through the 3D chess of social media tool options, you’ll have many decisions to make: Which tool should you start with? Should you use specia ...

    Lee Odden/ TopRank®in Social EMail- 45 readers -
  • Break These 6 Bad Content Marketing Habits to Set Your Content Free

    It’s a feeling that all content marketers have experienced, and it’s not a pleasant one. You research your audience, you create content that speaks directly to their needs, and you say “Fly and be free!” as you release it into the world. And then it falls flat on its metaphorical face. If this has happened to you, you’re not alone: Over half of marketers say they struggle wit ...

    TopRank®in Content- 26 readers -
  • 13 Marketing Stars Show The Big Picture of Content Marketing Strategy

    “Nothing is impossible. The word itself says, ‘I’m possible!’” –Audrey Hepburn Content marketing can quickly become a whirlwind of creation, promotion and evolution of tactics. New platforms are constantly popping up and directives can change at the top of a hat. So, it’s no surprise when content campaigns become disorganized and lose focus.

    Ashley Zeckman/ TopRank®in Content- 29 readers -
  • 5 Ways to Exercise & Develop Your Digital Marketing Muscles

    Minnesota summers are so short that they often fly by in the blink of an eye. To make the most of the gorgeous weekend we just had, I found a bunch of active things to do. On Friday we went to the gym, Saturday consisted of Disc Golf and Sunday sent us to one of the local lakes to go paddle boarding. I’ll admit that I’m more than a little tired, but it felt good to be so active.

    Ashley Zeckman/ TopRank®in Content- 31 readers -
  • Content Marketing: 6 Steps to Building a Massive Audience

    Joe Pulizzi has been a content marketer before content marketing had a name. While working at a media company in the Custom Publishing department, he had dreams of starting a small business, which he eventually did in 2007 by starting a blog about content marketing. Fast forward 3 years later and he had built Content Marketing Institute, which is well-known today as a source ...

    Evan Prokop/ TopRank®in Content- 37 readers -
  • How to Be Creative AND Brand Compliant in Social Marketing

    Ask social media managers about “brand standards” and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes feel like restrictions for creative social development. “Do I really need to include all these brand logos and elements in every social message?” The answer (most often) is yes, bu ...

    Nick Ehrenberg/ TopRank®in Social Content Twitter How To's- 21 readers -
  • 50 Ways to Fail at Influencer Marketing

    Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual benefit from these long term relationships can mean anything from hugely successful marketing programs for brands t ...

    Lee Odden/ TopRank®- 59 readers -
  • Where Social Media and SEO Fit in Today’s Content Marketing Mix

    Whether your role is in search, social media, marketing communications or PR, the importance of content marketing is unmistakable. Brand content budgets and participation are up with the vast majority of B2C and B2B marketers now using content marketing. The industry is coming together on best practices and organizations are evolving their structures to include roles like Chi ...

    Lee Odden/ TopRank®in Social SEO Content- 47 readers -
  • 5 Common Writing Clichés to Avoid for Better Content Marketing

    Every piece of content we produce as marketers makes an implicit promise to our audience. From beginning to end, each asset that is researched, created and published should be interesting, relevant, help solve a current pain point. The content will be informative, easy to read and provide value. We must honor that promise to hold the reader’s attention and provide them with useful information.

    TopRank®in Paid Search Content Blogging- 33 readers -
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