• This business has squandered a terrific opportunity. But you don’t have to.

    March 20, 2016 by trevor Leave a Comment I just looked at the website of a business I spoke to a few years back regarding what they could be doing to raise their profile and desirability in the marketplace using a combination of owned, earned and social media. This business in question approached me for help and guidance.

    Trevor Young- 17 readers -
  • Laziness, lack of imagination … and a ballpoint pen

    I received this pen (pictured above) in the mail the other day. It’s okay as far as ballpoint pens go, but definitely nothing to write home about. The pen was from one of those promotional products places, based in the US (I live in Melbourne, Australia, so not sure why I received it). They’d gone to all the trouble of printing my company name on the side, albeit it’s not the ...

    Trevor Young- 18 readers -
  • PR Warrior blog has moved to prwarrior.com

    October 25, 2015 by trevor Leave a Comment The PR Warrior blog has found a new home. Not only that, it has now become a business! In 2007, I started PR Warrior as a blog through which I explored the future of public relations and the effect emerging social media technologies and online publishing platforms were having on marketing communications generally.

    Trevor Young- 18 readers -
  • Telling Meaningful Stories with Christoph Trappe, The Authentic Storytelling Project

    Former journalist turned digital branding strategist, Christoph Trappe, runs The Authentic Storytelling Project which encourages truth and realism in content marketing and communications. Christoph has spoken at conferences around the globe, is a member of the Internet Marketing Association’s International Executive Council and has been a nonprofit executive and career storyteller.

    Trevor Young- 8 readers -
  • The Story of Content: New documentary charts the rise and rise of content marketing

    September 19, 2015 by trevor Leave a Comment Content marketing continues to grow like crazy, with one research report boldly predicting that by 2019 it will become a 300+ billion industry. A growing number of brands – ranging from small businesses through to large organisations – are successfully evolving into publishers; instead of body-slamming the public with paid-for a ...

    Trevor Youngin Content- 33 readers -
  • Professional speakers need more than just a media profile today

    Since I joined the professional speaking circuit a few years back, I’ve been exposed to a broad variety of speakers who generate revenue from the stage; some do it as a full time gig, others – like me – speak on a part-time basis because we earn the bulk of our income from other sources such as consulting and advisory work.

    Trevor Youngin Social Content- 20 readers -
  • Cracking the content code with Mark Schaefer

    I’m an unabashed fan of Mark Schaefer and how he goes about his business. If you haven’t heard of Mark, he is a globally-recognised author, speaker, educator, podcaster and business consultant who blogs at {grow} – one of the top marketing blogs in the world. He’s the author of five best-selling books, including Social Media Explained, The Tao of Twitter and Return on Inf ...

    Trevor Youngin Social Content- 23 readers -

Trevor Young

Social Media Speaker | Content Marketing Speaker | Melbourne, Australia

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