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You can do better than that. Image source. Psst: This post was originally published in 2014, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read.
“OMG, that email subject line totally reached out and grabbed me!” Image source. Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read.
Young love in the 21st century, amirite? Image via Shutterstock. Psst: This post was originally published in 2014, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read. Research shows there are over 205,000,000,000 emails sent each day.
It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help people, making them healthier and happier. For those things, marketing is great — but sometimes, the way we talk about ourselves is absurd. Yeah, I said it, it’s absurd, but it’s all right because this post has a happy ending (stay tuned).
I know you’re busy, so let’s cut to the chase. Unbounce’s Call to Action Conference is back on June 25th – June 27th in beautiful Vancouver, Canada. What’s in it for you? First off, we’ve carefully curated a star-studded speaker lineup that includes the likes of Mari Smith, Scott Stratten, Kindra Hall and Rand Fishkin. See the full agenda here.
Image via Shutterstock. Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll be a mess, with dozens of apps haphazardly strewn together. That means yet another late night this week spent band-aiding junk together – that’s both unbillable and unprofitable. You can help. A little.
The Unbounce Conversion Benchmark Report is filled with industry-specific data, graphs and actionable takeaways. What is a good conversion rate for my landing page? If you knew the answer to this question, you could get more out of every optimization dollar you spend. Armed with this one “little” data point, you could double down on pages with lots of growth potential or c ...
Back in 2015, Unbounce launched its first ever exit overlay on this very blog. Did it send our signup rate skyrocketing 4,000%? Nope. Did it turn our blog into a conversion factory for new leads? Not even close — our initial conversion rate was barely over 1.25%. But what it did do was start us down the path of exploring the best ways to use this technology; of furthering o ...
Need some inspiration for your overlay design? No problem. Image source. Oh, sorry, you didn’t mean an inspirational quote? Let me try that again. Inspire more clicks, sales & signups with your overlays Do ...
Oh my! That is quite a confession! Image via Shutterstock. I have a confession to make. It’s a hard one, so breathe deep with me and please be kind. I am not *hard swallow* a conversion optimizer. That’s a dangerous admission, and not just because CRO is big business. You see, while I’m not a conversion optimizer, I’m good at faking it. Really, really good.
If you could get in a room with digital marketing experts from Google, AdRoll and LinkedIn, what would you ask them? Better yet, what if you could rub shoulders with them without having to leave your desk? We’re not trying to torture you with hypotheticals. For the second year in a row, Unbounce and HubSpot have teamed up to cregisurate Digital Agency Day: a full day of virtua ...
Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction influences search behaviour. It goes something like this: Person searches for “this is a search term”. SERPs appear. Person holds down the Ctrl/Command key and clicks every ad (and perhaps one or two organic results).
Be the Peter Parker of overlays. Image via Shutterstock. You’ve heard it before: “With great power comes great responsibility. And while Uncle Ben wasn’t explicitly referring to overlays when he said these iconic words to Peter Parker, the same could be said about these handy little conversion tools.
Hotjar’s content experiment with overlays is turning website visitors into new customers. Here’s how. If you Google “Content is king,” here’s what you’ll find: More than 37 million Google results that justify how important content is online. It’s a tired phrase, but it’s true. At Unbounce, for instance, our blog has been invaluable in growing our digital footprint and our business.
Imagine you run one of those old-timey candy shops. It’s packed wall to wall with chocolate, gummies, bubble gum, licorice and everything in between. Unfortunately, you spent all your money opening the shop, and haven’t the funds to hire someone to help the customers while you tend the register.
Image via Shutterstock. I’m going to ask you a personal question, and I want you to be honest. Don’t worry, you don’t have to say it aloud, so no one will know. Here it goes: Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? (Maybe you saw a headline that went against your political conviction and your reaction was, “I’m ...
Since I joined the Unbounce family three years ago, our marketing team has grown from seven to 35. The content team alone has grown from two to 12. That kind of growth comes with a lot of potential to do exciting things. But scaling a team quickly also uncovers inefficiencies, and results in a helluvalotta growing pains. Which is fine, really.
We’ve all been there: you’re sitting in yet another kickoff meeting, tasked with the impossible: find a way to get more conversions from your homepage with less manpower, fewer resources and a shoestring budget. P.S., can you get it done before the end of Q1? You leave wondering if it’s too late to take the afternoon off and just let the vodkas martinis slowly wash the pain of ...
Landing Pages: Build Publish & Test Without I.T.