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You can do better than that. Image source. Psst: This post was originally published in 2014, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read.
“OMG, that email subject line totally reached out and grabbed me!” Image source. Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read.
Young love in the 21st century, amirite? Image via Shutterstock. Psst: This post was originally published in 2014, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read. Research shows there are over 205,000,000,000 emails sent each day.
A good marketer is like a doomsday prepper (bear with me here…) Instead of preparing for a global cataclysm, learning about water storage and building bunkers, they’re constantly on the lookout for ways they can proof their marketing for, or get ahead of, inevitable and dramatic changes to the marketing landscape. Frequent and mysterious algorithm changes. New ad platform features.
You’re a product marketer and it’s five weeks away from a major launch. The office is buzzing with excitement and tensions are rising by the day. Your marketing team is busy prepping all the essential pieces in your marketing launch toolkit, from email communications to paid advertising to PR initiatives and beyond. But something’s missing.
Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus. Your VP of Marketing has charged you with rolling a boulder uphill (continuously optimizing your AdWords campaigns even when you’ve reached your quarterly objectives). Image via Shutterstock. This becomes especially painful when you’re getting diminishing returns out of your optimization efforts.
When’s the last time you felt special? Go ahead… close your eyes and visualize the last time your boss called you out in a group to recognize your excellent performance. Or the last time your grandmother mailed you a special batch of your favorite cookies. Now, imagine being able to replicate that feeling for your audience with a marketing campaign.
You know that opening scene in Raiders of the Lost Ark? Just when Indy thinks he’s successfully Jones’d the Golden Idol, the ominous rumble of a booby trap sounds and he’s being chased through a tunnel by what I’d wager to be the world’s most famous celebrity boulder. I’d also wager that PPC marketers are somewhat familiar with this feeling.
If you create display ads for your job, you’re already well aware of how hard it is to get prospects to click. Unlike search ads, display ads aren’t typically served up to an audience who is actively on the hunt for something specific, so there’s even more pressure to stand out. Think about it: when was the last time you clicked on a display ad? On our quest to find out wha ...
The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search, display and social campaigns. Data-driven marketers who are able to effectively manage PPC campaigns to a target cost per conversion (a.k.a. cost per lead) will continue to see campaigns with a predictable, repeatable profit margin.
Being a digital marketer is an exciting gig. Ad platforms, best practices and tools change at warp speed, meaning you’re always learning and you’re never bored. But it’s a tough gig, too. As competition stiffens and we spread our time and resources across more and more platforms, it’s harder to get our message seen, and we yearn for the results we once (perhaps) took for granted.
Digital marketing agency Webistry helped the fine folk at a local dentist office (pictured above) secure 400% more conversions by convincing them to not send PPC traffic to their website… As the Search or Acquisition Marketer at a digital agency, many obstacles can stand in the way of getting your clients more conversions.
It’s a wrap! Unbounce just hosted its 4th annual Call to Action Conference, with 1,200+ of the brightest marketers from brands like MEC, Adobe and Vimeo in attendance. On stage, our roster of marketing experts (Rand Fishkin, Mitch Joel, Mari Smith and Scott Stratten to name-drop a few) shared marketing predictions and loads of actionable advice.
This is Dale (okay, it’s actually Corey, our Director of Campaign Strategy), but we’ll call him Dale for the sake of this post). Dale is the Manager of Paid Media at a local digital marketing agency. Look at Dale’s face and tell me you don’t see yourself . Dale is an AdWords wizard, so much so that he’s optimized his clients’ accounts to the point where he can no longer get ...
Image via Shutterstock. If you’re an active social networker, you already know that travel photos and social media go together like… aerial shots of brunch and social media. So when we decided to throw a social media contest together for our upcoming Call to Action Conference, it seemed only fitting to make it travel themed.
A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via Shutterstock. While Quality Score is a critical factor in your ad performance, it’s always been a bit of a mystery wrapped in an enigma. Marketers have never been able to natively view changes to Quality Score components in AdWords directly.
Blog images by Alejandra Porta. I’ve attended enough tech and marketing events to make a few generalizations: Women are hugely underrepresented; whether it’s a panel or a conference speaker lineup, chances are it’s overrun with white men. Sexism is prevalent, and it spans from subtle (think underrepresentation, pinkwashed girls’ lounges) to overt (think harassment, non-c ...
Facebook has over 1.28 billion daily active users. To have more than a billion prospects in one place, literally at your fingertips, is a marketer’s dream (thanks, Mark Zuckerberg!). But turning those prospects into customers… well that’s another story. As marketers, we know that a stellar Facebook campaign is made up of a lot more than clever copy, snazzy design and a hefty PPC budget.
Landing Pages: Build Publish & Test Without I.T.