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You can do better than that. Image source. Psst: This post was originally published in 2014, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read.
“OMG, that email subject line totally reached out and grabbed me!” Image source. Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read.
Young love in the 21st century, amirite? Image via Shutterstock. Psst: This post was originally published in 2014, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read. Research shows there are over 205,000,000,000 emails sent each day.
Need some inspiration for your overlay design? No problem. Image source. Oh, sorry, you didn’t mean an inspirational quote? Let me try that again. Inspire more clicks, sales & signups with your overlays Do ...
Oh my! That is quite a confession! Image via Shutterstock. I have a confession to make. It’s a hard one, so breathe deep with me and please be kind. I am not *hard swallow* a conversion optimizer. That’s a dangerous admission, and not just because CRO is big business. You see, while I’m not a conversion optimizer, I’m good at faking it. Really, really good.
If you could get in a room with digital marketing experts from Google, AdRoll and LinkedIn, what would you ask them? Better yet, what if you could rub shoulders with them without having to leave your desk? We’re not trying to torture you with hypotheticals. For the second year in a row, Unbounce and HubSpot have teamed up to cregisurate Digital Agency Day: a full day of virtua ...
Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction influences search behaviour. It goes something like this: Person searches for “this is a search term”. SERPs appear. Person holds down the Ctrl/Command key and clicks every ad (and perhaps one or two organic results).
Be the Peter Parker of overlays. Image via Shutterstock. You’ve heard it before: “With great power comes great responsibility. And while Uncle Ben wasn’t explicitly referring to overlays when he said these iconic words to Peter Parker, the same could be said about these handy little conversion tools.
Hotjar’s content experiment with overlays is turning website visitors into new customers. Here’s how. If you Google “Content is king,” here’s what you’ll find: More than 37 million Google results that justify how important content is online. It’s a tired phrase, but it’s true. At Unbounce, for instance, our blog has been invaluable in growing our digital footprint and our business.
Imagine you run one of those old-timey candy shops. It’s packed wall to wall with chocolate, gummies, bubble gum, licorice and everything in between. Unfortunately, you spent all your money opening the shop, and haven’t the funds to hire someone to help the customers while you tend the register.
Image via Shutterstock. I’m going to ask you a personal question, and I want you to be honest. Don’t worry, you don’t have to say it aloud, so no one will know. Here it goes: Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? (Maybe you saw a headline that went against your political conviction and your reaction was, “I’m ...
Since I joined the Unbounce family three years ago, our marketing team has grown from seven to 35. The content team alone has grown from two to 12. That kind of growth comes with a lot of potential to do exciting things. But scaling a team quickly also uncovers inefficiencies, and results in a helluvalotta growing pains. Which is fine, really.
We’ve all been there: you’re sitting in yet another kickoff meeting, tasked with the impossible: find a way to get more conversions from your homepage with less manpower, fewer resources and a shoestring budget. P.S., can you get it done before the end of Q1? You leave wondering if it’s too late to take the afternoon off and just let the vodkas martinis slowly wash the pain of ...
The campaign conversion path is often a long and windy trail that consists of your prospect having objections and you effectively countering them. If you’ve done your job properly, your prospect will eventually end up at a crossroads: one path leads to a conversion and the other to the back button — or worse, your competitor.
As more of our interactions — both business and personal — migrate online, intuitive design and user experience have never been more important. The fast pace at which the digital world is changing means there’s always a new trend on the up and up promising to skyrocket our results. Last year we saw the rise of mobile-first design, full-width hero images and user-driven storytelling.
Does the word conference bring up memories of suited professionals droning on about… well, you can’t quite remember what? Awkward socializing, shameless sales pitching, lined paper and branded pens — some conferences can be very beige indeed. But not all conferences are made equal. In fact, some can lead you to completely change your marketing game for the better by giving yo ...
When it comes to overlays, everyone’s a critic — especially your prospects. Image via Shutterstock. These days, cyberspace is about as cluttered as my closet. And in that deep sea of endless streams and notifications and other dopamine-releasing distractions, getting your offer seen can be challenging to say the least.
Image via Shutterstock. Has anyone in the history of the world ever kept a New Year’s resolution? I know I haven’t. But that doesn’t stop me from making them year after year and convincing myself that this will be the year for life-altering change. And then my credit card gets charged for my monthly gym membership and I realize I haven’t been in three months… (Where did the ...
Landing Pages: Build Publish & Test Without I.T.