• 7 Eye-Catching Email Subject Lines to Catapult Your Open Rates

      “OMG, that email subject line totally reached out and grabbed me!” Image source. Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read.

      Unbouncein EMail- 43 readers -
    • 6 Ways To Send Emails Your Customers Will Love

      Young love in the 21st century, amirite? Image via Shutterstock. Psst: This post was originally published in 2014, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read. Research shows there are over 205,000,000,000 emails sent each day.

      Unbouncein EMail- 39 readers -
  • Future-Proof Your Marketing with Call to Action Magazine

    A good marketer is like a doomsday prepper (bear with me here…) Instead of preparing for a global cataclysm, learning about water storage and building bunkers, they’re constantly on the lookout for ways they can proof their marketing for, or get ahead of, inevitable and dramatic changes to the marketing landscape. Frequent and mysterious algorithm changes. New ad platform features.

    Amanda Durepos/ Unbounce- 19 readers -
  • Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

    Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus. Your VP of Marketing has charged you with rolling a boulder uphill (continuously optimizing your AdWords campaigns even when you’ve reached your quarterly objectives). Image via Shutterstock. This becomes especially painful when you’re getting diminishing returns out of your optimization efforts.

    Unbouncein Paid Search- 19 readers -
  • 3 Ideas to Steal from Unbounce’s Hyper-Personalized Customer Marketing Campaign

    When’s the last time you felt special? Go ahead… close your eyes and visualize the last time your boss called you out in a group to recognize your excellent performance. Or the last time your grandmother mailed you a special batch of your favorite cookies. Now, imagine being able to replicate that feeling for your audience with a marketing campaign.

    Unbounce- 13 readers -
  • Join 14 Performance Marketing Experts for PPC Week, August 14-18

    You know that opening scene in Raiders of the Lost Ark? Just when Indy thinks he’s successfully Jones’d the Golden Idol, the ominous rumble of a booby trap sounds and he’s being chased through a tunnel by what I’d wager to be the world’s most famous celebrity boulder. I’d also wager that PPC marketers are somewhat familiar with this feeling.

    Unbouncein Affiliate- 16 readers -
  • The Cost Per Lead Calculator – Better Allocate Your PPC Spend

    The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search, display and social campaigns. Data-driven marketers who are able to effectively manage PPC campaigns to a target cost per conversion (a.k.a. cost per lead) will continue to see campaigns with a predictable, repeatable profit margin.

    Unbouncein Paid Search- 17 readers -
  • Call to Action Conference 2017 – Recap and Recordings

    It’s a wrap! Unbounce just hosted its 4th annual Call to Action Conference, with 1,200+ of the brightest marketers from brands like MEC, Adobe and Vimeo in attendance. On stage, our roster of marketing experts (Rand Fishkin, Mitch Joel, Mari Smith and Scott Stratten to name-drop a few) shared marketing predictions and loads of actionable advice.

    Amanda Durepos/ Unbounce- 29 readers -
  • We Want to Put You on a Plane to Call to Action Conference [CONTEST]

    Image via Shutterstock. If you’re an active social networker, you already know that travel photos and social media go together like… aerial shots of brunch and social media. So when we decided to throw a social media contest together for our upcoming Call to Action Conference, it seemed only fitting to make it travel themed.

    Unbouncein Social- 12 readers -
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