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A couple of weeks ago, I heard a barber say you’re only as good as your last haircut. In marketing, this couldn’t be more accurate — using last year’s tactics just won’t cut it. Surely, you’re staying up to date on the latest marketing trends with blog posts, AMAs and webinars. But sometimes, in order to level up, you need to step away from your desk and get a front-row seat to the action.
You’re being lowered into a pit of anacondas over four hours, and only a lift of 0.01% or more could stop it — best get optimizing! Image by Viktor Hanacek via picjumbo. As marketers, the clock always seems to be against us. So when it comes to conversion optimization, most of us simply don’t have enough hours in the day to plan and execute a proper strategy — even if we do ...
Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC] By Amy Wood on February 16th, 2016 in Pay Per Click Be the first to comment Here’s a doozy for you: In 2013 Procter & Gamble spent $5 billion on marketing. Must be nice, eh? Most businesses, though, have a much — how shall I say it — slimmer marketing budget.
Getting your customer to sing your praises is social proof at its best. (Image by Fairphone via flickr.) Does the following scenario sound familiar? You go the extra mile for your customer, recruit her to sing your praises, write a striking case study and send it off to your email list to do its magic. Then you do a little dance… and you wait. And wait… Crickets.
Image by Morrowlight via Shutterstock. The first year of becoming a parent is a rollercoaster of emotions, from terror to pure joy and everything in between. You can’t sleep, you don’t have time to eat and you go from laughing to crying in mere seconds. But in the end it’s all worth it, because like every proud parent, your podcast’s achievements become your own. Nope, that wasn’t a typo.
Image source. We all have that friend we go to when we need relationship advice. But it’s not always about heartache or that roommate who won’t do their dishes. Sometimes it’s your leads who are breaking your heart. You thought you made a great first impression, so why don’t they want a second date? When your lead gen opportunities are resulting in the marketing equivalent ...
Don’t go green with envy over the success of your competitors’ Adwords campaigns. Photo via Kaboompics. I know, that’s a pretty harsh headline. But it’s true. Some of your AdWords competitors are making more money than you. Whether you’re trying to generate leads, get new SaaS users or make ecommerce sales, there’s an AdWords competitor out there who’s able to spend more th ...
Forget all that noise from so-called content marketing experts who don’t back up their advice with data. Image source. What’s the first thing a company should do before getting into content marketing? While opinions may vary, I’d say that analyzing other successful content marketers and their approach is a good start.
If your brand voice and PPC ad copy don’t go together like peanut butter and jelly, your marketing dollars are going to waste. Image source. Branding and performance are typically seen as being on opposite ends of the marketing spectrum — the PPC specialists run their campaigns while the branding experts concern themselves with more high-level strategy.
Image source. We’ve all experienced that feeling of dread. You’ve got your pen to paper (or fingers to keyboard), but your mind is as blank as your Google doc. And your landing page copy isn’t going to write itself. Before you throw up your arms and abandon your work, listen to the latest episode of the Call to Action podcast.
“Who writes the best copy? I write the best copy.” Image via pixabay.com Do you know what the most common advice is for people trying to make new friends? Stop talking about yourself and ask about the other person. People love to talk about themselves, so by giving into the other person’s desire to do so, you come across as ultimately likeable.
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