Unbounce - Posts from February 2016

  • The 16 Best Digital Marketing Conferences of 2016

    A couple of weeks ago, I heard a barber say you’re only as good as your last haircut. In marketing, this couldn’t be more accurate — using last year’s tactics just won’t cut it. Surely, you’re staying up to date on the latest marketing trends with blog posts, AMAs and webinars. But sometimes, in order to level up, you need to step away from your desk and get a front-row seat to the action.

    Unbouncein Affiliate Paid Search EMail- 18 readers -
  • The 4-Hour Website Optimization Challenge: What Would the Experts Do?

    You’re being lowered into a pit of anacondas over four hours, and only a lift of 0.01% or more could stop it — best get optimizing! Image by Viktor Hanacek via picjumbo. As marketers, the clock always seems to be against us. So when it comes to conversion optimization, most of us simply don’t have enough hours in the day to plan and execute a proper strategy — even if we do ...

    Angus Lynch/ Unbounce- 47 readers -
  • Lessons Learned from Year 1 of the Call to Action Podcast [PODCAST]

    Image by Morrowlight via Shutterstock. The first year of becoming a parent is a rollercoaster of emotions, from terror to pure joy and everything in between. You can’t sleep, you don’t have time to eat and you go from laughing to crying in mere seconds. But in the end it’s all worth it, because like every proud parent, your podcast’s achievements become your own. Nope, that wasn’t a typo.

    Unbouncein Paid Search EMail Content- 19 readers -
  • Dear Abby: I Need (Marketing) Relationship Advice [PODCAST]

    Image source. We all have that friend we go to when we need relationship advice. But it’s not always about heartache or that roommate who won’t do their dishes. Sometimes it’s your leads who are breaking your heart. You thought you made a great first impression, so why don’t they want a second date? When your lead gen opportunities are resulting in the marketing equivalent ...

    Unbouncein Paid Search- 15 readers -
  • Why Your AdWords Competitors Are Making More Money Than You

    Don’t go green with envy over the success of your competitors’ Adwords campaigns. Photo via Kaboompics. I know, that’s a pretty harsh headline. But it’s true. Some of your AdWords competitors are making more money than you. Whether you’re trying to generate leads, get new SaaS users or make ecommerce sales, there’s an AdWords competitor out there who’s able to spend more th ...

    Johnathan Dane/ Unbouncein Paid Search- 21 readers -
  • Why Branding and PPC Go Together Like PB&J [PODCAST]

    If your brand voice and PPC ad copy don’t go together like peanut butter and jelly, your marketing dollars are going to waste. Image source. Branding and performance are typically seen as being on opposite ends of the marketing spectrum — the PPC specialists run their campaigns while the branding experts concern themselves with more high-level strategy.

    Unbouncein Paid Search- 14 readers -
  • Beating Copywriter’s Block [PODCAST]

    Image source. We’ve all experienced that feeling of dread. You’ve got your pen to paper (or fingers to keyboard), but your mind is as blank as your Google doc. And your landing page copy isn’t going to write itself. Before you throw up your arms and abandon your work, listen to the latest episode of the Call to Action podcast.

    Unbounce- 16 readers -
  • Is Egocentric Copy Alienating Your Prospects?

    “Who writes the best copy? I write the best copy.” Image via pixabay.com Do you know what the most common advice is for people trying to make new friends? Stop talking about yourself and ask about the other person. People love to talk about themselves, so by giving into the other person’s desire to do so, you come across as ultimately likeable.

    Unbounce- 11 readers -