• What Working at an Apple Store Taught Me About Good Event Marketing

    I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop exi ...

    Visual.ly- 6 readers -
  • The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

    Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business.

    Visual.ly- 7 readers -
  • Cocktails & Content [San Francisco]: What We Learned from Our Panelists

    On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital Nanneke Jansen – Senior Manager, Marketing Program ...

    Visual.lyin Content- 7 readers -
  • GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions

    We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. Our team will be there to showcase the ScribbleLive-powered solutions that enable the world’s largest brands and media publishers to create innovative content experiences.

    Visual.lyin Content- 8 readers -
  • Short-form & Long-form: Where They Fit in Your Content Strategy

    Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. Short-form content can be seen as shallow, and long-form as boring – but they don’t have to be.

    Visual.lyin Social Content- 11 readers -
  • ScribbleLive Spark: Learn More About Your Audiences With Polls

    TL;DR In ScribbleLive Engage, our real-time, interactive publishing product, you have the ability to integrate polls into all of our embeddable content experiences (which include live blogs, Q&As, social walls, content hubs, and timeline slideshows). In addition to driving engagement and increasing time spent on page, polls provide great utility in learning about your audien ...

    Visual.ly- 7 readers -
  • Come Talk Content + Have a Drink on Us [In San Francisco]

    This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time (the first event was in New York), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies.

    Visual.lyin Content- 8 readers -
  • The Content Marketer’s Guide to Beating Writer’s Block

    Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice. As content marketers, we don’t have the luxury of waiting around for the magic to happen; and we definitely cannot let writer’s block – the dreaded ailment/productivity-killer – stop us from meeting the never-ending deadlines that blog posts, whitepapers, new ...

    Visual.lyin Content- 7 readers -
  • Join us in San Francisco for Cocktails and Content on Sept. 29th

    The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. It’s not always easy to prep and plan content for the future, but we’ve gathered a panel of experienced marketers that know how to build robust and sustainable content engines.

    Visual.lyin Content- 7 readers -
  • Does Live Video Make Sense for Your Content Marketing Strategy?

    You can find a ton of stats about the rise of live video. They’re all impressive. We spend hours upon hours thumbing through Snapchat Stories every week, and Facebook Live is great at distracting hard-working, focused employees during business hours. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a ...

    Visual.lyin Social Content- 9 readers -
  • Your 6 Step Guide to Creating a Holiday Marketing Campaign

    It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet. The holiday season is just around the corner, and (if you haven’t already) it’s time to start thinking about what you and your marketing team will be doing to celebrate. T’is the season of giving, and the most effective holiday marketing campaigns are crafted in this generous spirit.

    Visual.lyin Social Paid Search EMail Content- 14 readers -
  • Visit ScribbleLive at Content Marketing World for a Free Strategy Consultation

    ScribbleLive is looking forward to this year’s Content Marketing World — the annual event that brings together the industry’s best and brightest to learn, network and have some fun. The four-day event will provide attendees with the know-how and materials to craft and execute robust content marketing strategies — and we’re excited to offer an invaluable resource this year.

    Visual.lyin Content- 14 readers -
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