• Visually + ScribbleLiveThe Future of Content Marketing

      As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. Visually has met these needs for the past four years by pairing brands with top creative talent, and giving them the tools they need to make content creation fast and affordable.

      Visual.lyin Content- 25 readers -
    • Renew, Refresh, Rebrand: The Content-Centric ScribbleLive

      ScribbleLive has been innovating since the company was founded in 2008. ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. This evolution was natural. Marketing and technology rapidly change as a result of innovation.

      Visual.ly- 19 readers -
    • The 7 Building Blocks of a Solid Content Marketing Plan

      Marketers are creating more content than ever. According to the Content Marketing Institute, 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

      Visual.lyin Social Content- 7 readers -
  • How Content & SEO Marketers Can Help Each Other Be Successful

    Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing, demand generation, as well as sales and customer success. Next up? SEO. The dynamic between content marketing and SEO is interesting.

    Visual.lyin SEO Content Google How To's- 14 readers -
  • The When, Where & How of Using GIFs in Content Marketing

    GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Slack channels. Emails. Social networks. Articles. Comment sections. There isn’t a digital content format or method of communication that hasn’t been taken over by GIFs. They’ve become one of the internet’s primary languages.

    Visual.lyin Social Content How To's- 12 readers -
  • How to Improve Your Content Marketing with Digital Branding

    Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary? Your digital brand is composed of your di ...

    Visual.lyin Content How To's- 17 readers -
  • How to Prevent a Live Q&A from Turning into a #BrandFail

    Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled. Hard. Here’s one example: And another: Responses like that are not exactly what a marketing or ...

    Visual.lyin How To's- 11 readers -
  • test video

    The leading content marketing platform: ScribbleLive gives marketers, publishers, and agencies everything they need to create effective content. Our software platform makes it possible to predict when content campaigns are going to be successful, simplifies collaboration, and helps unleash creativity. In an era when interru ...

    Visual.ly- 6 readers -
  • Why You Need Long-form Storytelling to Become a Thought Leader

    This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation.

    Visual.lyin Content- 18 readers -
  • Long-form Storytelling & Thought Leadership: A Content Marketing Success

    Long-form storytelling is having a moment right now. Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you.

    Visual.lyin Content- 15 readers -
  • Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?

    Content marketing plays an integral role in an organization’s overall strategy and success. As a result, content marketing is heavily relied on by many different departments for a multitude of requests and projects – but especially by the sales team. Content marketers, how many times have you fielded these questions from the sales team? Can we get a case study on XYZ compan ...

    Visual.ly -
  • Thought Leadership & Long-form Storytelling: A Content Marketing Success

    Long-form storytelling is having a moment right now. Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you.

    Visual.ly- 26 readers -
  • How to Align Content Marketing and Demand Generation Teams

    I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [read that blog post here]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline.

    Visual.lyin Content How To's- 17 readers -
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