• Renew, Refresh, Rebrand: The Content-Centric ScribbleLive

      ScribbleLive has been innovating since the company was founded in 2008. ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. This evolution was natural. Marketing and technology rapidly change as a result of innovation.

      Visual.ly- 22 readers -
    • Meet the New Engage (and introduce your audience to awesome content)

      Marketers and publishers are under more pressure than ever to create engaging, high-quality content that sets them apart from the competition. In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by CMI and MarketingProfs). However, only 38% of B2C companies and 30% of B2B companies say they are actually ef ...

      Visual.lyin Content- 22 readers -
    • ScribbleLive Acquires Linkdex, The Enterprise SEO Platform

      There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO Content marketing and SEO have never been more co-dep ...

      Visual.ly- 21 readers -
  • Why Every Marketer Needs to Care About Content Strategy

    It goes without saying that in this day of age, no successful marketing program can survive without content. And each year, the competition to grab the attention of consumers gets fiercer and fiercer. But it’s not about producing as much content as your budget can afford, even if that’s what your competitors are doing. Quality Over Quantity The world doesn’t need any more unawesome content.

    Visual.lyin Content- 18 readers -
  • Marketing to Traditionalists [Infographic]

    As marketers look at the American population, there are four living generations for them to address. This four-infographic series is designed to give a quick glimpse into what makes each of these generations tick. Traditionalists are the parents of Baby Boomers, grandparents of Generation X, and the great grandparents of Millennials.

    Visual.ly- 12 readers -
  • Why Every Marketer Needs to Care About Content Strategy

    It goes without saying that in this day of age, no successful marketing program can survive without content. And each year, the competition to grab the attention of consumers gets fiercer and fiercer. But it’s not about producing as much content as your budget can afford, even if that’s what your competitors are doing. Quality Over Quantity The world doesn’t need any more unawesome content.

    Visual.lyin Content- 23 readers -
  • Introducing the Content Marketing Maturity Map

    Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way. In our Content Marketing Maturity Map, we refer to these five levels of maturity as “landmarks” – and they’re all represented by familiar architectural icons: Stonehenge represents the initi ...

    Visual.lyin Content- 14 readers -
  • How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

    Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. It can feel like you’ve written all there is to write about a given topic or industry. When you’ve fallen into that dark place, try these four creativity kick-starters. 1. Monkey See, Monkey Do… But Better All content marketers and creators have a handful of brands or publicati ...

    Visual.lyin Content How To's- 11 readers -
  • How Content & SEO Marketers Can Help Each Other Be Successful

    Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing, demand generation, as well as sales and customer success. Next up? SEO. The dynamic between content marketing and SEO is interesting.

    Visual.lyin SEO Content Google How To's- 19 readers -
  • The When, Where & How of Using GIFs in Content Marketing

    GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Slack channels. Emails. Social networks. Articles. Comment sections. There isn’t a digital content format or method of communication that hasn’t been taken over by GIFs. They’ve become one of the internet’s primary languages.

    Visual.lyin Social Content How To's- 19 readers -
  • How to Improve Your Content Marketing with Digital Branding

    Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary? Your digital brand is composed of your di ...

    Visual.lyin Content How To's- 24 readers -
  • How to Prevent a Live Q&A from Turning into a #BrandFail

    Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled. Hard. Here’s one example: And another: Responses like that are not exactly what a marketing or ...

    Visual.lyin How To's- 14 readers -
  • test video

    The leading content marketing platform: ScribbleLive gives marketers, publishers, and agencies everything they need to create effective content. Our software platform makes it possible to predict when content campaigns are going to be successful, simplifies collaboration, and helps unleash creativity. In an era when interru ...

    Visual.ly- 6 readers -
  • Why You Need Long-form Storytelling to Become a Thought Leader

    This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation.

    Visual.lyin Content- 22 readers -
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