• Why You Need Long-form Storytelling to Become a Thought Leader

    This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation.

    Visual.lyin Content- 16 readers -
  • Long-form Storytelling & Thought Leadership: A Content Marketing Success

    Long-form storytelling is having a moment right now. Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you.

    Visual.lyin Content- 14 readers -
  • Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?

    Content marketing plays an integral role in an organization’s overall strategy and success. As a result, content marketing is heavily relied on by many different departments for a multitude of requests and projects – but especially by the sales team. Content marketers, how many times have you fielded these questions from the sales team? Can we get a case study on XYZ compan ...

    Visual.ly -
  • Thought Leadership & Long-form Storytelling: A Content Marketing Success

    Long-form storytelling is having a moment right now. Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you.

    Visual.ly- 24 readers -
  • How to Align Content Marketing and Demand Generation Teams

    I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [read that blog post here]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline.

    Visual.lyin Content How To's- 17 readers -
  • What Working at an Apple Store Taught Me About Good Event Marketing

    I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop exi ...

    Visual.ly- 7 readers -
  • The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

    Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business.

    Visual.ly- 9 readers -
  • Cocktails & Content [San Francisco]: What We Learned from Our Panelists

    On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital Nanneke Jansen – Senior Manager, Marketing Program ...

    Visual.lyin Content- 8 readers -
  • GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions

    We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. Our team will be there to showcase the ScribbleLive-powered solutions that enable the world’s largest brands and media publishers to create innovative content experiences.

    Visual.lyin Content- 12 readers -
  • Short-form & Long-form: Where They Fit in Your Content Strategy

    Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. Short-form content can be seen as shallow, and long-form as boring – but they don’t have to be.

    Visual.lyin Social Content- 11 readers -
  • ScribbleLive Spark: Learn More About Your Audiences With Polls

    TL;DR In ScribbleLive Engage, our real-time, interactive publishing product, you have the ability to integrate polls into all of our embeddable content experiences (which include live blogs, Q&As, social walls, content hubs, and timeline slideshows). In addition to driving engagement and increasing time spent on page, polls provide great utility in learning about your audien ...

    Visual.ly- 7 readers -
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