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At their best, white papers can propel a business to the next level – by gaining new customers, circulating cutting edge research, or simple self-promotion. At their worst, they are never read. Perhaps the best way to draw readers in is by employing visual storytelling tactics. The practice can boost a presentation’s power, an event’s influence, and of course, a white paper’s persuasiveness.
Infographics, data visualizations, and interactive visual projects are popular for a reason. They capture imaginations, command attention, and teach new things. Above all, however, they are simply fun to look at. If you’ve spent some time getting lost in all of the projects on Visually’s community page, you know what I mean.
6 in 10 social media updates are images. 3 in 10 updates are videos. Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content. Some points to consider as you plan visual content for social media: Don’t think mobile, be mobile.
Micro-content is now an essential part of any social media strategy. Brands have experimented with short-form content for some time now, but with a variety of social networks becoming dependent on this type of content, the appetite has never been greater. Take a gander at our marketer’s guide to micro-content ebook to learn more.
We often think of the U.S. as a melting pot—a place that’s home to people from a variety of backgrounds, cultures and ethnicities. But to really get an up-close look at the diversity that comprises this great land, there’s no better place to turn than its more than 35,000 cities and towns. From a visual perspective, logos are among the best reflections of that uniqueness.
Marketing your brand across the myriad of popular social networks is like having a houseful of pets. They’re all wonderful but each personality requires slightly different care and feeding. Let’s take a look at some best practices for sharing content and building your audience across today’s most popular social media channels.
When thinking about promoting an organization with online video, most people think about Businesses targeting consumers (the B2C approach), however, the amount of B2B marketing that’s going on today is completely bucking that trend (roughly 70% of B2B solutions market with video), and the way that content is being optimized is creating some interesting results.
You’ve seen the numbers and heard the news that online video can help propel your business to the next level, but that isn’t necessarily true in all cases. While it is true that technology has evolved to a point where animated videos can be produced on a desktop computer at home, don’t think that just ANYONE can do it well.
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers. Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness do ...
Creating great content isn’t worth much if you fail to reach the right audience. It’s one of the reasons a modern marketer has to be well versed in things like landing pages, conversions, AdWords, analytics, SEO, and basic web development practices. But there’s a deeper, more creative problem at play, too: it’s no longer possible to easily separate producing the content from ...
The importance and effectiveness of data visualization in parsing big data and relaying it in an informative, efficient and attention-grabbing way is hardly lost on publishers. Many of them have started producing custom visualizations on newsworthy topics — but only a few do it at a scale and quality level that puts them in the category of “World Class.” One of them is Bloomberg.
It is difficult to tell if many visualizations have been created correctly. Without looking up original sources and essentially re-creating the visualization yourself, it is often impossible to know if the visualization accurately shows data, or the relationships that were in the original data. This makes the trust relationship between visualizer and viewer extremely important, ...
Explainer videos, those seemingly cookie cutter shorts you see popping up all over the place, are definitely trending in online marketing. Unfortunately, while there are exceptions, most are an exercise in patience as their utterly transparent 3-act structure quickly causes your eyes to glaze over (the complete opposite of their intended effect).
The last few years have brought data visualization deeply into the world of design. It used to take highly technical designers or a team of developers and designers to create data visualizations that were both accurate and beautiful. Recently, several web-based data visualization tools have come out (thanks to D3.