• 5 test results that made us say ‘A-ha!’ in 2016

      Reading Time: 10 minutes ‘A-ha!’ moment (n.): An insight that leads to more substantial revenue lift and profitable growth for your company (e.g. the moment all Optimizers live for). At WiderFunnel, our mission is create profitable ‘A-ha!’ moments for our clients every day. Last year, I created a five-part ‘A-ha!’ moments series: Five mini blog posts focused on five of our fav ...

      WiderFunnel- 36 readers -
    • 9 digital marketing trends to stay on top of in 2017

      Reading Time: 8 minutes The experts weigh in on this year’s most important trends It’s January 24, and marketers are striding forward into 2017. This post is a collection of predictions from a few of our favorite digital marketing experts on the trends that you must pay attention to this year. From copy guru Joanna Wiebe, to Hubspot UX-pert Austin Knight, to Microsoft’s PPC pro ...

      WiderFunnelin Paid Search- 45 readers -
    • How to build a high-performance marketing team

      Reading Time: 9 minutes Build a marketing team that gets results Marketers always want to hear about results: 100% conversion rate lift, doubled revenue year over year, 89% increase in qualified leads, etc. It makes sense: Results are promising, they’re easy to sell, they encourage you to imagine yourself in that person’s shoes, and to imagine those results at your company.

      WiderFunnelin Affiliate- 28 readers -
  • Your frequently asked conversion optimization questions, answered!

    Reading Time: 28 minutes Got a question about conversion optimization? Chances are, you’re not alone! This Summer, WiderFunnel participated in several virtual events. And each one, from full-day summit to hour-long webinar, ended with a TON of great questions from all of you. So, here is a compilation of 29 of your top conversion optimization questions.

    WiderFunnel- 16 readers -
  • ‘Get past personas’, and other takeaways from CTA Conf 17

    Reading Time: 7 minutes Learnings from Call To Action Conference This week, I spent two jam-packed days at Unbounce’s fourth-ever Call To Action Conference. The one-track event featured some of today’s most influential digital marketing speakers like Mitch Joel, Kindra Hall, and Rand Fishkin. The WiderFunnel team and I having a ball at the CTA Conf afterparty.

    WiderFunnelin Affiliate- 24 readers -
  • How do ad agencies win a Cannes Lion award?

    Reading Time: 2 minutes As the Cannes Lions Festival is wrapping up this week, we’re seeing the annual breathless, self-congratulatory statements coming out of agencies with photos of their awards and sun-tanned creative teams sipping champagne. Thanks for the trip to the south of France, clients! We’d like to thank the little people who made this possible. They should feel proud.

    WiderFunnelin How To's- 18 readers -
  • [Case Study] Ecwid sees 21% lift in paid plan upgrades in one month

    Reading Time: 2 minutes What would you do with 21% more sales this month? I bet you’d walk into your next meeting with your boss with an extra spring in your step, right? Well, when you implement a strategic marketing optimization program, results like this are not only possible, they are probable.

    WiderFunnel- 12 readers -
  • Capturing supermarket magic and providing the ideal customer experience

    Reading Time: 6 minutes The customer-centric focus Over the past few years, one message has been gaining momentum within the marketing world: customer experience is king. “Customer experience” (CX) refers to your customer’s perception of her relationship with your brand—both conscious and subconscious—based on every interaction she has with your brand during her customer life cycle.

    WiderFunnelin Affiliate Paid Search- 14 readers -
  • How pilot pesting can dramatically improve your user research

    Reading Time: 6 minutes Today, we are talking about user research, a critical component of any design toolkit. Quality user research allows you to generate deep, meaningful user insights. It’s a key component of WiderFunnel’s Explore phase, where it provides a powerful source of ideas that can be used to generate great experiment hypothesis.

    WiderFunnelin How To's- 17 readers -
  • How to do server-side testing for SPA optimization

    Reading Time: 5 minutes Gettin’ technical. We talk a lot about marketing strategy on this blog. But today, we are getting technical. In this post, I team up with WiderFunnel front-end developer, Thomas Davis, to cover the basics of server-side testing from a web development perspective. The alternative to server-side testing is client-side testing, which has arguably been the ...

    WiderFunnelin How To's- 20 readers -
  • How to get evergreen results from your landing page optimization

    Reading Time: 7 minutes Landing page optimization is old news. Seriously. A quick google will show you that Unbounce, QuickSprout, Moz, Qualaroo, Hubspot, Wordstream, Optimizely, CrazyEgg, VWO (and countless others), have been writing tips and guides on how to optimize your landing pages for years. Not to mention the several posts we have already published on the WiderFunnel blog since 2008.

    WiderFunnelin Paid Search How To's- 14 readers -
  • Beyond A vs. B: How to get better results with better experiment design

    Reading Time: 7 minutes You’ve been pushing to do more testing at your organization. You’ve heard that your competitors at ______ are A/B testing, and that their customer experience is (dare I say it?) better than yours. You believe in marketing backed by science and data, and you have worked to get the executive team at your company on board with a tested strategy.

    WiderFunnel- 26 readers -
  • “The more tests, the better!” and other A/B testing myths, debunked

    Reading Time: 8 minutes Will the real A/B testing success metrics please stand up? It’s 2017, and most marketers understand the importance of A/B testing. The strategy of applying the scientific method to marketing to prove whether an idea will have a positive impact on your bottom-line is no longer novel.

    WiderFunnel- 26 readers -
  • Building a next-level optimization program with Heifer International

    Reading Time: 5 minutes A little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a conversion optimization partner. As luck would have it, one of Heifer’s partners pointed Harper in the direction of WiderFunnel. Harper did some research and decided to reach out…and so began a very exciting partnership.

    WiderFunnel- 19 readers -