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For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile campaigns. Every year since then we’ve gotten more and more mobile ad types and features, and this year is no different.
Text ads have appeared to the right of Google's search results since AdWords launched in 2000. No more. They're history. R.I.P. Google has confirmed a huge change to the way AdWords ads are displayed for desktop search results, and it is now rolling out for all of its users globally. Google is killing off right-side text ads completely – although Product Listing Ads and ads in ...
It’s never a slow week in SEM. Last week, the Wordstream office was enjoying a short work week, unseasonably pleasant Boston weather, and the birthday of our beloved Erin Sagin. And while we were all enjoying our peaceful weeks, Google decided to start rolling out the biggest change to the SERP we’ve seen in years by removing the PPC ads along the right side of the SERP.
In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs. In today’s post, we’ll be exploring everything you need to know about search volume: what it is, why it’s important, ...
Since WordStream’s humble beginnings, our goal has been to help you work faster, more easily, and more efficiently. And, of course, to help you find your marketing unicorns – those campaigns that produce exceptional click-through, conversion, and engagement rates – so you can go all in on them. Whether you're running paid search or social ads or both, we want to help you optim ...
Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email sent well into the trillions. It might still outperform younger, sexier options like Facebook and Twitter (to the tune of 40X). But those days are numbered if we keep receiving hundreds of emails daily (most of which is unsolicited graymail).
These days, creating a high-performing landing page isn’t rocket science. And that's particularly true with the advent and affordability of landing page builders, access to high-converting templates, and more articles on landing page optimization then you could read in a lifetime. It’s rare that you’ll come across a landing page that blatantly defies best practices, especiall ...
The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads. If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop! There’s no more time to waste. And in today’s post, I’ll prove how important it is for you to adopt ETA’s ASAP in five nifty graphs.
Nothing beats a great marketing conference. Whether you'll be speaking or attending, marketing conferences offer tons of amazing opportunities. If you want to learn tons of new things that will help grow your business in 2017, then you should plan to attend a marketing conference. Plus, you can meet or reconnect with lots of super smart people at conferences – people who can ...
If you want to grow your business online, what is the one thing you need the most? Traffic. And for most businesses, the fastest way to get more traffic is through advertising. Digital advertising is a game of inches. Small changes in your ad response rates can trigger massive improvements in your profitability.
You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion. And yet at the moment of truth, when it’s time to click or buy or join or submit…they bounce. Your call-to-action button copy should be reinforcing whatever it is someone is about to receive. It should be an afterthought, ideally.
Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. As you stormed through the hallways you noticed that all of your closest friends and older idols started sporting UGG boots.
It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far. You know... When it comes to making SEO predictions, a lot of experts take the safe route. We all know mobile SEO is going to be increasingly important.
For years, local advertisers have relied on a well-structured Google My Business account to manage how their businesses appear on the SERP, both for their organic listings and their paid ads. A complete Google My Business Listing could help you dominate the local organic SERP, highlighting information about your business, address, phone number, hours, reviews, pictures, and (qu ...
As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you create your social media plan for 2017! Social Media Demographic Statistics 1. 75% of male internet users are on Facebook as well as 83% of female internet users. 2. 32% of teenagers consider Instagram to be the most important social network. 3.
A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages are underwhelming and underoptimized, you’re paying for prospects to click on ads and, outside of a captivated minority, head back to the SERP unimpressed.
Did you just decide to hunt down the best burger in Boston? Curious about craft cocktails in Charleston? Do you just want to know if the ominous stormclouds overhead will open up any time soon? Google’s got you covered (just not in the way you might think). Many of the questions you may have typed into a search engine can now be answered on Twitter: as long as your inquiry ca ...
It's the end of the year as we know it, and we're feeling fine. Why? Because this year we read – and fell in love with – some truly amazing articles about all things PPC. In fact, what you're about to read are my picks for the 21 best PPC marketing articles that were published around the web in 2016. These articles are the unicorns that managed to stand out from a sea of donkey articles.
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