• 7 Ways Email Signatures Can Drive Signups, Follows, and Conversions

    When you think of email marketing, what comes to mind? Monthly customer newsletters, daily blog RSS feeds, curated drip campaigns… One thing you probably didn’t think of is employee email signatures. Image via Email Signature Rescue Your employees engage with customers, vendors, friends, and family via email.

    WordStream- 11 readers -
  • Using Your Proposal as a Sales Tool: 5 Tips for Agencies

    In boxing gyms, you’ll hear all sorts of expressions: “He’s walking on his heels.” “Hits like a mule.” “Cut the ring.” “Hands up.” “Stay off the ropes.” After a sparring session, you might hear this: “Don’t get greedy.” This last one also applies to your marketing agency. Most agencies we speak with struggle to find new clients. Put another way, they struggle with sales.

    WordStreamin Paid Search- 9 readers -
  • 8 Ways to Make the Most of Your AdWords Keywords

    You’ve done extensive keyword research, and you know what keywords are valuable to your business or client – right? (If you’re not quite there yet, consider checking out WordStream’s recent article, How to Identify Your Most Valuable Keywords.) But once you’ve identified the right keywords for your AdWords campaigns, how do you make the most of them? Whether you’re a PPC manag ...

    WordStreamin Paid Search- 14 readers -
    Earlier about the same topic:
  • 14 Fun & Festive Holiday Marketing Ideas for 2017

    With pumpkin spice lattes back in season, it is hard not to have the holidays on our minds. Halloween is creeping up on us, and we’re about to be in full-out holiday season. What could be more exciting! While it might seem early to plan for winter, it isn’t! The earlier the better. After all, Mariah Carey already has her Christmas tree up… While not all of us love baking rei ...

    Margot Da Cunha/ WordStreamin Social EMail- 11 readers -
  • How to Create the Ultimate Facebook Business Page

    Facebook business pages are a place where you can develop the relationship between your brand and the world at large. Whether you’re responding to customer feedback, nurturing prospects, sharing content, or simply informing some subset of Facebook’s 2 billion users what time your widget shop closes on Tuesday evenings, Pages are one of the most important online properties that ...

    WordStreamin Social How To's- 6 readers -
  • 6 SEO Tests You Need to Try

    Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what you should do. Step 1, Step 2, Step 3.” The deck is also stacked against most of us.

    Brad Smith/ WordStreamin Paid Search SEO- 6 readers -
  • The Beginner’s Guide to Duplicate Content

    One of the most frequent challenges I come across as a digital marketer are clients who can’t seem to get a good grasp of what duplicate content really is, how to avoid it, and why it matters to them. In this article, I’m going to dispel a few myths about duplicate content and SEO that are still lingering in a post-Panda world, as well as giving a few tips as to how to keep on ...

    WordStreamin SEO Content- 11 readers -
  • Breaking: Major Changes to How Google Spends Your Budget

    Outside of overhauling the UI, not much had changed in AdWords this year…until yesterday. Google made a hush-hush announcement (there’s still nothing on the Inside AdWords blog) in which they revealed a major shift in how they choose to allocate your daily ad spend. Per Google: “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to ...

    WordStreamin Google How To's- 18 readers -
  • 10 of the Most Innovative Chatbots on the Web

    If you’ve ever used a customer support livechat service, you’ve probably experienced that vague, sneaking suspicion that the “person” you’re chatting with might actually be a robot. Like the endearingly stiff robots we’ve seen in countless movies – tragic, pitiful machines tortured by their painfully restricted emotional range, futilely hoping to attain a greater degree of hum ...

    Dan Shewan/ WordStream- 12 readers -
  • How to Identify Your Most Valuable Keywords (& Find More)

    Quality Score is the straw that stirs your paid search drink. At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked prospects are about your landing page, and the rate at which viewers click your ads. If all three factors are trending in the right direction you’re rewarded with lower CPCs and paid search success.

    WordStream- 11 readers -
  • New Facebook Features in WordStream Advisor Have Landed!

    First, allow me to properly introduce myself. I’m Heather, head of product marketing here at WordStream. This is my first post for this illustrious blog, but I look forward to bringing you many product updates and more in the future! Our customers trust us to provide the tools they need to run the most effective online ad campaigns within their budgets and workweeks.

    WordStream- 9 readers -
  • How to Win New PPC Accounts: 5 Approaches for Agencies

    A few years back, I took an evening class to study up on fundraising for non-profits I support. The classes were at the end of the day … the time when you’re really tired and only thinking about going to bed. One night the instructor, contrasting non-profits and their for-profit counterparts, made a comment that I never forgot.

    WordStreamin Paid Search How To's- 13 readers -
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