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For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile campaigns. Every year since then we’ve gotten more and more mobile ad types and features, and this year is no different.
If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective. While paid search marketing is mostly accomplished by targeting specific keywords tha ...
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. I still can't believe that Google will soon actually increase its ad text limits by 2x! So what exactly is changing? Here are 10 things advertisers need to know about Expanded Text Ads. 1.
Instagram has become the go-to place for visual content marketing. It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with their friends, fans and followers every single day. Between Instagram Stories, Instagram Live, Carousels and more, the visual media platform is constantly introducing new ways for users to ex ...
Not all shoppers or would-be shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path? Implementing different bids for different user intents can help you get the most out of your paid shopping campaigns.
Viewing on mobile? Check out our new tools here! If you’re new to paid search advertising, or just onboarding new clients with your agency, figuring out how to measure success can be challenging. We all want to create ads that have high CTRs and chart-breaking conversion rates, but a good metric in one industry isn’t necessarily good in another—in fact, it can be difficult to ...
SMX is a must-attend conference series for any search professional, and a staple of any SMX show is a highly anticipated keynote by a top Googler. Well, Tuesday morning at SMX West in San Jose was no exception. Google’s own Jason Douglas took center stage to kickoff SMX and reveal how the search giant plans to change the search experience – both on and off the SERP – in 2017.
It’s not unusual to have things get a little…confusing on St. Patrick’s Day. Maybe your speech falls apart, your words fall out of order, and some of what you say might get misinterpreted. Well, Google announced changes late Friday afternoon to how they define keyword match types, and PPC advertisers can now expect this kind of behavior every day from their exact match keywords.
In a way, AdWords is a lot like college. You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If you study and learn and adapt and grow, you come out the other end successful – in college, this means a degree; in AdWords, it means obliteratin ...
Note: This post and the accompanying infographic were originally published by our friends at Hatchbuck. They are republished here with permission. Keeping all of your marketing ducks in a row is no easy feat for a small business owner. You most likely run a tight ship and don’t have the personnel or budget resources to shell out for countless expensive marketing tools.
You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs. Results all come down to your ad text at that point. That simple string of characters acts as a catalyst, leaping off the page and into a viewer’s brain to motivate, inspire, scare, or forcibly push them t ...
Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival). Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your content is getting lost in the noise. But wait. Every marketing expert ever agrees that the secret to content marketing success is creating quality content.
Every year, as we spend more time on our devices and on the go, our search intent increasingly becomes more local. Google knows this all too well and it continues to give advertisers new tools to target local users, ad extensions to show location and affiliate locations, and ways to measure in-store visits spurred from our actions on the SERP.
“The destiny of Google's search engine is to become that Star Trek computer, and that's what we are building.” This was what Amit Singhal, the head of Google’s search rankings team, famously said about the future of Google’s search technology during a conversation with Guy Kawasaki at SXSW Interactive in 2013.
We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching on Google. Via Statista But as large as the search giant is, it’s not a monopoly on the media your customers consume! Google’s most obvious compe ...
Twitter is still the easiest social network to use to find and converse with just about anybody - celebrities, experts, prospective clients and employees alike. All you need is the right set of ideas and tools. Here are five workable hacks for prospecting using Twitter. 1. Build a Twitter search funnel that automatically qualify prospects Twitter is a pool of expressed opini ...
There’s none better than David Ogilvy. He literally wrote the book that defined an entire profession, and it’s as relevant today as it was thirty years ago when first published. Not bad for a guy who first entered the business at the tender age of 38! Ogilvy practiced his craft in the Golden Age decades ago. Yet his principles still apply. His sales tips still work.
As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy stats to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit. Video Marketing Volume Statistics 82% of Twitter users watch video content on Twitter YouTube has over a billion users, almost one-third of total internet users.
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