• How to Cultivate Brand Advocacy with Paid Social

    As a driver of sales, leads, and conversions, we know that paid social works. However, direct selling isn’t necessarily the most important – or attainable – benefit of paid social as an advertising channel. Because social media is the number-one daily activity for American adults, you might be better off thinking about paid social as a springboard for growing relationships be ...

    WordStreamin Social How To's- 11 readers -
  • 6 Easy Tips for More Profitable YouTube Advertising

    Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! This might not even surprise you, as YouTube is the leading service that made it possible to easily put videos online in 2005. Flash forward to 2017 and if your marketing strategy does not have a video component tied to it, your visib ...

    Margot Da Cunha/ WordStreamin Social Paid Search- 9 readers -
  • Features vs. Benefits: What’s the Difference & Why It Matters

    Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you made promoting your brand-new product or service. Read over some of the blog posts you published. How much of this promotional content focused on what your product does? When it comes to marketing, there are two primary approaches you can take.

    Dan Shewan/ WordStreamin Paid Search- 10 readers -
  • 17 Hair-Raising Salon Marketing Ideas

    If you’re anything like me, it takes a lot of time, effort, and risk to find a new salon to trust with my hair. If you’re anything like my lovely colleague, Allen, you’d rather shave your own head than spend your time trying to find the perfect salon. I have such a hard time finding a good hairdresser that I often travel back to Philadelphia to get my hair cut (yes, 6.5 hours for a haircut.

    WordStream- 14 readers -
  • 4 Super-Effective Content Syndication Strategies for Bloggers

    Syndicated content sometimes gets a really bad rap in our industry. Well, I've got a confession to make. You should, too – and here's why. What Is Content Syndication? First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience.

    Larry Kim/ WordStreamin Content- 15 readers -
  • 5 Luxury Marketing Strategies to Increase Conversions (At The Right Price)

    There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic Hamsters break dance in front of Kia Souls instead of Range Rovers. Advertising for luxury brands tends to focus on, well, luxury. The happiness they inspire. The quality.

    WordStreamin Paid Search- 11 readers -
  • How to Tell If Your PPC Service Provider Is a Huge Rip-off

    If you’re a small business that needs help with your paid media, there are many, many companies out there that are ready to help. Some are agencies, some are software providers, and others are bundled solutions that may address a wide range of your marketing/advertising needs. In this sea of partners, there are a few questionable business practices that I want you to be on the look-out for.

    Larry Kim/ WordStreamin Paid Search How To's- 19 readers -
  • 7 Power Words & Phrases to Test in Your Facebook Ads

    Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook. Here are seven attention-grabbing power phrases to test in your Facebook ads (along with specific examples from Jon Morrow). 1.

    Brad Smith/ WordStreamin Social- 10 readers -
  • How to Use Answer The Public to Earn Featured Snippets

    Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for. What he delivered, in my opinion, was the starting pistol for what has become the featured snippet gold rush.

    WordStreamin How To's- 13 readers -
  • Attention Search Marketers: ALL Keywords Are Branded Keywords!

    Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms. After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates of 40, 50 or 60 percent) and Quality Scores (9 or 1 ...

    Larry Kim/ WordStreamin Paid Search SEO- 11 readers -
  • NEW: Tailor Ads by Device or Audience with AdWords IF Functions

    Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out innovation in the form of IF functions. “Hold your horses, Allen: what’s an ‘IF’ function?” Frankly, an ad customizer on steroids. According to Google, “IF functions allow you to insert a specific message in your text ads when a condition is m ...

    WordStreamin Paid Search- 12 readers -
  • 5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

    Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017. That’s in part because it offers brands the potential to deliver precisely what consumers want, as well as the potential for enhanced customer loyalty. But personalization has evolved far beyond simply addressing customers by their names.

    WordStreamin Social EMail- 27 readers -
  • 6 Ways to Lower Your CPC with Landing Page Optimization

    If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right. You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.

    WordStreamin Paid Search SEO- 13 readers -
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