• The 15 Best Instagram Marketing Campaigns of 2017

    Instagram has become the go-to place for visual content marketing. It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with their friends, fans and followers every single day. Between Instagram Stories, Instagram Live, Carousels and more, the visual media platform is constantly introducing new ways for users to ex ...

    WordStreamin Social- 14 readers -
  • How to Optimize Shopping Campaigns for Every Level of Intent

    Not all shoppers or would-be shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path? Implementing different bids for different user intents can help you get the most out of your paid shopping campaigns.

    WordStreamin How To's- 14 readers -
  • New Free Tools: Check Your AdWords Metrics Against Benchmarks!

    Viewing on mobile? Check out our new tools here! If you’re new to paid search advertising, or just onboarding new clients with your agency, figuring out how to measure success can be challenging. We all want to create ads that have high CTRs and chart-breaking conversion rates, but a good metric in one industry isn’t necessarily good in another—in fact, it can be difficult to ...

    WordStreamin Affiliate Paid Search- 10 readers -
  • How to Use Google AdWords [Infographic]

    In a way, AdWords is a lot like college. You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If you study and learn and adapt and grow, you come out the other end successful – in college, this means a degree; in AdWords, it means obliteratin ...

    WordStreamin Paid Search Google How To's- 12 readers -
  • 64 Affordable Small Business Marketing Tools

    Note: This post and the accompanying infographic were originally published by our friends at Hatchbuck. They are republished here with permission. Keeping all of your marketing ducks in a row is no easy feat for a small business owner. You most likely run a tight ship and don’t have the personnel or budget resources to shell out for countless expensive marketing tools.

    WordStreamin Social Paid Search EMail- 16 readers -
  • 10 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)

    You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs. Results all come down to your ad text at that point. That simple string of characters acts as a catalyst, leaping off the page and into a viewer’s brain to motivate, inspire, scare, or forcibly push them t ...

    Brad Smith/ WordStreamin Paid Search- 11 readers -
  • 7 Traits That REALLY Define High-Quality Content

    Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival). Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your content is getting lost in the noise. But wait. Every marketing expert ever agrees that the secret to content marketing success is creating quality content.

    Larry Kim/ WordStreamin Paid Search Content- 14 readers -
  • 5 Nifty Hacks to Attract Prospects to Your Twitter Page

    Twitter is still the easiest social network to use to find and converse with just about anybody - celebrities, experts, prospective clients and employees alike. All you need is the right set of ideas and tools. Here are five workable hacks for prospecting using Twitter. 1. Build a Twitter search funnel that automatically qualify prospects Twitter is a pool of expressed opini ...

    WordStreamin Social- 12 readers -
  • 37 Staggering Video Marketing Statistics for 2017

    As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy stats to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit. Video Marketing Volume Statistics 82% of Twitter users watch video content on Twitter YouTube has over a billion users, almost one-third of total internet users.

    WordStream- 10 readers -
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