• How to Calculate the ROI of Offline Transactions

    In a way, e-commerce sites have it easier than offline companies who need to get a sales person involved in each deal. When it comes to measuring your AdWords ROI, it’s waaaay easier to measure performance when you have an e-commerce transaction with a specific value at the end of the chain. An online store can easily set up e-commerce tracking through Google Analytics to see ...

    WordStream- 6 readers -
  • 10 Reasons Your Site Is Preventing Conversions Right Now

    There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimization, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there. Getting traffic isn’t the end-all to digital marketing, though.

    WordStream- 8 readers -
  • NEW AdWords Message Extensions Enable High-CTR Click-to-Message Ads [Data]

    For the past few years, Google has been driving home their mobile-first mantra as more and more people increasingly rely on and search from their smartphones. In 2016, they’ve put their words into action. This year, Google redesigned the cluttered desktop SERP to look more like the mobile in-line SERP, gave advertisers back more control of their mobile and tablet bid adjustment ...

    Mark Irvine/ WordStreamin Paid Search- 7 readers -
  • 4 Big Local Marketing Trends - Plus 8 Ways to Adapt

    Optimizing Your Local Campaigns for a “Post-Digital” Marketing World What is a post-digital world? No, it is not a world in which the machines have revolted and we have been sent back to the Stone Age. The post digital world is our world now, one in which digital marketing is subsumed by marketing as a whole.

    WordStreamin Paid Search Mobile- 5 readers -
  • 3 Simple PPC Formulas Proven to Lower Your Costs

    When I was growing up and deciding what I wanted to study when I went to college, my mother always told me to study math. I remember her telling me that no matter what industry I went into, I’d always be able to find a job because everyone hates math and would hire someone else to do it for them. It was hard for me to believe at age 16 – in high school, being good at math cert ...

    Mark Irvine/ WordStreamin Affiliate Paid Search- 6 readers -
  • 11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]

    It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links. However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings.

    Larry Kim/ WordStreamin SEO- 9 readers -
  • Top 5 Mobile Tests to Try This Month

    When it comes to mobile A/B testing, many marketers make the common mistake of treating their mobile visitors the way they treat their desktop ones. Designing and building their landing pages with desktop in mind, they use out-of-the-box, template-based responsive design to condense that experience to a mobile one which does not address the unique behavior and needs of mobile web visitors.

    WordStream- 10 readers -
  • 6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal

    Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren't a big name yet? What if you're just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future? ...

    Larry Kim/ WordStream- 9 readers -
  • How to Maximize Your AdWords ROI

    “Increase conversions, reduce spend.” - Every AdWords user. Ever. In an ideal world, spending less to make more would be a cinch. There would be chocolate fountains on every street corner. Student loan debt would vanish. Alas. In reality, reconciling the twin desires of growing your customer base while spending less on advertising is no small feat.

    WordStreamin Paid Search How To's- 9 readers -
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