• Top 10: Best Video Editing Software for Beginners

    If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is pro ...

    WordStream- 8 readers -
  • Introducing New & Improved Success Reports for Cross-Platform Campaign Analysis

    Over and over again, we’ve heard from our clients, both advertisers and agencies, that reporting is a pain. When we run informal polls before webinars, reporting is usually named as one of the top two time sucks for marketers. To make matters worse, it’s particularly difficult and time-consuming to get a clear picture of performance across multiple ad platforms, where native r ...

    WordStream- 12 readers -
  • 7 Hard Truths About SEO in 2018

    Are you aiming to make a seismic impact on your organic visibility in 2018? Google and the wider industry have dropped many hints as to what will have the biggest impact in 2018. With all the noise, it can be difficult to see where to put your focus. With that in mind, here’s our take on the six most important truths you need to accept along with the biggest SEO mistakes you ...

    WordStream- 10 readers -
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  • Every Important Google Algorithm Update Since 2003

    To the everyday user, Google’s search engine might seem pretty unremarkable. Type in “corgi,” and you’re going to get a bunch of corgi-related results. You’ll see a page called, “10 Facts about Corgis You Paw-bibly Didn’t Know.” You’ll see a Knowledge Panel featuring the life span and temperament of the Pembroke Welsh Corgi. You’ll get a dropdown suggestion for the query, “corgi butt.

    WordStreamin SEO Google- 15 readers -
  • Social Media for Nonprofits: 6 Ways to Make a Difference

    These days, social media feels less like an idle distraction and more like an endurance blood sport. Between the constant barrage of outrage and headlines that would put The Onion to shame, engaging with other users on social media has never felt this difficult or punishing. There is, however, some good news.

    Dan Shewan/ WordStreamin Social- 14 readers -
  • How to Make (Real, Mobile) Call-Only Ads on Bing

    For many local businesses (particularly those using PPC to drive leads instead of online sales) a phone call can be more valuable than an on-site conversion. While having a prospect complete a form fill on a landing page certainly doesn’t hurt, it simply cannot compare to the immediacy of them picking up a phone and speaking to a potential problem solver instantly.

    WordStreamin Paid Search How To's- 19 readers -
  • 9 Quality Sources for Beautiful Landing Page Templates

    Do you wake up from nightmares about ugly landing pages tied to your brand? Or perhaps, even worse: no landing pages at all! How in the world will you manage to grow your business without a place to generate new leads or convert existing ones? Landing pages can be a marketer’s worst nightmare, especially if you are strapped on design resources and budget.

    Margot Da Cunha/ WordStream- 15 readers -
  • Facebook Stats, New AdWords Features & More Top Stories from November

    As millions of businesses try to capitalize on the Black Friday sales and prepare for the looming year-end madness of the holidays, November is always a busy month – and the WordStream blog was no exception this year. This month, plenty of stories struck a chord with our readers. From competitive keyword research and imaginative ways to make the most of ad extensions, there w ...

    Dan Shewan/ WordStreamin Social Paid Search- 9 readers -
  • Google Releases Life Events Targeting to Everyone!

    Keywords don’t buy your product – people do! It’s no wonder that Google is investing more into allowing advertisers to target audiences instead of keywords – whether that’s with remarketing, RLSA, similar audiences, demographic details, or even their newly improved customer match. Earlier this year, Google perked heads when they first announced that they would allow us to tar ...

    Mark Irvine/ WordStreamin Paid Search Google- 9 readers -
  • Google Customer Match Expands to Include Targeting by Phone Number & Address

    When Google first introduced Customer Match in 2015, it allowed search advertisers to create and target custom audiences based on a list of user email addresses in their Search, Gmail, and YouTube campaigns within AdWords. As advertisers discovered powerful best practices for using Customer Match, it became a sensation and Customer Match was expanded to Shopping Campaigns in 2016.

    Mark Irvine/ WordStream- 7 readers -
  • 10 Must-Know Holiday Marketing Stats

    The ho-ho-holidays are upon us, and there is no escaping the madness of shoppers, decorations, lights, food, and holiday madness for the remainder of 2017. You might be rolling your eyes at the fact that you started hearing Christmas tunes blast through your radio as early as October; not to mention that every store in the mall has been decorated in red, green, silver, and gold ...

    Margot Da Cunha/ WordStream- 10 readers -
  • Learn AdWords in Under an Hour with WordStream & Skillshare

    Learning paid search is hard – and it’s harder on your own! So many paid search marketers are self-taught, and it can take months to fully understand the fundamentals, create keywords, write ads, and launch your first campaigns – and then even longer to fix some mistakes you learn too late! But not all advertisers have the time to learn paid search, and even fewer have the budget to make mistake.

    Mark Irvine/ WordStreamin Paid Search EMail- 15 readers -
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