• WordStream Makes Its First Acquisition!

      The pace of growth here at WordStream over the past several years has been phenomenal to experience. We’ve been named to the Inc. 5000 list of America’s fastest-growing private companies four years in a row, and in December we moved into an amazing new office space with more capacity to support our growth plans.

      WordStreamin Social Paid Search Display- 35 readers -
    • The 25 Most Expensive Keywords in AdWords – 2017 Edition!

      Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of $100 per click. But was it true? I had a little idea: What if we used data from our Free Keyword Tool to determine which keywords ...

      Elisa Gabbert/ WordStreamin Paid Search- 26 readers -
    • 5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

      Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017. That’s in part because it offers brands the potential to deliver precisely what consumers want, as well as the potential for enhanced customer loyalty. But personalization has evolved far beyond simply addressing customers by their names.

      WordStreamin Social EMail- 41 readers -
  • 24 Instagram Marketing Tools for More Followers, Likes & Sales

    As Instagram marketing becomes less of a choice and more of a necessity for your business, it can be frustrating to have yet another social media account to post content to and promote – especially because Instagram is in a league of its own with its focus on image-based content, less room for text, and a limited ability to link to your website.

    WordStream- 2 readers -
  • The Indispensable Welcome Email and How to Get It Right

    I recently came across a retail brand and fell in love with the quirky products they were offering. Being a savvy shopper (and email marketer), I signed up for their mailing list…and there it came—a welcome email telling me about the brand, what I can expect in their future emails, and, of course, a welcome discount! Perfect! The welcome email is the first email from a busines ...

    WordStreamin EMail- 11 readers -
  • 9 Mind-Bending Ways to Use Psychographics in Your Marketing

    To the uninitiated, the field of psychographics may sound a little like a debunked “scientific” principle such as phrenology, but actually, it’s one of the most exciting developments in psychological analysis that marketers can leverage in their campaigns. But what is psychographics? Why should you care? How can you use it? These are all questions we’ll be answering in this post.

    Dan Shewan/ WordStreamin EMail- 11 readers -
  • This Is Why You Should Be Testing Your Headlines

    It's all about that click. This is true whether you're writing headlines for PPC ads or content that's meant to earn organic search traffic, links, and social media shares. You can't honestly call your content "high quality" if it isn't getting read. And if your headline is boring, people won't click. They'll ignore you. That means lots of bad things for your business and brand.

    Danny Goodwin/ WordStream- 10 readers -
  • These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof

    It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first announced, advertisers were eager to begin testing the new expanded ad format, but many were hesitant to let go of their tried and true ads. Now that standard text ads can no longer be created in either AdWords or Bing, it’s time to loo ...

    Mark Irvine/ WordStreamin Paid Search- 22 readers -
  • Positive vs. Negative Ads: Which Works Better?

    I am not particularly excitable, and I am by no means sentimental. I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials depicting the unbreakable bond between man and Clydesdale do not incite even a single tear… It would appear I am in the minority.

    WordStream- 12 readers -
  • 6 Landing Page Test Ideas You Need to Try

    More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago. Via Sandglaz Choice invariably leads to more choice, decisions to indecision. Overthinking leads to worse productivity, less creativity, and exhausted willpower. And when it comes to ad campaigns and landing pages, an exhausted customer is the last thing you want.

    Brad Smith/ WordStream- 20 readers -
  • Email Marketing vs. Social Media Ads for Sales & Promotions

    When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and money in platforms that will make the greatest impact. Many companies rely on email marketing for promotions, while others swear by social media ads.

    WordStreamin Social EMail- 13 readers -
  • 33 CRO & Landing Page Optimization Stats to Fuel Your Strategy

    Let’s talk optimization. Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get those target metrics lifted just a little bit more – figuring out the best subject line for a great open rate, the best CTA and creative pairing to get a click through, trying to shave a second off your websit ...

    WordStream- 17 readers -
  • The Ridiculously Awesome Guide to Facebook Live

    I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. I was so impressed by the fact that Carson and his guests were able to appear so calm, cool, and collected ...

    Margot Da Cunha/ WordStreamin Social EMail- 14 readers -
  • 10 Companies Using Machine Learning in Cool Ways

    If science-fiction movies have taught us anything, it’s that the future is a bleak and terrifying dystopia ruled by murderous sentient robots. Fortunately, only one of these things is true – but that could soon change, as the doomsayers are so fond of telling us. Image via Abdul Rahid Artificial intelligence and machine learning are among the most significant technological ...

    Dan Shewan/ WordStream- 27 readers -
  • All of Google’s Recent Changes to the Mobile SERP

    For years Google has been making it clear that mobile-first is the way forward. The whole idea behind the mobile-first ethos is that traffic is moving to mobile devices from desktop, so websites should be built for mobile first, not as an afterthought. However, as Rand Fishkin has pointed out multiple times, “mobile didn’t kill desktop, it just killed all our free time.

    Elisa Gabbert/ WordStreamin Paid Search SEO- 13 readers -
IMGlance Facts
  1. listed
  2. #29 in our ranking
  3. 914 posts, read by 18,248 readers
  4. 20 readers per post
  5. 23 Posts per month
Facts last updated: (2017-08-21 16:07:25 UTC). Update Frequency for posts: 15 minutes. Posts last updated: .
Get the top posts daily into your mailbox!