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The pace of growth here at WordStream over the past several years has been phenomenal to experience. We’ve been named to the Inc. 5000 list of America’s fastest-growing private companies four years in a row, and in December we moved into an amazing new office space with more capacity to support our growth plans.
Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of $100 per click. But was it true? I had a little idea: What if we used data from our Free Keyword Tool to determine which keywords ...
Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017. That’s in part because it offers brands the potential to deliver precisely what consumers want, as well as the potential for enhanced customer loyalty. But personalization has evolved far beyond simply addressing customers by their names.
Ever since I’ve been at WordStream (2 years, 3 months, and 2 weeks – if you’re counting), our Free Keyword Tool has been a donkey in a sea of unicorns. Though it’s been popular since we introduced it in 2011, updates for the tool haven’t kept pace with changes in the paid search industry or with the features we’ve introduced to our AdWords Performance Grader.
With fun golf outings, a winning softball team, an Xbox in the office, and an endless supply of cold brew, WordStream employees once again named WordStream as a best place to work in Boston! Our WordStream Team at the awards ceremony! While WordStream has its formal perks—great benefits, an unlimited vacation policy, great social outings, and opportunities to volunteer—employees have so many .
At WordStream, we’ve taken a trial-and-error approach to social media. After I took over our accounts about a year ago, we’ve been implementing new strategies, trying out different approaches, and combing through data to see what our audience really likes to engage with. First, let me tell you: it’s been hard. We post and tweet a LOT.
Regardless of what people say, building up your link profile is a necessary part of your B2B marketing strategy. For most businesses, however, the process of establishing a backlink strategy and then going out and actually getting backlinks can be incredibly daunting. There is a TON of value in building up your link profile. We attribute a lot of our organic growth to our backlink strategy.
“It is a truth universally acknowledged that lead acquisition in the insurance industry is hella pricey.” – Old Proverb. In fact, it’s not just expensive: the frustrations associated with running an AdWords account in the insurance industry — whether it’s your own account or you’re an agency running an account for a client in the insurance industry — are very real.
We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does the incendiary become scandalous? When does gender targeting become sexist? ...
If you’ve ever been stuck in torrential rain waiting for a delayed train after a long day at the office, the chances are pretty decent that you’ve fantasized about working remotely at least once or twice. Telecommuting – one of the fancier terms for working remotely – seems to be the perfect arrangement for workers in dozens of industries. And, for the most part, it is.
When you’re in the business of fixing pipes, installing HVAC systems, or baking cupcakes, keeping your marketing in tip-top shape can be burdensome. Imagine if your business involves marketing for yourself AND businesses fixing pipes, installing HVAC systems, and the like. Sound overwhelming? Definitely. Time consuming? Absolutely.
PPC advertisers said farewell to standard text ads last year and we began preparing for the new age of Expanded Text Ads (ETAs). A lot has changed since Google first started selling text ads way back in the 20th century. Technology is better. The way people search has changed. And, perhaps most importantly, we're now in a mobile-first world.
I’m a bargain addict. I shop at Goodwill instead of traditional department stores, live by Groupon and GoldStar rather than paying full price on a meal or a show, and hunt for treasures at flea markets, as opposed to paying a premium at malls. Who wants to blow a month of rent on a bag? You can imagine the unbridled joy I found in close variants – a relatively new phenomenon ...
According to analytics firm Flurry, U.S. consumers spend an average of 5 hours per day on mobile devices. As you can see in the graph below, the time spent on mobile phones is increasing at a pretty rapid rate. Minutes per day spent on mobile devices Whether you’re checking email, searching for something on Google, or stalking your favorite celebrities on Instagram, we all e ...
Google made big news and announced tons of new changes and AdWords features last month at their annual Google Marketing Next Event in San Francisco. And while we’ve all been lost in the hype over Life Events targeting and the secrets hidden within the new AdWords interface, Google secretly rolled another exciting innovation into their roadmap – the ability to purchase products ...
Marketing today is writing – whether you like it or not. Ten new ad headlines are due. 4,000 words on the topic du jour are needed by 5 pm. And all you can do is stare at a blank screen. The blinking cursor on a fresh white page, mocking you. Putting the proverbial pen to paper can be tricky for many. Even the most seasoned writers have days when the Words. Just. Won’t. Come.
Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $60 million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average click-through rate, conversion rate, cost per click, and cost per conversion across all different industries.
For many years now, Google has been stressing the importance of winning so-called micro-moments. These are the times when consumers are researching and considering a purchase. It’s crucial to be visible and persuasive at these times, offering the right message at the right moment on the right device, if you want to win the sale.
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