• How to Compete in Facebook Ads

    If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken. Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you’re going to have to put in a little bit more work than that one day a ...

    Brett Mchale/ WordStreamin Affiliate Social How To's- 10 readers -
  • Value of a #1 Google Ranking Down 37% in Two Years?

    SEO is hard, y’all. It can take a while to start working, and then, once you get used to seeing double-digit growth in organic traffic year over year – suddenly you hit the dreaded plateau. It’s harder and harder to make serious gains. WordStream's traffic growth since 2009 See how the slope of growth is less steep toward the end? I remember the days where there were lots ...

    Elisa Gabbert/ WordStreamin Paid Search EMail Google- 17 readers -
  • Coming Soon: Similar Audiences for Search Campaigns [Data]

    Google’s been the big dog of the search game for well over a decade and has AdWords advertisers have primarily focused on managing their search campaigns by balancing their keywords with different keyword match types and negative keywords. However, as more advertisers begin to look to other networks like Facebook (and its elaborate audience targeting options), Google has had t ...

    Mark Irvine/ WordStreamin Social Paid Search- 14 readers -
  • 4 Surprising Benefits of Content Marketing

    It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems. But did you know there are plenty of other, not-so-obvious benefits to content marketing as well? Today w ...

    Dan Shewan/ WordStreamin Social Paid Search Content- 8 readers -
  • 9 Ways Facebook Creative Hub Will Energize Your Social Ads

    I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around this stuff. Unfortunately, making Facebook Creative that simultaneously stands out visually, appeals emotionally, and converts can be tough.

    WordStreamin Social Mobile- 11 readers -
  • 33 Mind-Boggling Instagram Stats & Facts for 2017

    Launched in 2010 and acquired by Facebook in 2012, Instagram has taken the mobile photo-sharing niche by storm, with no signs of stopping soon. Thinking about using Instagram to market your business? Want to become Instagram famous? Here are the coolest, most surprising Instagram statistics and facts to know for this year. Instagram Demographic Statistics 1.

    WordStreamin Social- 12 readers -
  • 10 Powerful Tips for Better Travel Marketing This Year

    Want to get away? If so, you aren't alone. Spring is the time of year when many people start researching and booking their summer travel plans. People are already searching for cheap travel deals, family vacation ideas, flights, hotels, or their favorite theme park or cruise line. And advertisers are ready: Competition will be higher than ever this year, with consumers expe ...

    Danny Goodwin/ WordStreamin Paid Search- 14 readers -
  • The 10 Best Facebook Advertising Features Right Now

    Facebook advertising: We now know it bolsters the reach of your organic posts, and using the planet’s most ubiquitous social media platform to drive leads or sales also has its perks. Engaging ad formats. An unrivaled suite of targeting options. Enough campaign types to help you achieve virtually any marketing objective.

    WordStreamin Social- 13 readers -
  • The Retirement of Google Site Search: An Advertiser’s Survival Guide

    If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool. Short answer: it’s being replaced with Custom Search Engine (CSE), and you’re being opted into the new tool come April 1, 2018.

    WordStreamin Google- 18 readers -
  • The Impact of Google's New Exact-Enough Match Keywords [Data]

    If you advertise on AdWords, you probably use Exact Match keywords. If you use Exact Match keywords, you probably know that Google recently changed how they define “Exact.” What you might not realize is that this change could have a [LEVEL OF FEAR MONGERING] on your account. Whether used to bid on branded terms, top-performers, or product-names appended with high-intent modi ...

    WordStreamin SEO- 12 readers -
  • 16 Ridiculously Easy Ways to Find & Keep a Remote Job

    The luxury of “working from home” is turning into an expectation from employers. According to Forbes, 68% of U.S. workers say that they expect to work remotely in the future. It’s rare to find a company that wouldn’t allow you to work from bed when you come down with the flu, but it can be trickier to find a spot that would want you to work remotely 100% of the time.

    WordStream- 17 readers -
  • LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads

    Late last year I wrote a blog post on the 5 questions advertisers should ask themselves each quarter. In it, I suggested seeking opportunities on new networks. Facebook and Bing? No brainers. Twitter? Eh. But LinkedIn? My feelings were, uh, strong… A certain unicorn-hunting Thought Leader™ might have had similar feelings… Today the fourth item can be crossed off Larry’s list.

    WordStreamin Social- 17 readers -
  • 6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

    Media empires rise and fall, but the explosive growth in popularity of websites such as BuzzFeed and Upworthy during the past several years ushered in a new phenomenon in content – the “curiosity gap.” Mainstream media such as newspapers and magazines have long tantalized their audiences with salacious rumors and tawdry gossip to sell papers and ad inventory, but the emergenc ...

    Dan Shewan/ WordStream- 18 readers -
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