• Why We Need Conversion Benchmarks, Even if They’re Dumb

    If you’re reading this, my guess is you don’t need a primer on why you should be improving conversions – as opposed to just getting more traffic, or just developing products– in your sales funnel. You’ve already paid to acquire your website visitors. Why not sell to more of them? That’s the short definition of conversion optimization.

    WordStream- 7 readers -
  • NEW! Performance Dashboard & Improved 20-Minute Work Week in WordStream Advisor

    Running your business’s marketing efforts isn’t easy – and it takes a lot of time! The time it takes to optimize bids, create and edit ads, and discover new keywords all adds up. On top of all of this, you need to constantly track your performance to ensure all of your hard work is effective. At WordStream, our mission is to develop software to help businesses of all types and ...

    WordStreamin Paid Search- 15 readers -
  • 7 Powerful Grassroots Marketing Ideas

    PPC and paid social campaigns are among the best ways to grow your business, but sometimes, you have to go back to basics and rely on more traditional techniques – with a digital twist – to find new customers for your products or services. Grassroots marketing can be an excellent way of getting the word out about your business.

    Dan Shewan/ WordStreamin Social Paid Search- 15 readers -
  • 4 Elements You Need for an Inspiring Company Mission Statement

    No matter what a company offers, the mission statement is the rally-cry for employees to come together for a “greater good.” Mission statements are a useful way to make sure that all different functions of the company are focused on a cohesive goal, as well as to brag about your offering to the world.

    WordStream- 9 readers -
  • 5 Tips to Align Your AdWords Account with Your Sales Funnel Stages

    You bring in a consultant or make a new hire to develop the perfect sales funnel. You’re cranking out quality top of funnel content daily. Your nurture campaigns are building relationships with leads as they drift down, down, down. And your swarm of salespeople, armed with demos and free trials, driven by incentive-laden bonus structures, are ready to close like the dickens.

    WordStreamin Paid Search- 7 readers -
  • Building a Successful Paid Twitter Campaign From the Ground Up

    When it comes to content promotion, Twitter is a veritable smorgasbord of new and engaged audiences. You can create a campaign to get visitors to your website, drive app installs, raise tweet engagement, and more. Users are online all the time and consuming vast quantities of content and media. And with customizable budgeting, you’re in control of your spend.

    WordStream- 16 readers -
  • 19 Genius Dental Marketing Ideas to Grow Your Practice

    I hate the dentist. More than I hate going to the hospital or eating my vegetables, the dentist is my least favorite appointment. And, due to the fact I move around a lot, I’m constantly looking for a new dentist to trust my teeth with. Talking to friends who also struggled with finding a dentist, I heard all kinds of horror stories—anything from getting fake cavities filled t ...

    WordStreamin EMail- 9 readers -
  • 6 Tips to Supercharge Your Holiday Google Shopping Campaigns

    There’s no question that well-executed Google Shopping campaigns can deliver impressive returns. However as more and more advertisers adopt Google Shopping, combined with Google’s initiative to show more shopping ads over the festive season, it can be difficult to stand out from the competition. Here are six tips to help supercharge your Google Shopping campaigns this holiday ...

    WordStreamin Affiliate Google- 12 readers -
  • 3 Steps to a High-Converting Lead Capture Strategy

    Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why, along with how you should be setting up a high-converting lead capture strategy instead. Why 70+% of Your Traffic Doesn’t Buy AdWords almost lulls you into a false sense of belief. It works – almost too well.

    Brad Smith/ WordStreamin EMail- 13 readers -
  • The 9 Best 404 Error Pages We’ve Seen

    Here at WordStream, our awesome website developer recently redesigned our 404-error page. It seems silly—why spend time on a page that we don’t want people to go to? —but we were all delighted to see the update. It is cute, endearing, and effectively redirects the lost customer to our homepage or the search bar. What Is a 404 Error Page? First things first.

    WordStream- 11 readers -
  • 6 SEO Experiments That Will Blow Your Mind

    In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve. That’s why I love doing experiments.

    Larry Kim/ WordStream- 5 readers -
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