• The Beginner’s Guide to Keyword Search Volume for Marketers

    In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs. In today’s post, we’ll be exploring everything you need to know about search volume: what it is, why it’s important, ...

    Dan Shewan/ WordStreamin Paid Search- 17 readers -
  • 5 Subject Line Mistakes That Tank Your Open Rates

    Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email sent well into the trillions. It might still outperform younger, sexier options like Facebook and Twitter (to the tune of 40X). But those days are numbered if we keep receiving hundreds of emails daily (most of which is unsolicited graymail).

    Brad Smith/ WordStreamin EMail- 22 readers -
  • 5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages

    These days, creating a high-performing landing page isn’t rocket science. And that's particularly true with the advent and affordability of landing page builders, access to high-converting templates, and more articles on landing page optimization then you could read in a lifetime. It’s rare that you’ll come across a landing page that blatantly defies best practices, especiall ...

    WordStreamin Paid Search- 11 readers -
  • Why You NEED to Switch to Expanded Text Ads In 5 Graphs

    The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads. If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop! There’s no more time to waste. And in today’s post, I’ll prove how important it is for you to adopt ETA’s ASAP in five nifty graphs.

    WordStream- 17 readers -
  • 4 Simple but Powerful Tactics for Writing Compelling Ad Copy

    If you want to grow your business online, what is the one thing you need the most? Traffic. And for most businesses, the fastest way to get more traffic is through advertising. Digital advertising is a game of inches. Small changes in your ad response rates can trigger massive improvements in your profitability.

    WordStream- 18 readers -
  • 5 Sneaky Reasons Your CTA Button Text Scares People Away

    You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion. And yet at the moment of truth, when it’s time to click or buy or join or submit…they bounce. Your call-to-action button copy should be reinforcing whatever it is someone is about to receive. It should be an afterthought, ideally.

    Brad Smith/ WordStream- 27 readers -
  • The Complete Guide to Using Social Proof in Ads and Landing Pages

    Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. As you stormed through the hallways you noticed that all of your closest friends and older idols started sporting UGG boots.

    Margot Da Cunha/ WordStreamin Paid Search- 18 readers -
  • 9 Crazy Predictions for SEO in 2017

    It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far. You know... When it comes to making SEO predictions, a lot of experts take the safe route. We all know mobile SEO is going to be increasingly important.

    Larry Kim/ WordStreamin SEO- 17 readers -
  • 40 Essential Social Media Marketing Statistics for 2017

    As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you create your social media plan for 2017! Social Media Demographic Statistics 1. 75% of male internet users are on Facebook as well as 83% of female internet users. 2. 32% of teenagers consider Instagram to be the most important social network. 3.

    WordStreamin Social- 16 readers -
  • 3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

    A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages are underwhelming and underoptimized, you’re paying for prospects to click on ads and, outside of a captivated minority, head back to the SERP unimpressed.

    WordStreamin Affiliate Paid Search- 25 readers -
  • #KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]

    Did you just decide to hunt down the best burger in Boston? Curious about craft cocktails in Charleston? Do you just want to know if the ominous stormclouds overhead will open up any time soon? Google’s got you covered (just not in the way you might think). Many of the questions you may have typed into a search engine can now be answered on Twitter: as long as your inquiry ca ...

    WordStreamin Google- 27 readers -
  • The 21 Best PPC Marketing Articles of the Year

    It's the end of the year as we know it, and we're feeling fine. Why? Because this year we read – and fell in love with – some truly amazing articles about all things PPC. In fact, what you're about to read are my picks for the 21 best PPC marketing articles that were published around the web in 2016. These articles are the unicorns that managed to stand out from a sea of donkey articles.

    Larry Kim/ WordStreamin Social Paid Search SEO- 24 readers -
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