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You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas. The WordStream Free Keyword Tool and AdWords Keyword Planner are old, reliable favorites, but here are three newish/new-to-me keyw ...
Display ads often yield abysmal click-through rates and even lower conversion rates. What accounts for their disappointing performance? It’s a matter of inbound vs. outbound marketing: Unlike search ads, display ads are not served to searchers who are actively looking for something. Instead, we tack image ads onto social feeds or informational sites with the hopes that they’ll ...
Everyone has their favorite Google app, and mine is – without a doubt – Google Maps. Sure, Google Now is incredibly impressive (and getting better all the time, thanks to Google’s artificial intelligence, RankBrain), but Maps is one of the apps that Google has spent the most time refining and improving, and the results speak for themselves.
Can you remember the last time a friend or relative popped out of the woodworks to scare the bajesus out of you? That’s how I feel when I see new ad tests on the SERPs. Nerdy, yes, but PPC and SEO people who spend their days analyzing the SERPs can likely relate. If you’ve been too busy collecting all of you Cyber Monday shipments to notice the crazy ad tests that have been ru ...
Consider this: Every minute of every day, staggering amounts of data are being generated as consumers connect to, search for, watch, create, download, and shop for content. Making sense of what all this data means is critical for the success of your company or brand. So what are the 3.2 billion people who make up today's global internet population doing online? Business inte ...
During my tenure on the Customer Success Team here at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was that each member of each team was working in a silo. The paid media guy was responsible for paid media. The SEO girl was responsible for SEO. The Lead Nurturer was responsible for email marketing.
Asking me "Should I use AdWords?" is like asking me if you should order dessert. The answer is always yes. I don’t care how full you are, there’s a separate compartment in your stomach for sweets. But of course I’m going to say yes, I have dessert after every meal (including breakfast), and I love PPC too, so YES is the answer to both inquiries.
Recently, Larry posted an interesting (and inspirational) post over at Search Engine Journal that collected 19 quotes about digital marketing from some of the best-known names in the business. All of Larry’s chosen quotes were taken from Twitter, digital marketers’ favorite social network. Even in just 140 characters, there was a lot to learn from Larry’s list.
There’s nothing like the familiarity of fall. From sugar-rimmed pumpkin beers to the reds, oranges, and browns of the leaves that decorate the sidewalks as the trees begin to change. Year after year, we are all guilty of “falling for fall” whether we like to admit it or not. Yet life wouldn’t be interesting without the ever-changing society we live in.
Typically when we think of “viral videos” we visualize adorable children, adults acting like children, absurd pranks, and a plethora of cat videos. While this year’s top 10 most viewed YouTube clips did include an adorable group of children doing the “whip/nae nae,” a husband pranking his wife by turning their home into a plastic ball pit, and a 6ft man turning himself into a h ...
Most of the advice you’ll find about running ads on paid social deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s extremely important to sharpen these technical skills because if you can operate the plane, you can fly it places. However, if your plane looks like crap, no one is going to want to fly with you.
A retail marketer who isn’t utilizing remarketing is like a fisherman with no bait. Similarly, your chances of catching a fish (or conversion) are much smaller if you don’t have the proper tools to do so. With the holiday season upon us, I’ve been doing a lot of in-store and online shopping, and the majority of stuff I’ve purchased thus far has been a product of smart remarketing.
Car buyers spend up to 15 hours online researching, comparing, and learning, according to Google. And 70% of consumers researching cars turn to search engines first, according to a Kenshoo study. With these stats in mind, Michael Strasburger, Marketing Director at a Colorado-based Honda and Hyundai dealership called Planet Automotive, knew that he had to improve his paid search results.
Are you sick of year-end lists yet? Too bad! I love looking back at the best and worst of the year (and we have a few more lists in store for you over the next week). Today I’m sharing my picks for 2015’s best articles on paid search and PPC marketing from around the Web, covering topics including ad copywriting, conversion rate optimization, remarketing, mobile, social ads and more.
Should you spy on your AdWords competitors or not? Some people think you should, while others say you should ignore your competitors and just focus on your own business. It’s really up to you, but I’ve found competitive intelligence to be a great a way to get a leg up on your competitors. Here are the top three reasons why.
2015 was a jam-packed year filled with some really exciting developments in reaching our audience through digital ads. Looking ahead, our friends at Acquisio gathered some pros in the industry to chat about predictions in paid search for 2016, and there’s some great stuff to look forward to. Let’s dive into some of the most interesting projections from the crew! Ad Targeting ...
AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.” This is kinda big news for the less-sophisticated advertiser. But, as expected, there’s no shortage of opinion on it.
Humans connect to, relate to, and trust other humans. If someone doesn’t trust you, would they be likely to do business with you? Of course not. This is why providing faces and names to demonstrate your brand goes far beyond a money-making machine is immensely critical. Some businesses excel at tying their brand back to the people behind it, making it relatable and memorable to the audience.
Americans increasingly get their information from social media. According to a recent 2015 Pew study, 63% of users reported getting their news from Twitter and Facebook. Regardless of whether something important is happening in the world or our favorite celebrity couple is breaking up, we’re hearing about it first on social media, long before we turn to search engines like Goog ...
Although paid search is our primary focus here at WordStream, we (along with almost every other company these days) are also in the media business. Purely by virtue of having a blog, we’re constantly looking at ways to not only optimize our content’s performance, but improve the content itself. Since content is such a big part of what we do here at WordStream, we wanted to lo ...
At WordStream, we talk a great deal about how to market your business, but in today’s post, I’ll be talking about how to market your products. Product marketing is a complex and multifaceted discipline, but that doesn’t mean that small businesses can’t leverage the tried-and-true techniques used by larger companies to find new audiences for their products and launch successfu ...
It’s been a hell of a year in digital marketing. This year saw some of the most exciting developments in online advertising, social media, and content marketing we’ve ever seen, and not a month passed when we weren’t excited by a breaking news story or a new feature that lets us reach our audiences more effectively.
Facebook has just released some new research that shows us just how well Facebook ads play with others, like paid and organic search channels, to lift traffic and conversions. As a long time search geek who has just recently gotten really into Facebook ads, this data makes me really happy. So sit back, relax, and let me take you on a magical ride through Facebook’s awesome new data.
Earlier this year, WordStream was named a Google AdWords Premier Small Business Partner (PSP), an accolade that less than 30 organizations worldwide have achieved. We were thrilled to receive such recognition for our work with the AdWords platform from Google, and recently, we were lucky enough to be recognized again – not once, but twice.
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