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I’m not going to mince words: Hiring kind of sucks. First, if I’m hiring for a marketing role, that usually means someone on my team is moving on, and that’s bittersweet. It’s great to see people I’ve worked with grow and try new things, but it’s also sad to see them go. Second, and worse, hiring takes up a ton of time.
Need to grow your business fast? Have you considered webinars as part of your marketing strategy? Marketing webinars are critical for doing lead generation and sales for B2B (business-to-business) or software at scale. Of course, webinars are hardly new. Many companies do them and have been for years. But many businesses do webinars incredibly poorly.
There’s a metric ton of information out there about landing page optimization. This is awesome for small businesses and marketers trying to improve their conversion rates. However, you can’t trust everything you read online, and bad (or outright false) information can often disseminate faster online than factual, data-driven information.
It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft. Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the help of advertising! Today you'll learn five brilliant competitive advertising strategies ...
I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted for a school that didn’t have a mathematics course requirement. For five years, I skated through life, avoiding algebra, calculus, trigonometry and the like at all costs.
The first thing I do in the morning is check my email. I’m looking for urgent work alerts, general family news, but mostly I’m deleting the insane amount of promotion mailings that flood my inbox overnight. By the time I arrive at work, I have another batch to clear out. I don’t want to hear about new lawnmowers (I’m not sure why I signed up for that list in the first place) an ...
A crucial part of running successful PPC campaigns is knowing who you want to get your ads in front of (and then of course, persuading them to convert!). Remarketing List for Search Ads (RLSA) campaigns allow you to layer rich audience data on top of keyword search intent to get the biggest (and smartest) bang for your buck.
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. I still can't believe that Google will soon actually increase its ad text limits by 2x! So what exactly is changing? Here are 10 things advertisers need to know about Expanded Text Ads. 1.
Search marketers the world over watched with baited breath last week as Google finally unveiled a whole raft of new features and improvements coming to the AdWords platform. Although you could technically lump everything Google announced under the same banner, there was so much new information to digest, there was no way we could condense everything into one post (not that we’d want to).
2016 has been a big year so far for Google. From the reorganization of the SERP to the new ad format policy to the addition of Google Maps to the Search Network, the search landscape has evolved rapidly in the past few months. Just last night, Google released its latest announcement in a spree of updates.
So, you’re looking to rebrand. Or revamp your website. Or maybe you’re building a site for the first time. How are you going to present yourself to the world wide web? What does a visitor need to know about you and your business to compel them to stick around? As someone coming off of a fresh job search (yay, WordStream!), I can’t tell you how much About Us content I browsed o ...
Small changes often equal small gains. That was just one of the many conversion truth-bombs Larry dropped in his popular post “Everything You Know About Conversion Rate Optimization Rate is Wrong.” Sure, switching your landing page’s button from orange to green might help. A bit. However, data shows that small improvements from small changes often regress back to the mean over time.
You can’t optimize content, plan paid search campaigns or make good business decisions without keyword research. Finding the right keywords is critical; how else are you going to get your content (both paid and organic) in front of the right searchers, site visitors and social media users? But keyword research is still a largely manual process that can be incredibly time consuming.
Virtually every industry has its own version of the Academy Awards; an excuse to don extravagant evening wear, sip the finest champagne, and either bask in the success of your contemporaries or curse the names of those who shone brighter than you. There’s The Shorty Awards, which recognizes excellence in editorial brevity on Twitter.
What does it take to succeed in business today? Increasingly, one of the most important skills you can have is digital literacy. According to Cornell University, digital literacy is defined as: "the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet.
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry. Why is there such a debate? Well, often people get hung up on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may or may not even be in use), and competing theories (e ...
The world of digital marketing offers amazing opportunities for businesses of all sizes to reach new audiences with their products and services. It’s also an incredible opportunity for experienced marketing professionals to branch out on their own and launch their own agencies and consultancies. However, as any marketer or agency professional could tell you, it’s ferocious ou ...
I was at the Google Performance Summit this week and in addition to learning about all the new changes and features coming to AdWords soon, I got a chance to try out the new AdWords interface coming in 2017, which isn’t even available in beta yet. At the Summit, Google had it running on a bunch of demo-pods and you could ask the product managers questions.
In the world of digital advertising, we hear a lot of talk about eyeballs. Consumers have them, advertisers want them, and you should be going after them. The weirdness of the notion of eyeballs as a form of virtual currency aside, it seems that Google could be planning to monetize users’ eyeballs – literally – with its new contact lens technology.
For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile campaigns. Every year since then we’ve gotten more and more mobile ad types and features, and this year is no different.
Earlier this week, I headed down to the Lone Star State for Pubcon’s Austin conference. I’ll admit, I was looking forward to binging on tacos 3x a day, crushing margaritas on Rainey Street and playing giant Jenga on 6th, but most importantly, I was pumped to have the opportunity to listen to and present alongside some of the brightest minds in the digital marketing industry.
Considering where this post appears, what I’m about to say might seem blasphemous, but I’m going to say it anyway. I can’t stand online advertising. As a savvy online consumer, it’s very rare that I don’t know where I want to buy something before I start shopping around. Sure, I might be occasionally tempted by a great offer by a retailer I’m not familiar with, but generally ...
There’s no doubt about it, paid search is hard. It requires a diverse skillset; you must leverage your creative side to dream up new keyword combinations, your left-brain to analyze your A/B tests and bid adjustments and Excel wizardry to create reports. Being really good at all of these is exhausting, so luckily, there are plenty of free tools out to make our lives a little easier.
Growing up I was always fascinated by construction sites. I loved watching bricks getting stacked, door frames getting measured, and drywall getting hammered. I was eager to watch nothing become something. Designing a landing page is a lot like constructing a building — there’s nothing on a page when you begin.
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