WordStream - Posts from May 2016

  • 9 Easy Ways to Improve Your Marketing Resume

    I’m not going to mince words: Hiring kind of sucks. First, if I’m hiring for a marketing role, that usually means someone on my team is moving on, and that’s bittersweet. It’s great to see people I’ve worked with grow and try new things, but it’s also sad to see them go. Second, and worse, hiring takes up a ton of time.

    Elisa Gabbert/ WordStream- 24 readers -
  • 3 Landing Page Optimization Myths EXPOSED

    There’s a metric ton of information out there about landing page optimization. This is awesome for small businesses and marketers trying to improve their conversion rates. However, you can’t trust everything you read online, and bad (or outright false) information can often disseminate faster online than factual, data-driven information.

    Dan Shewan/ WordStream- 17 readers -
  • 5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition

    It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft. Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the help of advertising! Today you'll learn five brilliant competitive advertising strategies ...

    Larry Kim/ WordStreamin EMail- 15 readers -
  • Easy AdWords Bidding Strategies for Newbies & Math Haters

    I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted for a school that didn’t have a mathematics course requirement. For five years, I skated through life, avoiding algebra, calculus, trigonometry and the like at all costs.

    Erin Sagin/ WordStreamin Affiliate Paid Search- 8 readers -
  • Segmentation Strategies for Super-Targeted Email Marketing

    The first thing I do in the morning is check my email. I’m looking for urgent work alerts, general family news, but mostly I’m deleting the insane amount of promotion mailings that flood my inbox overnight. By the time I arrive at work, I have another batch to clear out. I don’t want to hear about new lawnmowers (I’m not sure why I signed up for that list in the first place) an ...

    WordStreamin EMail- 9 readers -
  • All the Remarketing Audiences You Should Be Targeting in PPC

    A crucial part of running successful PPC campaigns is knowing who you want to get your ads in front of (and then of course, persuading them to convert!). Remarketing List for Search Ads (RLSA) campaigns allow you to layer rich audience data on top of keyword search intent to get the biggest (and smartest) bang for your buck.

    WordStream- 18 readers -
  • Huge Changes Coming to AdWords & Other Top Stories from May

    Search marketers the world over watched with baited breath last week as Google finally unveiled a whole raft of new features and improvements coming to the AdWords platform. Although you could technically lump everything Google announced under the same banner, there was so much new information to digest, there was no way we could condense everything into one post (not that we’d want to).

    Dan Shewan/ WordStreamin Paid Search- 18 readers -
  • Easy Guide to Creating an Awesome “About Us” Page

    So, you’re looking to rebrand. Or revamp your website. Or maybe you’re building a site for the first time. How are you going to present yourself to the world wide web? What does a visitor need to know about you and your business to compel them to stick around? As someone coming off of a fresh job search (yay, WordStream!), I can’t tell you how much About Us content I browsed o ...

    WordStream- 13 readers -
  • 3 Ways to Increase Conversions (Without a Single A/B Test)

    Small changes often equal small gains. That was just one of the many conversion truth-bombs Larry dropped in his popular post “Everything You Know About Conversion Rate Optimization Rate is Wrong.” Sure, switching your landing page’s button from orange to green might help. A bit. However, data shows that small improvements from small changes often regress back to the mean over time.

    Brad Smith/ WordStream- 24 readers -
  • Test Driving the New Keyword Explorer Tool from Moz

    You can’t optimize content, plan paid search campaigns or make good business decisions without keyword research. Finding the right keywords is critical; how else are you going to get your content (both paid and organic) in front of the right searchers, site visitors and social media users? But keyword research is still a largely manual process that can be incredibly time consuming.

    Larry Kim/ WordStream- 18 readers -
  • 7 Excel Tricks to Make You a Power User

    What does it take to succeed in business today? Increasingly, one of the most important skills you can have is digital literacy. According to Cornell University, digital literacy is defined as: "the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet.

    Larry Kim/ WordStream- 22 readers -
  • 3 Ways Atkins Marketing Solutions Grew Profits with PPC

    The world of digital marketing offers amazing opportunities for businesses of all sizes to reach new audiences with their products and services. It’s also an incredible opportunity for experienced marketing professionals to branch out on their own and launch their own agencies and consultancies. However, as any marketer or agency professional could tell you, it’s ferocious ou ...

    Dan Shewan/ WordStreamin Paid Search EMail- 28 readers -
  • Why You NEED to Raise Organic CTR’s (And How to Do It)

    Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry. Why is there such a debate? Well, often people get hung up on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may or may not even be in use), and competing theories (e ...

    Larry Kim/ WordStreamin Paid Search SEO How To's- 47 readers -
  • These Coding Skills Will Make Every PPC Specialist More Valuable

    You don’t need to be a full-fledged programmer to do PPC, but having at least some basic coding skills will make you a better and more efficient PPC specialist. In this post, I will discuss four coding skills that will increase your value as a PPC specialist. 1. JavaScript What is it? JavaScript (not to be confused with Java) is one of the world’s most popular programming lan ...

    WordStreamin Paid Search- 13 readers -
  • A Sneak Preview of the New AdWords Interface

    I was at the Google Performance Summit this week and in addition to learning about all the new changes and features coming to AdWords soon, I got a chance to try out the new AdWords interface coming in 2017, which isn’t even available in beta yet. At the Summit, Google had it running on a bunch of demo-pods and you could ask the product managers questions.

    Larry Kim/ WordStream- 17 readers -
  • 5 Insane Marketing Stats Unearthed at #PubconAustin

    Earlier this week, I headed down to the Lone Star State for Pubcon’s Austin conference. I’ll admit, I was looking forward to binging on tacos 3x a day, crushing margaritas on Rainey Street and playing giant Jenga on 6th, but most importantly, I was pumped to have the opportunity to listen to and present alongside some of the brightest minds in the digital marketing industry.

    Erin Sagin/ WordStreamin Paid Search- 7 readers -
  • 7 Totally Underrated Free AdWords Tools

    There’s no doubt about it, paid search is hard. It requires a diverse skillset; you must leverage your creative side to dream up new keyword combinations, your left-brain to analyze your A/B tests and bid adjustments and Excel wizardry to create reports. Being really good at all of these is exhausting, so luckily, there are plenty of free tools out to make our lives a little easier.

    Erin Sagin/ WordStreamin Paid Search- 15 readers -
  • White Space Design: Your Secret Weapon for Great Landing Pages

    Growing up I was always fascinated by construction sites. I loved watching bricks getting stacked, door frames getting measured, and drywall getting hammered. I was eager to watch nothing become something. Designing a landing page is a lot like constructing a building — there’s nothing on a page when you begin.

    WordStream- 18 readers -
  • Is Google Planning to Monetize Your Eyeballs – Literally?

    In the world of digital advertising, we hear a lot of talk about eyeballs. Consumers have them, advertisers want them, and you should be going after them. The weirdness of the notion of eyeballs as a form of virtual currency aside, it seems that Google could be planning to monetize users’ eyeballs – literally – with its new contact lens technology.

    Dan Shewan/ WordStreamin Google- 25 readers -