WordStream - Posts from July 2016

  • Google Maps, Green Ad Tags, and Other Top Stories from June

    Although there weren’t as many major headlines in the world of paid search this month as there were in May, there was still plenty going on in the digital marketing industry. Google shook things up by changing the long-standing yellow color of its AdWords ad tags to green, and marketers were still buzzing about the potentially powerful new ad features coming soon to Google Maps.

    Dan Shewan/ WordStreamin Paid Search Google- 31 readers -
  • The Easy 8-Step Checklist for PPC Audits

    My computer’s desktop is nothing short of offensive. To most, it appears to be messy, cluttered and vastly disorganized. My teammates are constantly begging me to clean it up. Hate to break it to you, but I’m not changing it anytime soon. To me, it is perfect. I know exactly where every file and document is—contrary to popular belief, there IS a method to my madness.

    Erin Sagin/ WordStreamin Paid Search- 15 readers -
  • The After Effects of Brexit on Global CPCs

    Great Britain has been a major player on the global stage for centuries. Its empire stretched across seven continents and its people and culture span the globe. With the fifth-largest economy in the world, British companies have major stakes throughout all of Europe and abroad. The United Kingdom is a union of four separate countries and her ambitions have always stretched across her shores.

    Mark Irvine/ WordStreamin Paid Search- 28 readers -
  • NEW AdWords Price Extensions Rolling Out of Beta

    Google is treating advertisers to a lot of new changes this summer. Google announced several changes coming in May, but it appears they have a few more surprises coming out this summer. Last week, some advertisers began noticing a new surprise begin to appear in their AdWords account – a new extension called Price Extensions.

    Mark Irvine/ WordStream- 30 readers -
  • One Weird Trick to Get More Facebook Likes for Free

    Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right? However, there is still some marginal value in having a large number of page Likes. If nothing else, Likes serve as a form of social proof.

    Larry Kim/ WordStreamin Social- 13 readers -
  • Why Every Small Business Should Download YouTube Director for Business [VIDEO]

    Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year. There’s just one issue with video advertising –it has a crazy-high barrier to entry. Advertisers need collateral to promote and lament the idea of actually creating video ads.

    Erin Sagin/ WordStream- 35 readers -
  • 4 Super-Actionable AdWords Tips to Try Right Now

    This month, I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each account. During these conversations, I’ve learned a few new AdWords tips and techniques and different approaches to the “old faithfuls” we’ve been using here at WordStream for years.

    Erin Sagin/ WordStream- 10 readers -
  • 3 Ways to Run More Effective Client Meetings

    PPC agency life can be hectic – bouncing from tasks, meetings, phone calls, training, blog-reading. Within a given week, I can average 4-7 meetings per day. Sometimes it’s amazing that we can balance getting all of our tactical work done when comparing the time we spend living in conference rooms or enduring hour-long conference calls.

    WordStreamin Affiliate- 17 readers -
  • From Spam to BAM! Leveraging User Intent in Email Optimization

    Here at the WordStream blog, we often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our keywords.

    Dan Shewan/ WordStream- 20 readers -
  • 7 Social Media Management Tips to Save Time AND Increase Engagement

    As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes or clothes? Pinterest. Trying to be an adult? LinkedIn.

    WordStream- 31 readers -
  • 3 Reasons to Drop Everything & Build Expanded Text Ads NOW

    Just this morning, support for Google’s brand new Expanded Text Ads (ETAs) dropped universally in the AdWords interface. Since AdWords’ big reveal at the #GoogleSummit back in May, advertisers have been eagerly awaiting this new, more robust ad format, which has been deemed the biggest change to the AdWords model since its inception 16 years ago.

    Erin Sagin/ WordStream- 42 readers -
  • 7 Medium Optimization Tips To Get Your Articles To Go Hot

    At a time when organic reach is declining (or dead) on many social networks, Medium is a shining beacon of hope if you're feeling like your great content is going unnoticed and unloved. One great thing about Medium is that it's about the value of your ideas. It's not just another place where the biggest names and celebrities dominate.

    Larry Kim/ WordStream- 11 readers -
  • What Is Content Advertising, and Should You Be Doing It?

    As an industry, digital marketing moves fast – really fast. Tools, apps, and technologies that were indispensable just a few years ago have now become obsolete, and marketers in every sector and vertical are constantly looking for new ways to reach their audiences. Unfortunately, this break-neck pace also means that digital marketing has more than its fair share of irritating ...

    Dan Shewan/ WordStream- 16 readers -
  • Ultimate Facebook Ad Types Cheat Sheet

    About 3 years ago, I started clicking on ads. All over Facebook and Google, I'd click on these tempting advertisements (usually clothes-related) and slowly developed an online shopping problem. They say the first step to recovery is acknowledgement, but I stayed in the first step for quite some time...

    WordStream- 23 readers -
  • 10 Insanely Good Reasons You Should Publish On Medium

    We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn't get as much mileage as it could. Your most loyal readers will read your content, of course. While feeding your existing audience great content is important, your existing audience is limited.

    Larry Kim/ WordStream- 17 readers -
  • How an Air Conditioning Supply Company Keeps Cool Under Pressure with WordStream

    To many small businesses, time is the enemy. It often seems as though there simply aren’t enough hours in the day to get everything done, and this can appear especially true for companies just starting out with paid search. Between the pressures of actually running a business and taking care of customers to the constant time constraints of managing a PPC account and learning ab ...

    Dan Shewan/ WordStream- 18 readers -
  • Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach

    Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength to look toward the future with some hope. Yes, organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that's visited b ...

    Larry Kim/ WordStream- 21 readers -
  • Account-Wide Ad Countdown Customizers in 15 Min: A Step-By-Step Guide

    “Use ad customizers,” they said. “It will be easy,” they said. “Anyone can do it,” they said. Yeah, except not all of us are freakazoid half-programmer, half-marketer geniuses. (To be clear, I use “freakazoid” with the utmost respect since I secretly regret not being one of those “freakazoids” who own our programmatic future as our upcoming overlords.

    WordStream- 13 readers -
  • Website Design Inspiration: 8 Sites to Spark Your Creativity

    Thanks to emerging technologies and the growing expectation that we should be able to do almost literally everything online, there’s never been a more exciting time in the field of web design. From huge brands redefining what corporate websites can be to the minimal, elegant work of small boutique design studios, the web has never looked better.

    Dan Shewan/ WordStream- 21 readers -