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Although there weren’t as many major headlines in the world of paid search this month as there were in May, there was still plenty going on in the digital marketing industry. Google shook things up by changing the long-standing yellow color of its AdWords ad tags to green, and marketers were still buzzing about the potentially powerful new ad features coming soon to Google Maps.
My computer’s desktop is nothing short of offensive. To most, it appears to be messy, cluttered and vastly disorganized. My teammates are constantly begging me to clean it up. Hate to break it to you, but I’m not changing it anytime soon. To me, it is perfect. I know exactly where every file and document is—contrary to popular belief, there IS a method to my madness.
Promotin’ your business ain’t easy. Big companies have it made. They throw down big bucks, and they’ve got rooms full of people working with outside vendors to literally buy attention and brand awareness. But not you. Nobody knows who you are, or why you exist. Which means they don’t trust you. Which means no one’s buying either.
Great Britain has been a major player on the global stage for centuries. Its empire stretched across seven continents and its people and culture span the globe. With the fifth-largest economy in the world, British companies have major stakes throughout all of Europe and abroad. The United Kingdom is a union of four separate countries and her ambitions have always stretched across her shores.
Google is treating advertisers to a lot of new changes this summer. Google announced several changes coming in May, but it appears they have a few more surprises coming out this summer. Last week, some advertisers began noticing a new surprise begin to appear in their AdWords account – a new extension called Price Extensions.
Yesterday, Google released Expanded Text Ads for all advertisers. But expanded text ads aren’t the only new ad format they released. Google also released a new, larger Responsive Ad format for GDN campaigns. The news comes as a relief to many display advertisers, particularly since Google announced it would no longer support Flash ads by January 2017.
Since they were announced at the 2016 Google Summit, advertisers have been anxiously anticipating the day in which they can create expanded text ads in their account. Well, today’s the day! Expanded text ads are finally available to be created to all advertisers in the AdWords interface. However, there is some bad news: As the traditional text ad formats are being retired, so ...
Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right? However, there is still some marginal value in having a large number of page Likes. If nothing else, Likes serve as a form of social proof.
In 2013, when Google first announced enhanced campaigns, one of the major changes was that all campaigns would target all devices. Advertisers could control their mobile bids with a mobile bid adjustment, but apart from that, advertisers had little control over how they could adjust their bids on tablet and desktop devices.
Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year. There’s just one issue with video advertising –it has a crazy-high barrier to entry. Advertisers need collateral to promote and lament the idea of actually creating video ads.
This month, I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each account. During these conversations, I’ve learned a few new AdWords tips and techniques and different approaches to the “old faithfuls” we’ve been using here at WordStream for years.
PPC agency life can be hectic – bouncing from tasks, meetings, phone calls, training, blog-reading. Within a given week, I can average 4-7 meetings per day. Sometimes it’s amazing that we can balance getting all of our tactical work done when comparing the time we spend living in conference rooms or enduring hour-long conference calls.
Here at the WordStream blog, we often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our keywords.
As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes or clothes? Pinterest. Trying to be an adult? LinkedIn.
Just this morning, support for Google’s brand new Expanded Text Ads (ETAs) dropped universally in the AdWords interface. Since AdWords’ big reveal at the #GoogleSummit back in May, advertisers have been eagerly awaiting this new, more robust ad format, which has been deemed the biggest change to the AdWords model since its inception 16 years ago.
At a time when organic reach is declining (or dead) on many social networks, Medium is a shining beacon of hope if you're feeling like your great content is going unnoticed and unloved. One great thing about Medium is that it's about the value of your ideas. It's not just another place where the biggest names and celebrities dominate.
As an industry, digital marketing moves fast – really fast. Tools, apps, and technologies that were indispensable just a few years ago have now become obsolete, and marketers in every sector and vertical are constantly looking for new ways to reach their audiences. Unfortunately, this break-neck pace also means that digital marketing has more than its fair share of irritating ...
About 3 years ago, I started clicking on ads. All over Facebook and Google, I'd click on these tempting advertisements (usually clothes-related) and slowly developed an online shopping problem. They say the first step to recovery is acknowledgement, but I stayed in the first step for quite some time...
We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn't get as much mileage as it could. Your most loyal readers will read your content, of course. While feeding your existing audience great content is important, your existing audience is limited.
Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength to look toward the future with some hope. Yes, organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that's visited b ...
To many small businesses, time is the enemy. It often seems as though there simply aren’t enough hours in the day to get everything done, and this can appear especially true for companies just starting out with paid search. Between the pressures of actually running a business and taking care of customers to the constant time constraints of managing a PPC account and learning ab ...
“Use ad customizers,” they said. “It will be easy,” they said. “Anyone can do it,” they said. Yeah, except not all of us are freakazoid half-programmer, half-marketer geniuses. (To be clear, I use “freakazoid” with the utmost respect since I secretly regret not being one of those “freakazoids” who own our programmatic future as our upcoming overlords.
Thanks to emerging technologies and the growing expectation that we should be able to do almost literally everything online, there’s never been a more exciting time in the field of web design. From huge brands redefining what corporate websites can be to the minimal, elegant work of small boutique design studios, the web has never looked better.
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