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Music makes millennials more productive. Fact, not opinion. Our hips wouldn’t even dream of lying. WordStream, like any business brimming with twentysomethings, is a workplace where music matters. Now, I can’t speak for our sensational engineers or unrivaled sales team (we’re hiring!), but on the fifteenth floor, the home of our customer success and managed services teams, i ...
Search marketers in hotel advertising have to work hard for their conversions. As we learned in our epic Google AdWords Industry Benchmarks study earlier this year, travel & hospitality advertisers can expect to convert at rates slightly lower than the average across industries, at 2.57% (compared to 2.70% CVR in general).
Danny Sullivan, founding editor of Search Engine Land and Chief Content Officer of Third Door Media, recently celebrated a major career milestone – 20 years as a search journalist. If there’s anyone else on the planet as well-versed in the nuances of Google’s search algorithm and the various players in SEO software and agencies, I’ve yet to meet them! Danny Sullivan, left, in ...
As you may have seen Google has recently given Merchant Center more than just a fresh coat of paint. Along with a new responsive user interface that makes it easier and more efficient to use, there’s also lots of new features to get familiar with. The update is now globally available. So here’s a quick overview of what’s new in Merchant Center.
Sitelinks are the king of all AdWords ad extensions. They are, by far, the most versatile extensions; they’re useful for accounts of all verticals, they appear on all devices and advertisers can use them to say just about anything. Even better, I’ve literally never encountered an account that didn’t yield higher CTRs once enabling these bad boys.
It’s official – Expanded Text Ads (ETAs) are coming to Bing Ads! Here are the top five things you need to know to gear up for them. #1. We’ve Got a Couple More Months Before Bing's ETAs Hit the Shelves According to the crew at Bing Ads, they’ll be rolling out ETA support for all advertiser accounts in December of 2016.
Imagine thousands of new visitors arriving to read your articles and blog posts, and possibly buy a couple of things, each day. They’re interested in what you have to say. They browse around, reading multiple articles. Some of them click on ads (and bring in some revenue), others click on affiliate links and drive more revenue there, still others make purchases via your online store.
Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time. Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. You must own and dominate it.
Budgeting is a chore. Always. Whether you’re pinching pennies to pay rent for an overpriced studio overlooking a dingy alley, or paving the road to internet moguldom, or both, simultaneously, it drives the average red blooded American up the wall. There are ways to mitigate the insanity. There is, however, no way to completely avoid budgeting properly without hamstringing yourself down the road.
We hit a pretty huge milestone this month: Over the past five years, our AdWords Performance Grader has delivered more than 1 MILLION free reports (over $9 billion in unique ad spend) and helped countless businesses and marketing agencies of all sizes and all over the world understand how their AdWords accounts are performing and where they’re missing opportunities.
You have potential Analytics are supposed to be insightful. They’re supposed to provide helpful hints and clues to what’s working well (and how to continue doing it). They’re not supposed to induce an aneurysm every time you’re asked for monthly numbers. For example, take a quick look at the sources sending you traffic.
Guess what! It’s the year of Mobile! Again! This year, it’s the year of mobile payments, mobile recruiting, mobile advertising. The first hand-held mobile phone was sold thirty-one years ago for $4k; it was fourteen inches long. As our cell phones have shrunk in size and price, they’ve grown in value.
Have you ever felt like you’re just trying random tactics, hoping that your AdWords campaigns get better? You can easily find articles with actionable tips that will help you make optimizations, but you also need to think about how you measure them. You should be able to know what caused an increase in conversion rates. It shouldn’t just happen by accident.
When it comes to ad optimization, you already know the familiar players – the AdWords Graders, the SEMrushes, the Google Keyword Planners (God forbid). These ad tools are excellent for better managing your campaigns, whether it’s coming up with new keywords or spotting errors in your ads to fix and iterate.
The only constant in search advertising is change. The loss of right side ads. More and much larger ads above the organic search results. Exciting new ad targeting options. And so much more. With that in mind, and in honor of our recent Grader milestones – the Grader has now been run over 1 MILLION times! – I set out to look at fresh data to get a sense for what if anything is ...
Wu Tang is for the children; AdWords is for everyone. It’s used by marketers from Boston to Brisbane and, outside of ad extensions (some of which are unavailable in countries that don’t fly the stars and stripes) and policies grounded in legalities, the strategies SEMs use are largely the same. Costs per click, however can vary drastically: As you can see, average CPCs look ...
Here at the WordStream blog, we talk about influencer marketing and thought leadership quite often. Many marketers know how valuable thought leadership can be to a company’s growth, but actually implementing a strategy to become a thought leader is a lot harder than it sounds. To complicate matters, there’s usually a fair bit of luck involved, too, which makes the goal of achie ...
Although Google has always offered advertisers a lot of control over which search terms their ads match on with different keyword match types and negative keywords, many advertisers often struggle to match a user’s intent to their searches. As SEMs spend so much time doing keyword research, building keyword lists, and reviewing their keyword performance it’s easy to forget tha ...
All of my regular readers know that I have a completely normal and healthy obsession with unicorns. I am the Original Unicornaholic. You should be obsessed with unicorns, too! Too many marketers settle for boring donkeys when there are magical unicorns just waiting to be discovered. Unicorns that will save you money and make you money! But unicorns aren't my only obsession.
Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, advertising could be bringing in much more than a meager $181 million in revenues, as it did during the second quarter of 2016.
Did you know that, according to IBM, more than 2.5 million terabytes of data is generated every single day? To put this into perspective, one terabyte of data can contain: 17,000 hours of music 310,000 photos More than 132,000 650-page novels Almost 86 million full-page Microsoft Word documents Now multiply any one of these by 2.5 million. In the case of images, 2.
As marketers, we know it’s hard to acquire customers. We get their attention with content marketing and nurture them through cycles of emails, hoping that they’ll bite and commit to our product. It’s even harder when you’re trying to market a product to so many different demographics—a 50-something who is unfamiliar with digital marketing is going to react very differently to a ...
When I find myself eating the exact same thing for breakfast, lunch, and dinner during the work weeks I grow frustrated by the repetitiveness of my habits. Luckily, this isn’t the case with social media. In the world of social media marketing things are constantly changing, which is what keeps all of our jobs interesting.
There’s a new reason to start cranking out quality content, folks. Facebook appears to be close to launching a brand new targeting method, one that will allow advertisers to target users who share your on-site content on Facebook. Yesterday, Facebook advertising wunderkind Jon Loomer blogged about his experience with this new custom audience.
So far this year, we’ve seen the rise of many new audience targeting trends that are helping businesses reach out to their target buyers and more effectively market their products and services. From persona targeting to remarketing ads and many other new trends already spreading like wildfire, it’s no wonder paid search advertising continues to be the buzzword for businesses l ...
Google knew they were making news when they announced Expanded Text Ads at their annual performance summit in May. The standard ad format of 25/35/35 characters had been the norm since AdWords was introduced in 2000. The change to the SERP with ETAs is a BIG one (quite literally – ETAs are 50% larger than the traditional ad format) and may be the largest change to AdWords in 16 ...
I spent entirely too much time deciding on how to open this post. Should I try to cram a Dune gag about pumpkin spice in there somewhere? A little dated, maybe. How about a poetic observation of autumn’s natural beauty? Probably not. Maybe something about the highly civilized, not-at-all-distasteful U.S. presidential election? Hell no.
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