• Sliders suck and should be banned from your website

      Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site by loading extra JavaScript.

      Michiel Heijmans/ Yoast- 36 readers -
    • Top WordPress plugins every site should have

      WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Top WordPress plugins Many people have asked us for our list of top WordPress plugins.

      Michiel Heijmans/ Yoastin Blogging- 36 readers -
    • The perfect WordPress SEO permalink structure

      In the past we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your permalink structure.

      Joost De Valk/ Yoastin SEO Blogging- 40 readers -
  • SEO basics: What is a permalink?

    The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain name. This might include a date or a category or anything you please.

    Yoast- 11 readers -
  • Ranking your local business part IV: Inbound links

    This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another essential asset for local SEO: earning inbound links ...

    David Mihm/ Yoastin SEO- 12 readers -
  • SEO for everyone

    Our mission is ‘SEO for everyone’. We keep that in mind, in everything we do. But what do we mean by it? And why is it our mission? In this post, I’d like to explain Yoast’s mission. A little bit of history To understand why we pursue this mission, we’ll have to go back in history. Let’s start in 2006: Joost de Valk was building SEO plugins because he strongly believed that eve ...

    Marieke Van De Rakt/ Yoastin SEO- 16 readers -
  • A blog on an eCommerce site

    Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners start a blog. Here, I’ll explain why blogging is such a great marketing and SEO strategy.

    Marieke Van De Rakt/ Yoast- 18 readers -
  • Ranking your local business #3: Website optimization

    This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website for local search.

    David Mihm/ Yoastin SEO- 21 readers -
  • Tools to improve your online marketing campaign

    One of the most frequently asked questions by fellow SEO consultants is probably: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools are mainly for SEO use, but they all come in handy for every website owner.

    Michiel Heijmans/ Yoast- 22 readers -
  • Yoast SEO 5.2: Accessibility, compatibility and bug fixes

    Today we’re releasing Yoast SEO 5.2. In this brand new version you’ll find some feature enhancements, accessibility improvements and a couple of bug fixes. In addition to that, we’ve laid some groundwork that will help us make Yoast SEO work well with the plugins our users use most. Read about all the improvements here! Accessibility Web accessibility is something we always urg ...

    Yoastin SEO- 19 readers -
  • Ranking your local business at Google: part 2 of 8

    This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google. Owners can also engage with existing and potential customers across Google’s properties.

    David Mihm/ Yoastin Google- 17 readers -
  • Social media for small business owners

    You are a small business owner with a local target audience. Of course, your local audience needs to find your shop or office, and you want to use social media for that. But, in the plethora of platforms, you just have no clue where to start. So you post something on Facebook, try a tweet now and then, but nothing happens.

    Michiel Heijmans/ Yoastin Social- 15 readers -
  • Copywriting for mobile

    Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Here, I’ll share some useful tips on how to write awesome texts that can be read on both desktops and mobile devices.

    Marieke Van De Rakt/ Yoast- 13 readers -
  • Ranking your local business at Google: part 1 of 8

    Previously, we published an interview with local SEO specialist David Mihm on our SEO blog. As a lot of you liked this interview, David and Yoast decided to join forces and publish a series of posts about Local SEO. In this series, David will go over the various aspects that contribute to your local rankings.

    David Mihm/ Yoastin Google- 19 readers -
  • Ask Yoast Case Study: SEO for a quality brand

    Within our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso.

    Yoastin SEO- 14 readers -
  • Improve your site’s structure in 4 simple steps

    Optimizing your site structure should be an important aspect of your SEO strategy. Structuring your site is of crucial importance for your SEO. But how does one improve a site’s structure? Where do you start and how do you keep an eye on the structure of your site if your site is growing? In this post, I’ll teach you to improve your site’s structure in 4 simple steps.

    Marieke Van De Rakt/ Yoast- 6 readers -
  • Yoast SEO 5.1: Internal linking suggestions in Italian

    Our development team is steadily chugging along and today provides you with a new and improved edition of Yoast SEO. This release features mainly enhancements and fixes, plus a slew of updates to our language support. Let us walk you through the new version we know as Yoast SEO 5.1, starting with our main focus point in this release: languages.

    Yoastin SEO- 18 readers -
  • Link building with Dixon Jones (Majestic)

    “If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2! Learn link building from the best! Get your ticket now for Yoa ...

    Yoast- 16 readers -

Yoast

The Art & Science of Website Optimization

Additional author: David Mihm
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