• Sliders suck and should be banned from your website

      Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site by loading extra JavaScript.

      Michiel Heijmans/ Yoast- 22 readers -
    • Top WordPress plugins every site should have

      WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Top WordPress plugins Many people have asked us for our list of top WordPress plugins.

      Michiel Heijmans/ Yoastin Blogging- 26 readers -
    • The perfect WordPress SEO permalink structure

      In the past we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your permalink structure.

      Joost De Valk/ Yoastin SEO Blogging- 32 readers -
  • Out of stock product – what to do with product page?

    If you own an eCommerce site, you can run out of stock for a certain product. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best decision when a product goes out of stock.

    Joost De Valk/ Yoast- 8 readers -
  • Ask Yoast case study: SEO of an online shop

    SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows about it of course :-)), and I’ll give some SEO advice.

    Marieke Van De Rakt/ Yoastin SEO- 16 readers -
  • Improve local SEO with Google My Business

    Every business owner with a website is looking for ways to get noticed in the search results. Today, there are loads of tactics to rank well as a local business, but there is no silver bullet: as with most SEO issues, this is a combined effort. One of these pieces of the local SEO puzzle is Google My Business, a dashboard for managing listings.

    Yoastin SEO Google- 14 readers -
  • Transition words and SEO

    If you’ve been using the readability analysis of Yoast SEO, you’ve probably noticed our check on the use of transition words. You might have been wondering: What are transition words exactly? Why did we include that check in our analysis? Or, to what extent are those words important for SEO? Here, I’ll explain everything about the relationship between transition words and SEO.

    Marieke Van De Rakt/ Yoastin SEO- 14 readers -
  • How to get local reviews and ratings

    If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result on their search result pages, which con ...

    Michiel Heijmans/ Yoastin How To's- 13 readers -
  • Ask Yoast: English article on a Dutch blog

    As a site owner, it can happen, for some reason, you’d like to publish one specific article in a different language than the language of all your other content. It’s difficult to rank for one specific article that’s written in another language than the language of your whole site. So what should you do in that case? In this Ask Yoast, I’ll help you out and explain in which case ...

    Joost De Valk/ Yoast- 13 readers -
  • What is cornerstone content?

    Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts. Here, I’ll explain all about cornerstone content.

    Marieke Van De Rakt/ Yoastin Content- 15 readers -
  • Yoast SEO 4.6: the cornerstone content update

    Cornerstone content forms the foundation of your site. If you write a couple of authoritative articles about your chosen subject and keyword, you can link all your other posts to these articles. In doing so, you greatly enhance the change of these articles ranking in the search engines. Build your site as the ancient Egyptians built pyramids. Block by block on a solid foundation. Yoast SEO 4.

    Joost De Valk/ Yoastin SEO Content- 14 readers -
  • Ask Yoast: Video on YouTube or on my own site?

    Adding videos to your pages or posts can enrich the experience a user has on your site. In our case, for instance, when we want to explain how a certain feature of Yoast SEO works, adding a video or screencast showing you how to use it, will most likely contribute to the understanding of the use of it.

    Joost De Valk/ Yoastin Social- 13 readers -
  • Ask Yoast case study: SEO of a mom blog

    SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows about it of course :-)), and I’ll give some SEO advice.

    Marieke Van De Rakt/ Yoastin SEO- 20 readers -
  • Contributing to WordPress as a designer

    A few weeks ago, I went to my first proper WordCamp, in London. I went as a designer, and I wasn’t expecting to learn very much, but spoiler warning: I was wrong. In this post, I will explain why going to a WordCamp is worthwhile as a designer, why WordPress needs more designers, and how designers reading this can start applying their skills to the WordPress design right now.

    Yoastin Blogging- 16 readers -
  • Page speed as a ranking factor: what you need to know

    It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. For years, we’ve been bombarded by one message: mobile is going to take over the world.

    Yoastin How To's- 18 readers -
  • Ask Yoast: Too many links in navigation menu?

    Doing your internal linking well has quite a few SEO benefits. Connecting related posts with each other lets Google know that you’ve created content on various aspects of a certain topic. This can make you a stronger candidate to rank for that topic. But, can internal links also be detrimental to your site? Is it possible to create too many internal links, for example by having ...

    Joost De Valk/ Yoast- 13 readers -
  • Analyzing your audience: a how-to

    To write appealing text for your audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be able to reach those people again? In this post I’ll help you with analyzing your audience.

    Marieke Van De Rakt/ Yoastin How To's- 13 readers -
  • Ask Yoast: Impact of host location on SEO?

    Do you want to set up a brand new website or move your website to a new host? Choosing a web host can be hard, because there are thousands of hosting companies out there. So it’s a tough decision to make, but a very important one too. When you’re comparing various hosting aspects, should you consider the location of the web host too? Is the geographic location of their web serv ...

    Joost De Valk/ Yoastin SEO- 14 readers -


The Art & Science of Website Optimization

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