• Top WordPress plugins every site should have

      WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Top WordPress plugins Many people have asked us for our list of top WordPress plugins.

      Michiel Heijmans/ Yoastin Blogging- 25 readers -
    • The perfect WordPress SEO permalink structure

      In the past we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your permalink structure.

      Joost De Valk/ Yoastin SEO Blogging- 30 readers -
    • Where do you want me to click?

      It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call to action. That call to action needs to be the main thing you want your visitor to do on that page, like buy your products or subscribe to your newsletter.

      Michiel Heijmans/ Yoast- 22 readers -
  • SEO basics: How to use social media

    Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, you’re relevant to the topic at hand.

    Marieke Van De Rakt/ Yoastin Social SEO How To's- 14 readers -
  • Social buttons: How to add and track them on your site

    To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how to get started.

    Yoastin Social How To's- 19 readers -
  • Contact page examples: What makes a great contact page?

    In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming contact requests.

    Michiel Heijmans/ Yoastin Social- 12 readers -
  • Yoast SEO 4.5: update your PHP version

    This is a rather special release, as it’s a project that’s close to my heart. It’s not a full-featured release, however, it is just necessary as a regular release. In Yoast SEO 4.5, we are urging site owners whose sites run on servers with an outdated version of PHP to update to a more recent version. To move the web forward, we need to take a stand against old, slow and unsafe software.

    Joost De Valk/ Yoastin SEO- 13 readers -
  • Ask Yoast: One or multiple domains for campaigns?

    You might have a lot of small sites which are topically related to each other. If you want to get more traffic to these sites, how do you achieve this? Do you have to bundle those sites to gain more traffic? And, what’s best for SEO when you want to run a new campaign? Set up a new domain for each site? Or add it as a subdomain to an existing site? Joost helps you out with thes ...

    Joost De Valk/ Yoast- 17 readers -
  • SEO basics: How to optimize a blog post?

    Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? Find that keyword The very first step of every content SEO strategy should be keyword research.

    Marieke Van De Rakt/ Yoastin SEO Content How To's- 17 readers -
  • Understanding bounce rate in Google Analytics

    “I came, I puked, I left” is a very famous definition of the bounce rate by Avinash Kaushik. But what does it mean exactly? When does a visitor bounce? Is it purely a visitor that hits the back button or is there more to it? And what can you tell by looking at the bounce rate of a webpage? In this post I want to show you what it is, what it means and how you can improve your bounce rate.

    Yoastin Google- 19 readers -
  • Announcing YoastCon 2017 – November 2, 2017

    On November 2, 2017, we’re organizing the second edition of the coolest SEO conference of The Netherlands: YoastCon. Starting today, you can get your hands on an extremely limited amount of early bird tickets for just €249. YoastCon is a hands-on SEO conference where you’ll learn invaluable tactics to enhance your site to get better rankings or results.

    Joost De Valk/ Yoast- 11 readers -
  • Ask Yoast: noindex posts that need an update?

    If you own a blog for a long time, it could be that some of your old blog posts need to be updated or optimized. Every once in a while, you should go through your archive to check that. When you go through your archive pages, you might see posts with low quality content that you don’t want Google to add to the index temporarily.

    Joost De Valk/ Yoast- 12 readers -
  • How to find the perfect WordPress theme

    We’ve seen it happen so often. You have a great blog, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout / look and feel, usability, and optionally, room for advertising. If the theme meets your needs in all two or three of these points, you might download and install it.

    Yoastin SEO Blogging How To's- 21 readers -
  • Metadata and SEO part 2: link rel metadata

    In the first post of our metadata series, I discussed the meta tags in the of your site. But there’s more metadata in the that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version of a page or to prevent duplicate content issues.

    Michiel Heijmans/ Yoastin SEO- 11 readers -
  • Does readability rank?

    Two weeks ago Google’s Gary Illyes tweeted that you should read your text out loud. If it doesn’t read nicely or sounds strange, it’ll probably won’t rank either. Of course, a discussion followed. Some SEOs are reluctant to believe him, because in some cases keyword stuffing still seems to pay off. For relatively small languages (like Dutch) this appears to be true.

    Marieke Van De Rakt/ Yoast- 11 readers -
  • Ask Yoast: redirecting your site to non-www and HTTPS

    Let’s say you own the website http://www.some-example.com. At one point, you might like visitors to go to the non-www version instead of the www version of your domain. In addition to this, if you follow security best practices, you might want to switch from HTTP to HTTPS. What should you do if you want to make both these changes? You probably figured out that you’ll have to re ...

    Joost De Valk/ Yoast- 13 readers -
  • Whipping your hosting into shape

    In this post I explain why Yoast SEO will soon warn people whose website runs on an older, unsupported, version of PHP to upgrade their PHP version. We’re doing this mainly to improve the security and speed of those websites. This post is long, but I’ll explain: what the problem is; why we want to fix it; why we burden the user with it; and how web hosts can work with us.

    Joost De Valk/ Yoast- 15 readers -

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