• Where do you want me to click?

      It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call to action. That call to action needs to be the main thing you want your visitor to do on that page, like buy your products or subscribe to your newsletter.

      Michiel Heijmans/ Yoast- 19 readers -
    • Setting up WordPress for AMP: Accelerated Mobile Pages

      Google has been pushing a new concept called Accelerated Mobile Pages, in short AMP. This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages? What is AMP? The Accelerated Mobile Pages project aims to make pages load instantly on mobile.

      Joost De Valk/ Yoastin Blogging- 24 readers -
    • SEO copywriting: the ultimate guide

      SEO copywriting is both a key element and a challenge in every SEO strategy. As search engines spider texts, the content of your website should be fine-tuned to the (ever-changing) algorithms of search engines. On top of that, your text should be written in such a way that your audience enjoys and understands your writing.

      Marieke Van De Rakt/ Yoastin SEO- 22 readers -
  • Low-budget branding for small businesses

    Over the last year, we have talked and written a lot about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and hard project.

    Michiel Heijmans/ Yoast- 8 readers -
  • Let us care for your site: Yoast SEO Care

    As a hard-working site owner, it is often difficult to find the time to work on issues that are holding your company back. You might find that the blog posts of your competitor appear higher in search results, but you don’t know what to do about it. Or, you might discover that your site isn’t performing as well as you’d like, even after you’ve tried everything in your power.

    Joost De Valk/ Yoastin SEO- 9 readers -
  • Site structure: the ultimate guide

    Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users needs the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important.

    Marieke Van De Rakt/ Yoast- 8 readers -
  • Yoast SEO 3.9

    It’s high time for a new release of our SEO plugins. Since moving to a two-week release schedule, we’ve fixed more bugs than ever and added some awesome new features. With version 3.9, we are gearing up for the big four-oh. In that last release of this year, we will add something remarkable. But let’s not get ahead of ourselves. Right now, we’re talking about Yoast SEO 3.

    Joost De Valk/ Yoastin SEO- 12 readers -
  • Ask Yoast: Duplicate content on LinkedIn Pulse

    Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content.

    Joost De Valk/ Yoastin Content- 8 readers -
  • Local business listings with Schema.org and JSON-LD

    One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a map to your store/location, reviews, and images. Find out how it all starts with Schema.org.

    Yoast- 9 readers -
  • Pagination vs infinite scrolling

    One of the things that is always pup for discussion is how to add large blog archives or even homepages to your blog. This can be done in a number of ways. You can list a certain amount of blog posts and add and ‘Older’ link at the bottom of that list. Or you can add a ‘load more’ button at the bottom. Or load more posts when scrolling down (infinite scrolling).

    Michiel Heijmans/ Yoast- 10 readers -
  • Ask Yoast: how many (internal) links on a page?

    Links are valuable for search engines. Therefore, it’s important to understand how Google and other search engines use links. They use the number of links pointing to a webpage to determine how important that page is. Not only external links could help in the ranking of a page in Google, but the internal links could help as well.

    Joost De Valk/ Yoastin SEO How To's- 12 readers -
  • SEO basics: What is SEO?

    SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how we perform SEO at Yoast.

    Marieke Van De Rakt/ Yoastin Paid Search SEO- 9 readers -
  • Ask Yoast: why and how to minify your JS and CSS

    If you check your site speed with Google PageSpeed Insights you might get the advice to minify your Javascript (JS) and Cascading Style Sheets (CSS) files. Your JS files contain the code of the interactive elements of your website. And in your CSS files you specify the design of your pages. Minifying those files will decrease your page load time and thereby provide a better user experience.

    Joost De Valk/ Yoastin How To's- 10 readers -
  • Interview with Maile Ohye (Google)

    According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.

    Yoastin Google- 16 readers -
  • How to change your WordPress permalink structure

    At Yoast, whenever we do a website review, we frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Why change your WordPress permalink structure? A common thing we see in permalink structures are the usage of dates.

    Joost De Valk/ Yoast -
  • SEO basics: What’s a slug and how to optimize it

    In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL which identifies a particular page on a website in a form readable by users.

    Michiel Heijmans/ Yoast- 9 readers -
  • Rich snippets for product listings with Schema.org

    You see them in search results a lot: product listings with added metadata, like price, availability, reviews and specifications. However, not every site offering the same product has the same rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the site hasn’t been enhanced with Schema.org data.

    Yoast- 12 readers -

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The Art & Science of Website Optimization

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