• Sliders suck and should be banned from your website

      Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site by loading extra JavaScript.

      Michiel Heijmans/ Yoast- 37 readers -
    • Top WordPress plugins every site should have

      WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Top WordPress plugins Many people have asked us for our list of top WordPress plugins.

      Michiel Heijmans/ Yoastin Blogging- 38 readers -
    • What is Cohort Analysis in Google Analytics?

      You might’ve noticed some features in beta under the Audience tab. One of those beta features is Cohort Analysis. I started looking at this analysis because I was curious. As is often the case with Google Analytics, it wasn’t evident right away. So that’s why I thought I’d delve into it a bit more and try to explain what this does for you! Optimize your site for search & s ...

      Yoast- 25 readers -
  • Create a website with SEO in mind: Technical pointers

    After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called someone that can build your website for you.

    Michiel Heijmans/ Yoastin SEO- 9 readers -
  • SEO basics: What is HTTPS?

    HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or message? Then it’s not secure and vulnerable to attack.

    Yoastin SEO- 10 readers -
  • Laura Crimmons on link building

    With only a few weeks left until YoastCon 2017, it’s time we introduced another of our amazing speakers. Laura Crimmons is Communications Director at Branded3, an award-winning SEO and digital marketing agency in the UK. Laura herself also has an admirable amount of achievements and awards under her belt, for example being named PR Moment’s Young Professional of the Year 2017.

    Yoast- 9 readers -
  • Closing a spider trap: fix crawl inefficiencies

    We recently made some changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you can find and fix them. Optimize your site for search & social media and keep it optimized with Yoast ...

    Joost De Valk/ Yoastin SEO- 9 readers -
  • The Yoast SEO Configuration Wizard

    Have you ever done a fresh Yoast SEO for WordPress install on your WordPress website? Have you ever found yourself wondering what’s hidden in the general SEO section of Yoast SEO? In the SEO section, in the bottom half of the WordPress menu on the left of the page? Perhaps the better question would be: have you ever tried our Yoast SEO configuration wizard? Our wizard takes care of all the littl.

    Michiel Heijmans/ Yoastin SEO- 15 readers -
  • Yoast SEO 5.6: The orphaned content filter

    In these last few releases of Yoast SEO, we’ve been focusing heavily on internal linking. Linking your posts in a sensible manner helps build a solid site structure, which, in turn, makes your site easier to understand for both humans and machines. Yoast SEO 5.6 brings another new tool to help you find content to link to: the orphaned content filter.

    Yoastin SEO Content- 9 readers -
  • Orphaned content filter – new feature in Yoast SEO premium

    If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important you make sure you link to all of your content.

    Marieke Van De Rakt/ Yoastin SEO Content- 9 readers -
  • Where SEO and UX meet on your site

    At Yoast, we think SEO only works when you use a holistic approach. Just optimizing your page titles isn’t enough. It’s also about site speed and user experience (UX), and great content is obviously a huge part of it. In a holistic approach, SEO has a lot of “teammates” that have to work together. In this post, we’ll go into a number of areas where SEO and UX meet.

    Michiel Heijmans/ Yoastin SEO- 15 readers -
    Earlier about the same topic:
  • YoastCon interview with Michiel and Marieke

    November 2, 2017. This date has been etched in the collective Yoast agenda’s for some time now. If you haven’t guessed, it’s when the second edition of the YoastCon SEO conference takes place. This practical conference is aimed at every site owner, business manager, content editor or anyone remotely making money with a site and trying to improve their results.

    Yoast- 10 readers -
  • SEO basics: what are user signals?

    If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know about them? What are user signals? User signals are behavioral patterns of users ...

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -
  • An alternative approach to Gutenberg

    There’s a lot of discussion in the WordPress world right now about a new editing experience that’s in the making. It’s called Gutenberg. While some of that discussion is technical, every user that uses WordPress regularly should be aware of what’s coming. At Yoast, we are quite excited about the concept of Gutenberg. We think it could be a great improvement.

    Joost De Valk/ Yoast- 11 readers -
  • How to avoid common SEO mistakes

    A few weeks ago, I gave a lightning talk at WordCamp Nijmegen (my hometown in the Netherlands) on how to avoid common SEO mistakes. And this seemed a great topic to write a post about as well, so here it is! I’ll describe the most pressing SEO problems I find on sites I work on as an SEO consultant.

    Yoastin SEO How To's- 15 readers -
  • Ask Yoast: www or no www?

    If you own a website, you have probably, at some point, thought about your preferred URL. Perhaps you chose between www.yoursite.com and yoursite.com straight away and never thought about it again. Or maybe you switched to or from www at one point. While in the early days of the internet www was the norm, these days a good many sites of great repute -Yoast.com included ;)- don’t use www.

    Joost De Valk/ Yoast- 10 readers -
  • Ask Yoast case study: SEO for a property inspector

    In this new Ask Yoast case study we’ll focus on an Australian real estate company: Building Properties Inspections Melbourne. This company specializes in building and pest inspections and provides its customers with reports, containing all the details of those inspections. What kind of customer makes use of these services? You could think of people who consider buying a propert ...

    Yoastin SEO- 19 readers -
  • How to improve WordPress search

    The default WordPress search functionality is certainly lacking in areas. Although changes were made in 2013 to improve it, there are still a few areas where WordPress could use some help. It is, however, relatively easy to improve WordPress search by adding a few pieces of code. Here, I’ll list some of the methods you could use to make WordPress search better.

    Yoastin Blogging How To's- 11 readers -

Yoast

The Art & Science of Website Optimization

Additional author: David Mihm
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