• Top WordPress plugins every site should have

      WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Top WordPress plugins Many people have asked us for our list of top WordPress plugins.

      Michiel Heijmans/ Yoast- 21 readers -
    • The perfect WordPress SEO permalink structure

      In the past we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your permalink structure.

      Joost De Valk/ Yoastin SEO Blogging- 24 readers -
    • Where do you want me to click?

      It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call to action. That call to action needs to be the main thing you want your visitor to do on that page, like buy your products or subscribe to your newsletter.

      Michiel Heijmans/ Yoast- 21 readers -
  • New online course: Technical SEO 1

    Today we’re launching our first technical SEO training. This training will help EVERYONE to understand those difficult technical SEO issues. We’ll teach you exactly how to analyze (and solve) the most common technical SEO issues. Technical SEO can be quite daunting, but with this training, you’ll be able to fully grasp al those complicated technical SEO issues.

    Marieke Van De Rakt/ Yoastin SEO- 5 readers -
    Earlier about the same topic:
  • SEO basics: What is crawlability?

    Ranking in the search engines requires a website with flawless technical SEO. Luckily, the Yoast SEO plugin takes care (of almost) everything on your WordPress site. Still, if you really want to get most out of your website and keep on outranking the competition, some basic knowledge of technical SEO is a must.

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -
  • SEO copywriting and writing for sales

    Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your newsletter or to return to your website.

    Marieke Van De Rakt/ Yoastin SEO- 16 readers -
  • Yoast SEO 4.3: It’s time for Spanish

    Did you know over 550 million people speak Spanish? Did you know there are now more Spanish speakers in the US than there are in Spain? And that Spanish is considered the second most important language in the world, just after English, and before Mandarin? These are huge numbers, and we are now proud to announce Yoast SEO 4.3 is starting to speak Spanish as well.

    Joost De Valk/ Yoastin SEO- 12 readers -
  • Ask Yoast: stop words in your focus keyword?

    If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have to optimize your post or page for a focus keyword with or without a stop word? In this Ask Yoa ...

    Joost De Valk/ Yoast- 9 readers -
  • Ask Yoast: how to get users to the right subdomain?

    As a site owner you want search engines to point people to the most “fitting” language. For instance, if you’re Dutch, you’d rather see the Dutch version than the English version, if the Dutch version is available. But sometimes you might want to switch. For instance, if you’re aboard, you’d want to be able to switch from the English version to the Dutch version.

    Joost De Valk/ Yoastin How To's- 12 readers -
  • Is my website over-optimized?

    Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, I will answer these two questions! Wh ...

    Marieke Van De Rakt/ Yoastin SEO- 13 readers -
  • SEO Basics: How to improve your mobile site

    Here’s the thing: your site should be mobile-friendly. In fact, this might just be your number one priority. If you want to improve your mobile SEO, you have to improve the performance of your site, plus you have to make sure that it offers users an excellent mobile experience. In this SEO Basics article, you’ll find an overview of what you should do to improve your mobile site.

    Yoastin SEO How To's- 17 readers -
  • My post ranks, but I don’t get any traffic

    You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to your site.

    Marieke Van De Rakt/ Yoast- 12 readers -
  • Ask Yoast: should I redirect my affiliate links?

    There are several reasons for cloaking or redirecting affiliate links. For instance, it’s easier to work with affiliate links when you redirect them, plus you can make them look prettier. But do you know how to cloak affiliate links? We explained how the process works in one of our previous posts. This Ask Yoast is about the method of cloaking affiliate links we gave you in that post.

    Joost De Valk/ Yoastin Affiliate- 11 readers -
  • How to remove www from your URL

    At Yoast, we sometimes receive the question how to remove (or add) www to your website’s URL. In this post I’ll show you how you can enforce either a www or non-www url by tweaking your .htaccess file (or nginx.conf if you’re running on an Nginx server). Get the most out of Yoast SEO, learn every feature and best practice in our Yoast SEO for WordPress training! » $ 99€ 99 - B ...

    Yoastin How To's- 12 readers -
  • Meta description for search & social

    Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that meta description really hasn’t changed that much over the years.

    Joost De Valk/ Yoastin SEO- 18 readers -
  • Tips for your local SEO content strategy

    If you own a local business, you want to dominate the local search results of your niche. But how do you write content that’ll pop up in those local search results? On what aspects should you focus? In this post, I’ll give tips you can use in order to set up your very own local SEO content strategy.

    Marieke Van De Rakt/ Yoastin SEO Content- 13 readers -
  • Yoast SEO 4.2 adds another new language: Dutch

    In our quest to speak more of the world’s languages, we’ve now added our mother tongue: Yoast SEO 4.2 premium supports Dutch in its entirety. Our Dutch writing audience can now use all of our innovative features, like Insights and Internal linking suggestions, in their own language. More languages will follow soon.

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Ask Yoast: nofollow layered navigation links?

    If you have a big eCommerce site with lots of products, layered navigation can help your users to narrow down their search results. Layered or faceted navigation is an advanced way of filtering by providing groups of filters for (many) product attributes. In this filtering process, you might create a lot of URLs though, because the user will be able to filter and thereby group ...

    Joost De Valk/ Yoastin SEO- 14 readers -

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