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With 2018 just around the corner, it’s time to look back at yet another amazing year at Yoast. We’ve made some excellent improvements to Yoast SEO and released a bunch of new awesome online SEO courses. Team Yoast has been to lots and lots of conferences. We’ll write separate blog posts to look back at all those things.
2018 is approaching rapidly. Time to look back at yet another awesome year at Yoast. A year in which we attended quite the number of conferences. In this post, we’ll give you an impression of a few of the conferences we have been to, cities we’ve visited and friends we’ve made! So, without further ado, these are the events we attended in 2017.
We’re quickly nearing the end of 2017. These final days of the year are for contemplating, thankfulness and optimism about what’s ahead. While we’re looking back at this past year – which has been incredible for us -, we wanted to present for your reading pleasure: the twelve most read posts of 2017. A super powerful collection of SEO knowledge. Time to start the countdown.
Both the free and the Premium Yoast SEO plugin come with several default settings. We’re all about sensible default settings! So, we’ve put a great deal of thought into setting these defaults, to make sure they’re right for most users. Still, it’s understandable that people get confused, for example when using our awesome configuration wizard, when they see the visibility of th ...
It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of deep breaths and grab a piece of (digital) paper and write down the things you should check.
The end of the year is coming up fast. Today is the day we’re releasing the last update of Yoast SEO in 2017. It’s been a wild ride this year and we’re already working on big plans for 2018. But first, Yoast SEO 6.0. And yes, we’ve heard you loud and clear; we’ve extended the meta description length to 320 characters.
You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research.
When my colleagues asked me to name two of my favorite products for my birthday sale, I didn’t hesitate. Yes, our flagship product Yoast SEO is awesome, but I’ve always had a thing for small businesses and helping them optimize for Google. Two of our products that every small business owner should purchase, in my book, are our Local SEO plugin and our Technical SEO training.
Today’s case study is about renting holiday homes. There are a million holiday homes out there in all shapes and sizes. So what about a castle? A reader sent us a link to the site of a beautiful castle, located in France: Chateau de Lastours. The rooms and apartments are for rent. Let’s have a look at their site to see how they can improve it and welcome more visitors! Speeding ...
With so much of our day-to-day communication happening online these days, the use of emojis, to add some flavor to typed messages, has gone through the roof. They don’t just express emotions, but depict a range of animals, objects, places and so on, as well. The options to express yourself with them are endless! If you frequently use emojis in your daily communication, you may ...
In this article, I’d like to highlight the snippet preview in our Yoast SEO plugin. What is it, how does it work and what should you pay attention to? First of all, I have to point out that Google makes the final selection of content for your mention in the search result pages. No matter how much effort you put in optimizing your meta description, if Google feels that another s ...
Your focus keyword is the keyword you want your post or page to rank for. Some people like to use the same focus keyword over and over again. But, that’s not what a focus keyword is for! You should use a focus keyword only once. But why? And what should you do if you desperately want to rank for that one specific keyword? Don’t despair: I’ll tell you all about it in this post.
While Yoast SEO is mostly known for its WordPress plugin, we are in the process of branching out. We support several plugins for other platforms, like Magento 2. One of those platforms, the large-scale open source CMS TYPO3, received a brand new version of Yoast SEO today. In Yoast SEO for TYPO3 1.3, you’ll find several fixes and enhancements that greatly improve the plugin.
Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable part of your SEO strategy.
Headings play an important role in structuring text, whether it’s on paper or online. Since reading from a screen is already quite difficult, you should make sure you make proper use of headings. There’s a hierarchy in heading tags, with being the most important, and the least important. This will help both your visitors (whether they’re reading or using a screen reader!) and s ...