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  • How to perform an SEO audit. Part 3: Site speed & Engagement

    This week, we’ve been showing you how to perform an SEO audit on your website. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. In part 1, I talked about user experience and content SEO and in part 2, I’ve touched on general SEO issues. Here, I’ll round off this series with a look at site speed and engagement.

    Michiel Heijmans/ Yoastin SEO How To's- 14 readers -
  • How to perform an SEO audit. Part 2: General SEO

    In my previous article, part 1 of the How to perform an SEO audit series, I showed you the steps you could take to evaluate the SEO of your own – or someone else’s – site. The first steps were all about content SEO and user experience. In part 2, I’ll dive deeper into the general SEO part of the audit. Later, I’ll conclude the series with part 3, where I’ll look at site speed and engagement.

    Michiel Heijmans/ Yoastin SEO How To's- 14 readers -
  • How to perform an SEO audit. Part 1: Content SEO & UX

    A couple of years ago, we did about 40 to 60 SEO audits a month. Although consultancy has not been in our product range for some time now, we do occasionally perform these audits, for instance when a friend asks us to have a quick look. An SEO audit like that is not as elaborate as the ones we used to present our clients, but do give a nice overall view of how your SEO is doing.

    Michiel Heijmans/ Yoastin SEO Content- 12 readers -
  • Yoast SEO 5.9: A more accessible content analysis

    A new release doesn’t always have to bring incredible features, as it can silently set the stage for bigger things to come. Yoast SEO 5.9, released today, is such a release. While this release doesn’t contain groundbreaking new features, it does provide an important new piece of the Yoast SEO puzzle for the future: we’ve rebuilt the content analysis in React.

    Yoastin SEO- 12 readers -
  • How to respond to online reviews of your business

    Online reviews are important for any local business. They’ve become essential in local search strategies. Having positive reviews and ratings will help in attracting traffic, both to your website as well as to your local business. Should you respond to positive reviews? And what about the negative ones? Here, I’ll give you lots of tips on how to respond to online reviews of your business.

    Marieke Van De Rakt/ Yoastin How To's- 14 readers -
  • Ask Yoast: Using a TLD as part of your brand?

    Branding plays a vital role in the success of your business. We’ve written about branding several times on this site, for instance, the 5 tips on branding and Low-budget branding for small businesses articles. Your domain name should also be a part of your brand. But should you buy one of those fancy new TLDs like .amsterdam or .

    Joost De Valk/ Yoast- 10 readers -
  • How to connect Google Search Console to Yoast SEO and fix errors

    In our plugin, you can connect Google Search Console to Yoast SEO. This verifies your website for your Google Search Console account and allows you to view your crawl errors. Especially when you have a large site, the number of crawl errors might scare you. In this post, I’ll explain a bit more about crawl errors and show you how to fix them, using Yoast SEO Premium.

    Michiel Heijmans/ Yoast- 22 readers -
  • Readability ranks!

    Does it pay off to write a text that is nice and easy to read? Will readable content lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we are strong believers in writing texts that are nice and easy to read. We’ve developed an entire tool to help people write readable texts. We truly believe that readability ranks.

    Marieke Van De Rakt/ Yoast- 10 readers -
  • Video backgrounds suck and should be banned from your website

    “I just love those video backgrounds and we need them on our new website.” No, you don’t. “They are so engaging and set a friendly mood.” No, they don’t. “It’s an amazing new feature and it helps conversion.” No, it doesn’t. Besides that, the conversation is annoying me. Video backgrounds suck big time.

    Michiel Heijmans/ Yoast- 11 readers -
  • Search and SEO in 2018

    2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the last decade(s), our computers have become faster and faster, and our phones have been catching up.

    Joost De Valk/ Yoast- 14 readers -
  • Ask Yoast: Yoast SEO premium features explained

    As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, it has a great deal more to offer! It has several features that help you drastically impro ...

    Joost De Valk/ Yoastin SEO- 17 readers -
  • Stop pleasing Google!

    Over the last couple of months, I attended some events, for instance, our own YoastCon, which was awesome! The thing that kept echoing in my head was the vast misunderstanding a lot of people have about websites and Google. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way.

    Michiel Heijmans/ Yoast- 10 readers -
  • Welcome to the new Yoast Academy

    Yoast’s mission is SEO for everyone, and one way we work towards that is by providing knowledge on all aspects of SEO to everyone. Our blog has a wealth of knowledge, but it can be quite overwhelming: where to start? To help people easily learn all about a particular aspect of SEO, we also offer several SEO courses.

    Yoast- 15 readers -
  • 5 SEO questions you were afraid to ask

    Some SEO questions are awkward. You want to know the answer to them, but you feel pretty stupid for just having the thought about it in your mind. If you ask your next door SEO neighbor, you’re afraid he or she will laugh. You’re embarrassed. You’re afraid to ask that specific question. But still, there is this undying desire to know the answer.

    Michiel Heijmans/ Yoastin SEO- 11 readers -
    Earlier about the same topic:

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The Art & Science of Website Optimization

Additional author: David Mihm
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