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  • Analytics: 5 tips to measure your Black Friday success

    Black Friday is almost here. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce them with an awesome discount.

    Yoast- 12 readers -
  • SEO basics: What is Googlebot?

    Whenever I think of Googlebot, I see a cute, smart Wall-E like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to its index. Here, I’ll introduce you to the crawler and show you what it does.

    Yoastin SEO- 10 readers -
  • Ask Yoast: changing URL structure and rankings

    If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. URLs like that don’t say much about the content of a page and look cluttered. If you want to change your URL structure for this reason, or whatever other reason, it could affect your rankings.

    Joost De Valk/ Yoast- 12 readers -
  • SEO Basics: What is conversion?

    First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, and make sure your visitor has the best user experience.

    Michiel Heijmans/ Yoastin SEO- 7 readers -
  • Yoast SEO 5.8

    For us, these last few weeks were mostly about our SEO conference YoastCon, but work on Yoast SEO went on as well. Today, we’re proud to present Yoast SEO 5.8. In this release, you’ll find a truckload of fixes and enhancements. I’ll share some of them in this release post and I’ll shine a light on all those smart community members who helped enhance this release.

    Yoastin Social SEO- 16 readers -
  • Ask Yoast case study: SEO for a fashion business

    As a small business owner in the fashion and interior design industry, it’s important to make sure that visitors become familiar with your work and style. But when it comes to making your site SEO proof, some other aspects need attention as well. This case study focuses on the site bedivine.com.au, a great example of a visually nice site, in need of some small SEO finishing tou ...

    Yoastin SEO- 13 readers -
  • Adapting your content SEO strategy

    If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet your goals? Simply reset your goals? Or do you adapt and improve your SEO strategy? And h ...

    Marieke Van De Rakt/ Yoast- 8 readers -
  • Ask Yoast: adding testimonials to your site

    Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of others, and why whatever it is you’re offering them is so awesome.

    Joost De Valk/ Yoast- 16 readers -
  • Analytics basics: Which posts and pages perform best

    Picture this, you have an excellent website with nice pages and posts, but you have no clue how these pages perform. Sound familiar? How do you know if people like the posts you’re writing? Where do you find out if your pages convert visitors into newsletter subscribers or customers? The answer lies in the data you’re collecting.

    Yoast- 16 readers -
  • YoastCon 2017: 10 takeaways to improve your SEO

    It’s been a week since the SEO conference YoastCon and we’re still processing all the cool stuff we’ve heard and seen. In a few days, you’ll be able to watch the talks on video and make your own to-do list to make your rankings skyrocket. To give you an idea of the story arc of YoastCon, I’ll share ten takeaways that have an impact on your SEO, now and in the future.

    Yoastin SEO- 13 readers -
  • Check your site’s SEO yourself

    One question we get quite often is whether we can help people recover from the drop they noticed in their rankings or traffic. Often, this was a legitimate drop and people were actually in a bit of trouble. However, in most cases, there wasn’t anything wrong with either the traffic or the rankings.

    Michiel Heijmans/ Yoast- 19 readers -
  • Why you should actively avoid the passive voice

    Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions pertaining to the passive voice. I’ll start by explaining what it is.

    Yoast- 11 readers -
  • How’s your English?

    Writing English can be hard, especially if it’s not your first language. But how important is it to use correct English? Does it even matter? In this post, I’ll explain why it’s so important to use correct language in your posts and articles. So: How’s your English? Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $199 - Buy now » Info O ...

    Marieke Van De Rakt/ Yoast- 9 readers -
  • YoastCon 2017: The day after

    Good day everyone! It’s the day after our SEO conference YoastCon and while we didn’t get much sleep last night, we’re still full of energy from the awesome day we – and hopefully every single visitor and our live stream audience – had. Here, we’re taking a peek at what happened yesterday. Somewhere next week, we’ll publish a complete overview of the conference.

    Yoast- 10 readers -

Yoast

The Art & Science of Website Optimization

Additional author: David Mihm
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