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  • Ask Yoast: how to get sitelinks

    As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking nr. 1. Sitelinks can help you achieve that. These links appear under the main search result, highlighting subpages of a website. Sitelinks can push down the pages of your competitors on the results pages, and provide potential visitors ...

    Joost De Valk/ Yoastin How To's- 13 readers -
  • AMP news: Where are we now?

    It has been a while since we did a post specifically on AMP. Not sure whether that is because AMP is becoming a common part of the publisher’s toolkit we all use, or that there’s just not that much AMP news to share. I took the liberty to collect some of the recent developments for you. In this post, I will share some of the things that caught my eye and might be interesting fo ...

    Michiel Heijmans/ Yoast- 10 readers -
  • Measuring mobile site speed with Google Lighthouse

    Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark art.

    Yoastin Google- 12 readers -
  • High-speed keyword research

    If you want to do high-quality keyword research, you’ll need a lot of time. Or a lot of people. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. That’s difficult, as well as time-consuming.

    Marieke Van De Rakt/ Yoastin SEO- 8 readers -
  • Gutenberg: Concepts for integrating Yoast SEO

    Gutenberg is the new editing experience coming to WordPress. We’ve talked about it before. While we have some hesitations, we do see Gutenberg as a major step forward and are thinking about how we will integrate Yoast SEO into Gutenberg. In this post, we’ll share some of the ideas we’re excited about.

    Joost De Valk/ Yoastin SEO- 12 readers -
  • Ask Yoast: Avoiding duplicate content for multi-regional sites

    If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. For example: if you translate your existing content into a different language, it isn’t considered duplicate content.

    Joost De Valk/ Yoastin Content- 12 readers -
  • The beginner’s guide to Yoast SEO

    Suppose you know nothing about SEO but have heard about this little gem called Yoast SEO. People told you that it is a very convenient tool to optimize your site and its pages for Google, Bing, and Yandex. It’s effortless. You want to use it. You install the Yoast SEO plugin or the Yoast SEO extension and simply follow the advice given in that plugin.

    Michiel Heijmans/ Yoastin SEO- 15 readers -
  • HTTP 503: Handling site maintenance correctly for SEO

    Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. However, in the case that you need more time to get things fixed, chances are much higher that GoogleBot might come for a visit and be confronted with a website that’s down.

    Yoast- 10 readers -
  • Yoast SEO 5.7

    We’ve just hit ‘publish’ on the next release of Yoast SEO. Yoast SEO 5.7 isn’t so much about killer new features, but more about ironing out some kinks to make sure we’re offering you the best possible experience with the plugin. In this release, among other things, we’re adding some new notifications and improvements to the logic that determines how you use keywords in your post.

    Yoastin SEO- 20 readers -
  • How to create SEO-friendly copy in a foreign language

    If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in a language that’s not your mother tongue.

    Marieke Van De Rakt/ Yoast- 13 readers -
  • Ask Yoast: Lower rankings without HTTPS?

    Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal.

    Joost De Valk/ Yoast- 13 readers -
  • Create a website with SEO in mind: Content optimization

    If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both your visitors and Google.

    Michiel Heijmans/ Yoast- 10 readers -
  • Create a website with SEO in mind: Technical pointers

    After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called someone that can build your website for you.

    Michiel Heijmans/ Yoastin SEO- 13 readers -
  • SEO basics: What is HTTPS?

    HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or message? Then it’s not secure and vulnerable to attack.

    Yoastin SEO- 12 readers -

Yoast

The Art & Science of Website Optimization

Additional author: David Mihm
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