Yoast - Posts from July 2016

  • Yoast SEO 3.4: accessibility first

    Today we’re releasing Yoast SEO 3.4, a release mostly aimed at improving our accessibility. Which means you won’t see most of the changes, but they’ll make a world of difference to others. We’ve also improved our readability checks and how we deal with some languages, more on that below. Accessibility changes When we hired Andrea a while back (more on that here), we knew we were in for a treat.

    Joost De Valk/ Yoast- 13 readers -
  • 5 things to do after a hack

    Even if you try your utmost best, chances are hackers will find a way to hack your site. Following our WordPress security article, I’ll show you five things you should do right after you find your site to be hacked. Some of those things you should probably do before it even happens! 1. Understand what just happened Your site has been hacked. There are a number of ways this can happen.

    Michiel Heijmans/ Yoast- 23 readers -
  • Ask Yoast: Facebook or Adwords advertising?

    If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who doubted between these two channels: “If I only have a limited bu.

    Joost De Valk/ Yoastin Social Paid Search- 17 readers -
  • Insights in Instagram analytics

    Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens chose Instagram as their personal number one social network.

    Michiel Heijmans/ Yoast- 31 readers -
  • Google maps API changes

    Google has recently announced some changes to their Google Maps API. More specifically they have changed for which functionality in Google Maps they require API keys. This has a profound effect on our Local SEO plugin as that plugin allows you to easily embed maps with directions and/or store locator functionality.

    Joost De Valk/ Yoast- 13 readers -
  • Blog post planning

    Maintaining a blog takes more than just writing a bunch of blog posts. You should develop a strategy and planning for your content (especially if you are writing with multiple authors). Also, you should interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give some practical tips on how to effortlessly plan your blog posts.

    Marieke Van De Rakt/ Yoastin Content- 19 readers -
  • Blog or vlog?

    Making short video blogs (vlogs) can be a great way to attract new audiences and to entertain or surprise your current audience. It could make the blog on your website livelier. But is it always a good idea? And what does vlogging mean for the SEO of your website? How do you decide whether to write a blog or to record a vlog? In this post, I’ll first explain the things you nee ...

    Marieke Van De Rakt/ Yoast- 20 readers -
  • Crawl budget optimization

    Google doesn’t always spider every page on a site instantly. In fact, sometimes it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it becomes time to optimize your crawl budget. Crawl budget is the time Google has in a given period to crawl your site.

    Joost De Valk/ Yoast- 22 readers -
  • Crafting the perfect shop category page

    The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this in our website reviews almost every week. In this article, I’d like to break down the elements of a perfect category page. The shop category page: just a regular page The shop category page should first be treated as a normal page you want to optimize for ...

    Michiel Heijmans/ Yoast- 20 readers -
  • Planning your website like your holiday

    Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. In this post, I’ll explain the process of planning a (new) website from scratch. And make that process clear by highlighting similarities with planning a holiday.

    Michiel Heijmans/ Yoast- 16 readers -

Yoast

The Art & Science of Website Optimization

Additional author: David Mihm
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