Yoast - Posts from October 2016

  • Yoast SEO 3.7: meet Insights

    Our development team has been working hard on new features for Yoast SEO Premium. You can expect some exceptionally cool stuff in the coming months. Besides fixing a couple of bugs, we lay the groundwork for one of these features today. Eagle-eyed users of the 3.7 version of Yoast SEO Premium will probably have noticed the new box beneath the analysis section, called ‘Insights’.

    Joost De Valk/ Yoastin SEO- 16 readers -
    Earlier about the same topic:
  • How to create a 301 redirect in WordPress

    There will be times where you want to redirect visitors to a different part of your website when they visit a particular page or post. Reasons for this can be that you renamed a post and its URL, a page was removed or you want a different page to rank. Redirects in a nutshell The name ‘redirect’ pretty much says it all: It sends visitors traveling to a specific page to an alternative one.

    Yoastin Blogging How To's- 20 readers -
  • Turn your online customer into a brand ambassador

    Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Want to optimize your WooCommerce shop for local shopping? You need Local SEO for WooCommer ...

    Michiel Heijmans/ Yoastin Social- 19 readers -
  • AMP for eCommerce

    In October 2015, Google announced a little thing called AMP. Initially, AMP started with a focus on news pages, but that focus rapidly changed towards every page of your website. That doesn’t just go for news websites. It seems like AMP is here to stay and every website needs to optimize for it. That also goes for eCommerce sites. This article discusses AMP for eCommerce sites.

    Michiel Heijmans/ Yoast- 23 readers -
  • Keep your content fresh and up to date!

    How do you make sure that all content on your website is still relevant? Why is that even important? For some of you, coming up with new ideas for blog posts seems the biggest challenge of blogging. However, you want your existing posts to show up-to-date content as well. And that could well be an even bigger challenge! In this post, I’ll explain why it’s important to have fres ...

    Marieke Van De Rakt/ Yoastin Content- 17 readers -
  • Ask Yoast: reference number in URL?

    Reference numbers (or post IDs) might be easy for your CMS, but they aren’t for your users. Remembering a URL with a number in it is hard, so the chance people will remember it and link to it is smaller. If people can remember your URLs they can also find it and share it with their friends more easily. In this Ask Yoast we explain what you should do with reference numbers in URLs.

    Yoast- 15 readers -
  • Ask Yoast: how to get most out of cornerstone content

    You’ve did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles of your site? This is an issue a lot of our site review customers struggle with. The answer is quite simple though! In this Ask Yoast we’ll explain: “How can I use cornerstone ...

    Joost De Valk/ Yoastin Content How To's- 32 readers -
  • Ask Yoast: when should I use hreflang?

    Do you own a site in multiple languages or aimed at different regions? In that case, you want search engines to point people to the most “fitting” language and site. On top of that, you want to prevent Google from seeing similar content on sites for different markets as duplicate content. hreflang is the technical SEO solution for sites that have similar content in multiple lan ...

    Joost De Valk/ Yoast- 28 readers -
  • Ask Yoast: what’s a slug?

    For this edition of Ask Yoast, we received a question that belongs in the SEO basics category: what’s a slug? The answer is simple because it’s the piece of the URL that distinguishes a post. In this Ask Yoast, Joost explains what a slug is and what its SEO benefits are. This Ask Yoast is all about the following question: “What’s a slug? What’s the difference with a URL? And ...

    Joost De Valk/ Yoast- 23 readers -
  • Marketing your blog

    If you are writing blogs, you want an audience. Nobody wants to perform in an empty room! Ranking high in search engines by doing your SEO flawlessly will, of course, help. But you can do more! In this post, I’ll give you lots of blog marketing tips to make sure your audience will grow and will keep on growing! Tip 1: Start with a mission Marketing has to do with increasing the ...

    Marieke Van De Rakt/ Yoast- 17 readers -
  • Why every content SEO strategy should start with keyword research

    The effectiveness of every content SEO strategy largely depends on the quality of the keyword research that has been executed. If you optimize for words that nobody searches for, you won’t be found. If you optimize for terms that are much too competitive to rank for, you won’t be found either. In this post, I explain why you should start with keyword research and how you can ma ...

    Marieke Van De Rakt/ Yoastin SEO Content- 17 readers -
  • Use Yoast SEO to make your content findable

    If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine Optimization is focused on making your web pages ...

    Marieke Van De Rakt/ Yoastin SEO Content- 16 readers -
  • The importance of original content for SEO

    Nobody wants to read old news. The content of your articles and blog post should be new, fresh and original. It should add something to all the junk that’s already out there on the internet. In this post, I’ll explain the importance of original content for SEO to you. Google’s mission In order to understand why original content is important for SEO, we should take a look at Google’s mission.

    Marieke Van De Rakt/ Yoastin SEO Content- 14 readers -
  • How to get Google to crawl your site faster

    A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to improve your crawl speed. We’ll cover them in this post.

    Joost De Valk/ Yoastin Google How To's- 24 readers -
  • Why every developer should read Plato

    At WordCamp Milano, I gave a talk with the enticing title Why every developer should read Plato. The short answer to that question: to learn Socratic thinking. In this post, I will share some of my personal journeys as a philosopher in software development. In doing so, I will also introduce a few philosophical concepts that might help you level up your skills as a developer.

    Yoast- 15 readers -
  • New plugin: Local SEO for WooCommerce

    Ranking locally should be a top priority for all small businesses. Customers increasingly depend on local search to find a relevant business near their current location. In view of that fact, you must make sure Google knows everything about your business so it can index your data and promote it in the search results.

    Joost De Valk/ Yoastin SEO- 22 readers -
  • Related posts need to make sense, not just be there

    Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for you? And that you can trust on this to cover your related post optimizations? We don’t think so.

    Michiel Heijmans/ Yoast- 17 readers -
  • New: Yoast Keyword research training!

    Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch the Yoast Keyword research training today.

    Marieke Van De Rakt/ Yoastin SEO- 19 readers -

Yoast

The Art & Science of Website Optimization

Additional author: David Mihm
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