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Yoast Academy is our online SEO courses platform. We’ve been working on our online SEO courses for almost two and a half years now. In 2017, we’ve added some new courses to the curriculum and updated some of the older content. More importantly, we’ve made big plans for new courses and formats for the new year! In this post, I want to look back at Yoast Academy in 2017.
With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or product was a great success, and you want to offer it ...
With 2018 just around the corner, it’s time to look back at yet another amazing year at Yoast. We’ve made some excellent improvements to Yoast SEO and released a bunch of new awesome online SEO courses. Team Yoast has been to lots and lots of conferences. We’ll write separate blog posts to look back at all those things.
It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of deep breaths and grab a piece of (digital) paper and write down the things you should check.
Everybody knows the colored bullets in Yoast SEO. There are two parts to the traffic light system, namely the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected as readable content is incredibly important if you want your site to succeed.
2018 is approaching rapidly. Time to look back at yet another awesome year at Yoast. A year in which we attended quite the number of conferences. In this post, we’ll give you an impression of a few of the conferences we have been to, cities we’ve visited and friends we’ve made! So, without further ado, these are the events we attended in 2017.
We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to improve your website for your visitors, and for Google in the process.
A year always seems like such a long time. But whenever we reach the end of one, we tend to say: where did it go? That’s definitely the case for developing and using software. We’re so invested in Yoast SEO that we sometimes forget when we added a feature because we use it so much. So, now’s the perfect time to give you a brief overview of the evolution of Yoast SEO in 2017.
We’re quickly nearing the end of 2017. These final days of the year are for contemplating, thankfulness and optimism about what’s ahead. While we’re looking back at this past year – which has been incredible for us -, we wanted to present for your reading pleasure: the twelve most read posts of 2017. A super powerful collection of SEO knowledge. Time to start the countdown.
Both the free and the Premium Yoast SEO plugin come with several default settings. We’re all about sensible default settings! So, we’ve put a great deal of thought into setting these defaults, to make sure they’re right for most users. Still, it’s understandable that people get confused, for example when using our awesome configuration wizard, when they see the visibility of th ...
It can be a great strategy to focus on long tail keywords. But don’t go overboard there. Trying to rank for very long keyphrases usually makes your text a terrible read. Why is that? And what should be your strategy for those long keywords? Let me tell you all about long focus keywords in this post! Focus keywords and focus keyphrases If you’re using our Yoast SEO plugin to opt ...
SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use.
Every website needs a proper call-to-action. Since I wrote the first version of that post way back when we have often been referring to that same post. It seems very hard to add focus to a homepage, somehow. I might be going out on a limb here, but I also think theme developers should design with this in mind.
Whenever you make some big changes to your website, for instance to your brand name, you’re probably eager for these changes to show in the search results. Unfortunately, it can take a while for Google to crawl your site again and until then, it will show the indexed version of your site in the results, without the changes.