• How to cloak your affiliate links

    We regularly consult for sites that monetize, in part, with affiliate links. We usually advise people to redirect affiliate links. In the past, we noticed that there wasn’t a proper script available online that could handle this for us, so we created one to tackle this problem. In this post, I explain how you can get your hands on it and how you can get it running on your website.

    Joost De Valk/ Yoastin Affiliate SEO How To's- 44 readers -
  • The perfect WordPress SEO permalink structure

    In the past we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your permalink structure.

    Joost De Valk/ Yoastin SEO Blogging- 41 readers -
  • Perfecting your goals in Google Analytics

    There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the ‘goal’. The goal is a feature in which you can track one of the following things: how many people reach a designated page, how many people stay on your site for a minimum amount of time, how many peopl ...

    Yoastin Google- 39 readers -
  • Top WordPress plugins every site should have

    WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Top WordPress plugins Many people have asked us for our list of top WordPress plugins.

    Michiel Heijmans/ Yoastin Blogging- 38 readers -
  • Sliders suck and should be banned from your website

    Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site by loading extra JavaScript.

    Michiel Heijmans/ Yoast- 37 readers -
  • Social buttons: How to add and track them on your site

    To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how to get started.

    Yoastin Social How To's- 36 readers -
  • Meta description for search & social

    Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that meta description really hasn’t changed that much over the years.

    Joost De Valk/ Yoastin SEO- 33 readers -
  • Ask Yoast case study: SEO of a mom blog

    SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows about it of course :-)), and I’ll give some SEO advice.

    Marieke Van De Rakt/ Yoastin SEO- 31 readers -
  • Is my website over-optimized?

    Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, I will answer these two questions! Wh ...

    Marieke Van De Rakt/ Yoastin SEO- 31 readers -
  • Ultimate guide to small business SEO

    SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. In this ultimate guide for local and small business SEO, we’ll tell you about finding your niche, optimizing pages and social media efforts.

    Michiel Heijmans/ Yoastin SEO- 30 readers -
  • SEO basics: How to use social media

    Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, you’re relevant to the topic at hand.

    Marieke Van De Rakt/ Yoastin Social SEO How To's- 30 readers -
  • How to find the perfect WordPress theme

    We’ve seen it happen so often. You have a great blog, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout / look and feel, usability, and optionally, room for advertising. If the theme meets your needs in all two or three of these points, you might download and install it.

    Yoastin SEO Blogging How To's- 29 readers -
  • Page speed as a ranking factor: what you need to know

    It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. For years, we’ve been bombarded by one message: mobile is going to take over the world.

    Yoastin How To's- 29 readers -
  • WordPress archive pages: the tutorial

    Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks.

    Yoastin Blogging- 29 readers -
  • Ask Yoast: do off-topic comments hurt SEO?

    If you own a blog, you have to deal with the opinions, questions, and feedback from your blog’s visitors. Mostly you receive comments related to your post, but sometimes you might receive off-topic comments. How do you respond properly? And, more importantly, do off-topic comments on your blog post hurt your SEO? In this Ask Yoast we’ll explain if off-topic comments hurt your S ...

    Joost De Valk/ Yoastin SEO- 29 readers -

Yoast

The Art & Science of Website Optimization

Additional author: David Mihm
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