• SEO basics: What is search intent?

    SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use.

    Marieke Van De Rakt/ Yoastin SEO- 9 readers -
  • Calling to the next action

    Every website needs a proper call-to-action. Since I wrote the first version of that post way back when we have often been referring to that same post. It seems very hard to add focus to a homepage, somehow. I might be going out on a limb here, but I also think theme developers should design with this in mind.

    Michiel Heijmans/ Yoast- 9 readers -
  • How to semantically link entities to your content

    Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or the candy bar entity? The context you giv ...

    Yoastin Content How To's- 8 readers -
  • Ask Yoast: Finding the best keyword strategy

    Doing keyword research is a vital part of your content SEO strategy, but can be a long and difficult process. It’s just not easy to get into the heads of your audience: what words and phrases could they be using? What is their intention when searching? Another important aspect to check is whether it’s realistic to try to rank for a certain keyword or keyphrase, especially if th ...

    Joost De Valk/ Yoast- 8 readers -
  • SEO basics: What is UX (and why bother)?

    You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t forget working on it if you want to rank high in Google. On top of that, we’ll shortly give you some pointers what to do to keep the users of your website satisfied.

    Yoastin SEO- 4 readers -

Yoast

The Art & Science of Website Optimization

Additional author: David Mihm
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