• Yoast SEO 3.1: Improved snippet editor and primary category

    Today we’re releasing Yoast SEO 3.1. It’s a release we’re truly very proud of in terms of functionality but also in the process we’ve gone through. Yoast SEO 3.0 was arguably our biggest release ever, with a lot of changes that needed to happen but it also lead to issues. Yoast SEO 3.1 aims to keep the good things of 3.0 while fixing the things that most people didn’t like.

    Joost De Valk/ Yoastin SEO- 53 readers -
  • How to cloak your affiliate links

    We regularly consult for sites that monetize, in part, with affiliate links. We usually advise people to redirect affiliate links. In the past, we noticed that there wasn’t a proper script available online that could handle this for us, so we created one to tackle this problem. In this post, I explain how you can get your hands on it and how you can get it running on your website.

    Joost De Valk/ Yoastin Affiliate SEO How To's- 44 readers -
  • New eBook: Shop SEO

    Would you like to generate more traffic to your eCommerce site? Are you dreaming of higher rankings and more sales? As of today, you can buy our Shop SEO eBook. In this eBook, we’ll give you lots of practical SEO tips, specifically focused on eCommerce sites. After reading our book, you’ll be able to easily update and improve your own SEO strategy.

    Marieke Van De Rakt/ Yoastin SEO- 42 readers -
  • Yoast SEO 4.0: lightning fast internal linking

    After months of hard work, we are ready to show Yoast SEO 4.0 to the world. In this version, we’re shipping an awesome Premium feature that many of you will find very, very helpful. We’ve figured out how to make the search for related posts to link to, fast and faultless. In this post, we’ll explain what you can expect.

    Joost De Valk/ Yoastin SEO- 42 readers -
  • The perfect WordPress SEO permalink structure

    In the past we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your permalink structure.

    Joost De Valk/ Yoastin SEO Blogging- 41 readers -
  • Perfecting your goals in Google Analytics

    There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the ‘goal’. The goal is a feature in which you can track one of the following things: how many people reach a designated page, how many people stay on your site for a minimum amount of time, how many peopl ...

    Yoastin Google- 39 readers -
  • Google update: Real time Penguin? Or something else?

    We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. In this post I’ll explain what we know right now and what we think about that.

    Joost De Valk/ Yoastin Google- 38 readers -
  • Top WordPress plugins every site should have

    WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Top WordPress plugins Many people have asked us for our list of top WordPress plugins.

    Michiel Heijmans/ Yoastin Blogging- 38 readers -
  • Setting up WordPress for AMP: Accelerated Mobile Pages

    Google has been pushing a new concept called Accelerated Mobile Pages, in short AMP. This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages? What is AMP? The Accelerated Mobile Pages project aims to make pages load instantly on mobile.

    Joost De Valk/ Yoastin Blogging- 38 readers -
  • SEO copywriting: the ultimate guide

    SEO copywriting is both a key element and a challenge in every SEO strategy. As search engines spider texts, the content of your website should be fine-tuned to the (ever-changing) algorithms of search engines. On top of that, your text should be written in such a way that your audience enjoys and understands your writing.

    Marieke Van De Rakt/ Yoastin SEO- 37 readers -
  • Sliders suck and should be banned from your website

    Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site by loading extra JavaScript.

    Michiel Heijmans/ Yoast- 37 readers -
  • 5 tips to write readable blog posts!

    Reading from a screen can be hard. If you want your readers to read your entire blog post, you should make sure your blog post is easy to read. Posts that are nice and easy to read will result in more returning visitors and a higher conversion rate. In this blog post, I’ll give five tips on how to improve the readability of your blog post! Focus on your audience! The most impo ...

    Marieke Van De Rakt/ Yoastin Content- 37 readers -
  • Social buttons: How to add and track them on your site

    To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how to get started.

    Yoastin Social How To's- 36 readers -
  • Ask Yoast: change URLs when relaunching website?

    Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process you might face the question if you should change or keep your URLs.

    Joost De Valk/ Yoast- 36 readers -

Yoast

The Art & Science of Website Optimization

Additional author: David Mihm
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