• Nadeem Azam on Muhammad Ali, Reading Lots of Books, and Workplace Bias

    Nadeem Azam, Chief Executive Officer and Founder of Azam Marketing, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins. I wanted to learn more about the real Nadeem, so I asked him a variety of questions I figured he had not been asked in previous interviews. Topics included… Muhammad Ali Programming video games as a kid Ending racial, c ...

    Shawn Collins/ affiliatetip.com- 6 readers -
  • 3 Underrated Metrics That Will Improve Your PPC Performance

    As Socrates almost said: an unmeasured campaign isn’t worth launching. If you don’t have concrete goals and KPIs for your campaign (relating to profitability), then it’s certainly going to be a dead loss. Not all metrics are created equal. While clicks and sessions might bring a smile to your face, they don’t make you money. They’re vanity metrics.

    WordStream- 11 readers -
  • How I make money: My 18 sources of online revenue

    By Mark Schaefer Today I thought I would do something unusual by peeling back the curtains of my business and explaining how I make money. I suppose I am a poster child for the gig economy since I have no fewer than 18 different sources of online-generated revenue! It’s important to note that since I founded my business nearly 10 years ago I have spent almost nothing on adve ...

    {grow}- 12 readers -
  • Step Up Your Apple Search Ads Performance

    http://www.hanapinmarketing.com/ppc-library/webinars/excel-tools-unlock-hidden-ppc-data/?utm_source=PPC%20Hero&utm_medium=Leaderboard&utm_term=Hidden%20PPC%20Data November 2, 2017 Since the Apple store launched in 2008, it’s grown to house 2.2 million apps in 2016 and receives more than 500 million unique customers per week.

    PPC Hero- 10 readers -
  • Shopify Criticized As Get Rich Scheme by Lawyers

    Shopify Inc. chief executive Tobias Lutke addressed criticism from short-seller Andrew Left Tuesday, denying his claims that the company uses illegal marketing tactics to drive growth. In a conference call following the release of the Ottawa-based e-commerce software company’s third quarter results, Lutke opened by saying “this is going to be a fun one.

    Pace Lattin/ Performance Marketing Insider- 13 readers -
  • How to 3X AdWords Conversion Rates Without Touching AdWords

    Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $325 per conversion to under $100. Here’s what that looked like: Pretty impressive, right? If you can cut your cost per conversion that much, you can drive way more conversions with the same advertising budget.

    Larry Kim/ WordStream- 13 readers -
  • Affiliate Summit West 2018 Advance Rate Ends November 17

    … Advance Rate prices are ending for Affiliate Summit West 2018, taking place January 7-9, 2018 in Las Vegas. The Advance Rate for registrations are going up after November 17, 2017. Get the lowest prices now! Starting November 18, 2017, the rates to register for Affiliate Summit will be increasing by $100 for each pass type. For a description…

    Shawn Collins/ affiliatetip.comin Affiliate- 14 readers -
  • Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business

    For small businesses with limited budget, it can be hard to decide how to distribute your advertising budget. Money is tight, and a lack of time is often a problem. Worse still is when you’re a new business fighting for visibility in the search results. My client Kerry's Fresh, a local business offering fruit and veg delivery, wanted to increase their online presence, but als ...

    WordStream- 18 readers -
  • What’s the Deal with Quora Ads? How-To + Case Study

    The way we ask and answer questions in 2017 is fundamentally different than at any other point in human history. Today, we’ll run through what Quora is, how to advertise on the platform, and what we experienced when we ran Quora ads for WordStream. What is Quora? Quora is a publicly mediated Q and A forum that relies on a system of upvotes and community contributions to serve ...

    WordStream- 12 readers -