• Facebook lets brands promote publishers’, influencers’ posts as ads

      After officially opening itself up last year as a free distribution outlet for branded content, Facebook is ready to cash in. On Monday Facebook rolled out a new way for brands to take the posts that they pay publishers and influencers to create — and that the publishers and influencers tag as branded using Facebook’s labeling system — and promote them as ads on the social network.

      Marketing Landin Social Content Facebook- 13 readers -
    • How to Easily Turn Blog Posts Into Videos

      Interested in repurposing your blog posts into videos? Looking for a no-cost tool to simplify the process? In this article, you’ll discover a partially automated tool that turns your blog posts into shareable social media video. by Orana Velarde on Social Media Examiner. #1: Choose Your Blog Post Lumen5 is an automation tool that lets you turn your blog posts into animat ...

      Social Media Examiner- 30 readers -
  • Content Writing: 8 Ways to Write Like a Content Marketing Ninja

    The job of a content writer definitely has its advantages – for example, you can work from home or do it on your own schedule. If you are a student and only consider the career of a content writer for yourself, then you should start practicing writing texts right now. The educational process provides many opportunities for this.

    The Next Scoop- 19 readers -
  • Best Practices for Building an On-Demand Content Strategy

    We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your content in a buyer’s hands quickly and easily. Content is king, but only if people can find it.

    Search Engine Land- 8 readers -
  • Brand Newsroom 153: Just what is the state of SEO in 2017?

    Search Engine Optimisation: Is it the magic sauce we need to add to our content to help us reach our audience? Or is it an old-fashioned dark art we no longer need to worry about? To discuss the state of SEO in 2017, the BNR team is joined by someone who really knows his stuff, Lush’s Zubin Fitter. Here are some key take-outs: SEO is still important.

    Lush Digital- 11 readers -
  • 5 Modern Lead Generation Tips to Escalate Conversions

    … what to do with them. Get Out of Their Spam Folder and Into Their Inbox GMass Helps You Reach Thousands and Make it Personal A lot of marketers complain about email marketing and the low open rates for their emails. That’s because they’re doing it wrong. Most promotional emails get filtered by Gmail’s “Promotions” tab or spam. When you use GMass…

    Relevancein EMail Content- 8 readers -
  • 5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS

    Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit Minneapolis.

    TopRank®- 16 readers -
  • How to build trust with your customers

    Trying on a pair of jeans in a store’s changing room the other day, I overheard another shopper ask the assistant, “does it look OK?” I’ve no idea what the person was buying but I know the question was directed at a sales assistant because the answer she got was: “Yeah, great; you should get it in the black, too”.

    Lush Digital- 12 readers -
  • 5 Ways Long-Form Content Is Going to Kick Your Butt in 2017

    Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users.

    Growmap- 9 readers -
  • Content Repurposing: 24 Easy Ways To Extend The Life Of Your Next Blog Post

    You know as a blogger, if you want to maximize the visibility of your blog and brand, you need to get your blog post out there for people to read. But, whether you’re blogging as a side hustle or this is your full-time gig, churning out original content on a consistent basis is a challenge. There’s just no time to produce epic-proportion-type posts that will grab your audienc ...

    Blogging Wizard- 14 readers -