• How 7 Startups Skyrocketed to Success with Content Marketing

    [Editor’s Note: Please welcome me in joining Anne Leuman to Anne is a Copywriter that joined TopRank Marketing earlier this year and specializes in creating awesome B2B content for some of our amazing Enterprise clients.] I’d venture to guess that you’re no stranger to content marketing.

    TopRank®- 5 readers -
  • This Week: Traffic-Boosting SEO, Content Marketing Truths, and Landing Page Conversions

    Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most interesting and knowledgeable articles from across the web. We’re looking at SEO techniques to increase traffic, as well as tips to drive conversion from paid traffic, and facts about content marketing. We’re also looking at proven Facebook marketing strategies, and the importance of the ...

    Rise to the Top- 8 readers -
  • Intelligent Content in Email: How to Activate Your Data and Boost Results

    Email marketing is hands-down the most effective way to engage with your audience on a personal level… but you already knew that. If you’re most marketers, you also know how important it is to exceed your customers’ expectation with email – otherwise your competition will beat you to it. To stay relevant and ramp up revenue, you need to create hyper-personalized, innovative co ...

    Movable Ink Blog- 12 readers -
  • Gated or Non-Gated Content: When? Why? How…

    Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder.

    Marketing Technology Blog- 14 readers -
  • Connecting Content to Measurable Business Outcomes

    … I recently passed my six-month mark at Contently. In my very first post on The Content Strategist, I wrote this: The biggest challenge facing content marketing is also its greatest opportunity. How do we connect each piece of content to a specific business outcome? In content marketing, ROI means many things to many people. The responsibility…

    The Content Strategistin Content- 9 readers -
  • 10 Reasons Why Podcasting Is the #1 Content Platform

    There’s a story I like to tell here at Smart Passive Income. I tell this story again and again because it’s a core part of who I am, and it’s an integral part of my journey to becoming an entrepreneur and the “crash test dummy of online business.” The story I am referring to is the time, back in 2008, when I was laid off from my architecture job.

    Pat Flynn/ The Smart Passive Income Blog- 13 readers -
  • When to Send Article Pitches (and Other Important Emails)

    It feels good when you’ve done your research before pitching an article idea to an editor: You know the publication’s audience You know your topic offers value in unique ways You know the editor’s content preferences and pet peeves But you’re not done yet. Although hitting the “send” button on your email seems like an inconsequential step in your article pitching p ...

    Stefanie Flaxman/ Copyblogger- 14 readers -
  • 10 Truths About Content Marketing You Need To Know

    It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting process for that fix? I decided that maybe best to just turn it on and off first. Three minutes later the frozen screen is replaced by a working laptop. Problem fixed. Then I tried to login to the internet. I was met with that message….

    Jeff Bullas/ Jeffbullas's Blog- 24 readers -
  • If Your Content Team Just Did This, You’d Be Winning

    There’s plenty of articles out there already on how terrible most content is that’s out there. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research.

    Douglas Karr/ Marketing Technology Blog- 14 readers -