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  • Content Conversations: Top Content Marketing Lessons Learned in 2017

    One of the best ways to improve your skills as a content marketer is to learn from the successes and failures of other marketers. And as we near the end of 2017, many marketers are reflecting on what has (and hasn’t) worked in the past year and looking to what this means for content goals and plans for the coming year.

    Ashley Zeckman/ TopRank®- 10 readers -
  • ‘We were leaving money on the table’: How Wired is diving into commerce content

    After two years of experimenting with affiliate links inside its coverage of tech and gift guides, the Condé Nast-owned Wired has rebooted its product review pages to make them more easily shoppable, hired three new editorial staffers for a gear reviews team that now totals seven and beefed up its distribution strategy with the launch of a dedicated gear newsletter and content licensing strategy.

    Digiday- 10 readers -
  • How To Do Content Marketing Without Writing Blog Posts

    Content marketing is all the rage right now. And for good reason. It’s the best way to bring in new organic traffic to your site. If you want a piece of the organic, SEO traffic pie, you need to be creating new content on a daily basis. Otherwise, you risk falling behind. There are currently millions of blog ...

    The Daily Egg- 14 readers -
  • Digiday Research: For most publishers, video is less than 25 percent of total content

    … Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. “Pivoting to video” has been the talk of the digital media industry…

    Digidayin Content- 12 readers -
  • Identifying credible content online, with help from the Trust Project

    … in Google News and Search. And just recently we added information to our Knowledge Panels to help people get a quick insight into publishers. Today, we’re announcing a move toward a similar labeling effort by the Trust Project, which is hosted at the Markkula Center for Applied Ethics at Santa Clara University. The Project, which is funded by Google…

    The Official Google Blogin Content- 11 readers -