• How to conduct an SEO content audit

      Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not enough to develop and optimize website content for just search engines anymore.

      Search Engine Land- 19 readers -
    • Our Top 11 Content Marketing Takeaways from #CMWorld 2017

      Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting and inspiring.

      TopRank®- 39 readers -
  • 6 Simple Tips to Rank High in Google’s Search Engine

    Search engines such as Google are seen as black boxes that hand out page one search rankings for websites and blogs based upon secret and mysterious calculations. In essence that is true. Hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engine.

    Jeffbullas's Blog- 6 readers -
  • Why No One Is Sharing Your Content (And How To Solve The Problem)

    Content that goes unshared is like a commercial that no one sees. It’s had time, money and energy invested into it. It’s even got an agenda; a product to push. But no one sees it. Therefore it might as well not exist. So how do you ensure your content doesn’t sink into the depths of obscurity? How do you find the magic formula to achieve social shares and referral traffic? W ...

    Jeffbullas's Blog- 7 readers -
  • 5 tips to create a data-driven content marketing strategy

    Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention. It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert.

    Search Engine Watch- 11 readers -
  • Love, politics and content marketing

    … In this new episode of The Marketing Companion, Tom Webster and I cover some of the highlights of the 2017 Content Marketing World. It was the first conference Tom and I attended together for some time so it was a good opportunity to compare notes on the content marketing spectacular. We discuss: Why Tom faced a nearly empty room for his…

    {grow}in Content- 13 readers -
  • 6 Great Examples of Travel Brands Using Content Marketing Successfully

    Are you prepared for the ever-changing trends in the travel industry? The truth is, this can be a big challenge for travel companies and marketers. In this post, I explore how 7 travel companies are leveraging content marketing techniques to increase their SEO visibility and drive new customers. Make no mistake about it, there is a huge amount of money in the travel market.

    Pete Campbell/ State of Digital- 8 readers -
  • A Day in the Life of a Content Strategist

    As of today, 40,427 people have the title of content strategist on LinkedIn. Another 1,389 open roles await the right candidate. And according to recent research from The Creative Group, content strategists currently hold one of the top-paying jobs in the tech and creative fields. Strategists typically earn between $81,000 and $115,000, a jump of more than 5 percent from last year.

    The Content Strategist- 8 readers -