• Stalled Out for Blog Content? Follow the Buyer’s Journey

    Coming up with new ideas for blogs on a regular basis can be really tough. In fact, this is often one of the biggest struggles that new inbound marketers have. After posting blog after blog filled with inspiration and new ideas, eventually the creativity slows down—or it may even come to a screeching halt. Finding appropriate and relevant topics that feel fresh presents a very real challenge.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 12 readers -
  • How to secure buy-in for your content marketing program expansion

    While you understand the importance of content marketing and the potential it has to drive business, do those above you? If you’re struggling to secure buy-in from your management or executive team to expand your content marketing program, here are a few tips that can help. Understand their position Most executives are responsible for a budget and, in turn, proving ROI on the ...

    Rachel Lindteigen/ Marketing Land- 7 readers -
  • Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?

    Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month’s column focuses on a topic that no one’s talking about: video marketing. What’s that? Everyone’s talking about video marketing? Even your nana wants to know why you aren’t doing more video? Well then damn—we don’t have any time to waste.

    Joe Lazauskas/ The Content Strategist- 13 readers -
  • Interactive Content Basics Every Content Marketer Needs

    The Ultimate Interactive Content Beginner’s Guide Tired of investing in expensive top quality content that merely yields lackluster marketing results? Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough. That may be true.

    Heidi Cohen/ Heidi Cohen- 12 readers -
  • Gear Up for a More Powerful Online Presence

    … The Three Key Elements of Influential Digital Marketing by Brian Clark Your No-Nonsense Guide to Getting Started with Social Media Ads by Loryn Thompson Surviving the Social Web: 7 Things You Need to Know by Sonia Simone The 7 Things Writers Need to Make a (Good) Living by Sonia Simone How Bestselling Author Douglas Coupland Writes by Kelton Reid…

    Sonia Simone/ Copybloggerin Social Content- 12 readers -
  • How to Create a Social Media Marketing Content Plan in 7 Steps

    Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business.

    Social Media Examiner- 21 readers -
  • Brands can avoid one big mistake newspapers are making

    It breaks my heart, every single time. The public perception of journalism is often a poor one. People tend to think of pushy foot-in-the-door TV reporters berating dole bludgers and dodgy builders or tacky magazines making up stories about royal babies or fat-shaming celebrities. People don’t tend to think about Woodward and Bernstein exposing Watergate, or Boston Globe repor ...

    Lush Digital- 12 readers -
  • 5 Golden Rules for Your Next Content Marketing Hire

    There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. According to CMI’s 2017 benchmark survey, over 70 percent of companies plan to create more content this year compared to last year—an upward trend that’s held steady over the past few years. In turn, content marketing hiring is on the rise.

    Joe Lazauskas/ The Content Strategist- 22 readers -
  • Content and links: It really does take a village

    … be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Julie Joyce owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog. Julie began working in search marketing in 2002 and soon became head of search for a small IT firm. Eventually, she started Link Fish Media, where she now serves as Director Of Operations, focusing on working with clients in ultra-competitive niches all over the world. …

    Julie Joyce/ Marketing Landin SEO Content- 14 readers -