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    • This Week: Content Marketing Myths, Auditing Your Social Media, and SEO Strategy for 2018

      Authors: Susana Barros & Gail Balfour Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most insightful and well-informed articles from across the web. We’re looking at preparing your SEO for the new year ahead, as well as gathering the some of the best PPC articles from last year, and looking at ways you can put those strategic touches ...

      Rise to the Top- 33 readers -
    • 4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

      Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business as usual mindset. But while the global rise of the internet, the explosion of social media, and the dev ...

      TopRank®in Content- 15 readers -
    • 7 Facts about Content Marketing to Help Keep Your Strategy Fresh in 2018

      If your content marketing has slowed down or stagnated in 2017, all hope is not lost. The New Year represents new opportunities. It brings a fresh start to your content planning and strategy. Surely, there are practices that you will have to let go of. But there are also current and possibly novel ones that you will have to embrace.

      Relevance- 21 readers -
  • How to semantically link entities to your content

    Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or the candy bar entity? The context you giv ...

    Yoast- 4 readers -
  • The Case Against Storytelling in Content Marketing

    … read. This post will take a slightly different angle and reinforce Doug’s thesis even further. The fact of the matter is that with the proliferation of content marketing this decade a shift has been occurring in thought leadership. Digital marketing, and the Internet in general, for much of its existence has been dominated by Math Men (technical…

    Chad Pollitt/ Relevancein Content- 14 readers -
  • 4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

    … and expect? Below we highlight some of the consumer trends that will have (and are already having) a big impact on digital and content marketing in 2018 and beyond. #1 – Voice-activated personal assistance will continue to shape consumer behavior. While voice-command technology began to emerge in the early part of the century, it’s taken on new life over…

    TopRank®in Content- 15 readers -
  • 7 Facts about Content Marketing to Help Keep Your Strategy Fresh in 2018

    … If your content marketing has slowed down or stagnated in 2017, all hope is not lost. The New Year represents new opportunities. It brings a fresh start to your content planning and strategy. Surely, there are practices that you will have to let go of. But there are also current and possibly novel ones that you will have to embrace. To begin…

    Relevancein Content- 21 readers -
  • On Instagram, Nike posts less content but gains more mentions

    … be wrong to call Nike’s social media strategy a failure, argued Devran Karaca, co-founder of Kyra TV, which works with Nike-owned Converse. “What Nike did with [designer] Virgil Abloh last year for the Off-White x Nike The Ten series completely revolutionized marketing around sneakers. This was arguably the biggest trainer release of 2017 and has blown…

    Digidayin Social Content- 22 readers -
  • Accenture Joins Forces with Emmy Award Winning Content Producer Mackevision

    A Power Couple Content corporation Accenture has teamed up with German-based Mackevision, the Emmy award-winning creative team behind Game of Thrones’ most stunningly gorgeous visual effects, to elevate their extended reality 3D visual and animation capabilities. This acquisition opens up new doors for Accenture’s visually enhanced AR and VR campaigns and gives clients a new way to advertise.

    Relevance- 21 readers -