• One Ridiculously Easy Way to Enhance the Power of Your Blog Posts

    … The overall aim of your blog is to help your audience with the issues they struggle with while also educating them on what they need to know to do business with you. That’s too much responsibility for just one article, so each blog post you publish can be thought of as a piece of your Read More... The post One Ridiculously Easy Way to Enhance…

    Stefanie Flaxman/ Copybloggerin Content- 23 readers -
  • Crush Your Competition & Skyrocket the Sales with These Ecommerce Content Marketing Tips

    …, with eCommerce businesses pumping out marketing content at an all-time high, it’s becoming difficult to make your business stand out. And if you want to rise above the rest, your eCommerce content marketing strategy needs to be airtight. Also, a huge number of consumers prefer to learn about a company and its products through content like blogs and articles…

    Relevancein Content- 13 readers -
  • The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite

    … a look at what makes a great burger. From a perfectly toasted bun to secret sauces, there is a lot that goes into creating the perfect staple of American food. And as content marketers, we could relate to trying to find the perfect mixture of ingredients and techniques to create something that people love. In content marketing, much like cooking…

    TopRank®in Content- 9 readers -
  • Digiday Research: Social media dominates distribution for content marketing

    In August, we gathered a group of retail and brand executives in Vail, Colorado, for the Digiday Content Marketing Summit. The main topic of discussion: Where does content marketing go from here? During the summit, we asked speakers and attendees from brands like Reebok, Heineken and Urban Zen about the types of content they’re creating, whether they’re outsourcing work or kee ...

    Digiday- 13 readers -
  • The One Skill That You Need Need To Master in Content Marketing

    Ignorance is bliss. The beginner strikes out and doesn’t see the dangers ahead. The novice driven by passionate curiosity doesn’t see the complexity of the task of mastery. It is just seen as an exciting adventure. But as they dive into the the complex ecosystem of subjects, technologies and thought bubbles that sat in and around the core, doubts emerge and questions are raised.

    Jeff Bullas/ Jeffbullas's Blog- 27 readers -
  • Killing Marketing – Book Interview

    Heidi Cohen Interviews Joe Pulizzi Q: What’s your best piece of advice for readers looking to improve their marketing? So many marketers are out there creating more and more content…and to what end? Most of them are going for short-term engagement and web traffic, which don’t build assets. Remember, the asset is not the content you create, it’s the audience you build from the content.

    Heidi Cohen/ Heidi Cohen- 15 readers -