• 49: Reaching The Right Audience By Choosing The Right Content Format

    The idea to talk about reaching the right audience by choosing the right content format hit me as I was thinking about how will I get everything done while I’m traveling and shooting videos, etc. over the next few weeks. While I could write something on the airplane during my 9 hour flight, there’s no way I would be able to record audio or video on the flight.

    Depth of Knowledge- 11 readers -
  • How to Inspire Your B2B Audience with Killer Content Marketing

    B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals.

    TopRank®- 14 readers -
  • Toxic Content: Advertise at Your Own Risk

    I just saw a SeaWorld ad next to an article advocating for animal rights and the boycotting of animal enclosures. Who’s asleep at the wheel here? Brands are finding their ads popping up next to inappropriate, and oftentimes, appalling content (think offensive videos and fake news sites.) To combat “guilt” by association, companies are now limiting their display ads to pre-approved websites.

    ZOG Digital Blog- 14 readers -
  • How to Save 4 Hours on Every Piece of Content You Create

    … Prior to joining Contently, I worked on digital strategy for some of the world’s top magazines. In other words, I spent most of my time coaxing brands like Vogue, Glamour, and GQ to embrace online publishing—and it wasn’t always easy. In order to convince the old-school print executives to adopt a digital strategy, I first had to learn how…

    The Content Strategistin Content How To's- 14 readers -
  • Not getting what you want from your outreach emails? Follow these 10 steps.

    … may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Andrea Lehr is a Brand Relationship Strategist at Fractl where she works alongside a team of creative strategists to produce unique, data-driven campaigns about industry trends. Connect with her on LinkedIn for daily updates on great content; follow her on Twitter for the GIFs. …

    Marketing Landin EMail Content- 14 readers -
  • Making Your Content Locally Relevant

    … For businesses with multiple locations or large brands with dozens (or more!) distribution points, it can seem daunting to create content that’s specific to each and every geographic region you serve. While it may be a lot of work, it’s well worth the effort. Content that is locally relevant: Sends signals to improve your [...] The post Making Your Content Locally Relevant appeared first on Search Engine People Blog. …

    Search Engine People Blogin Content- 11 readers -
  • The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content

    You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various subjects. And yes, it’s profane and violent. Pulp Fiction was nominated for seven Oscars, including Best Picture.

    Brian Clark/ Copyblogger- 13 readers -
  • Destruction Content Is Blowing Up on YouTube

    … on YouTube. As such, publishers creating their own destruction clips and tying them into current marketing campaigns should feel free to have fun and let the joy of destroying things take center stage. Download the State of Online Video Q1 2017 Report Now The exclusive ‘State of Online Video Q1 2017’ report gives unprecedented insights into what’s happening on the major video platforms, and includes further data on destruction content on YouTube. You can access the full report right now by filling in the form below. …

    ReelSEOin Social Content YouTube- 10 readers -