• Content Writing Tips: 9 Tips for Conducting Successful Customer Interviews

    Last week, in a post that shared research tips for content developers, we wrote that while most content developers likely do most of our research online, interviews can result in engaging content. 8 tips to make your interviews more successful 1. Craft a thoughtful request – “Quite often I am interviewing industry professionals who are the top of their game, in an industry that ...

    Movable Ink Blog- 12 readers -
  • The Content Marketer’s Guide to Lead Generation

    … This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. According to Forbes, 93 percent of B2B marketers claim content marketing…

    Jordan Teicher/ The Content Strategistin Content- 12 readers -
  • 3 Things Marketing Managers Aren’t Telling Their CEO

    I am so frustrated with social media marketers. They think that Facebook is the only marketing channel, Snapchat is brand attention nirvana and spending money on influencers with 10,000 followers on Instagram is a good investment. Most people want quick wins and so the Facebook advertising tactics to amplify their brand and get attention are invested in. Nothing wrong with that.

    Jeff Bullas/ Jeffbullas's Blog- 14 readers -
  • Branded storytelling: Capitalizing on moments that matter

    … — with its blockbusters, music festivals, sporting events and other key cultural moments — is branded storytelling. Branded bad For each article questioning branded content, two more hail it as the future of marketing. A quick “branded content” search yields 6,420,000 results, with countless bylines promising highly sought clarity. The industry’s confusion…

    Peter Minnium/ Marketing Landin Content- 13 readers -
  • Expand Your Content Marketing Toolkit

    … On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic. On Tuesday, our editorial assistant Will DeWitt revealed how his experiences on a recent…

    Sonia Simone/ Copybloggerin Content- 8 readers -