• The Best of Heroconf London (1st day) 2017

    … At this time of the year, it has become a habit of mine to attend all the largest PPC conferences in Europe to do some “speakers shopping” for ADworld Experience (whose next edition will be in Bologna, Italy, on April 12-13, 2018). In this post, I have written about some of the most important highlights from the first day of HeroConf London…

    State of Digitalin Social Paid Search Content Google- 9 readers -
  • Do You Really Need Another Blog Post? Why Content Marketing Needs More Flexibility

    For at least a decade, the 500-word blog post has been the atomic unit of content marketing. Marketers like Joe Pulizzi and Marcus Sheridan built their entire careers on blogging. In Joe’s case, he started the blog without a business plan or a product, and developed both after building an audience through insightful, valuable blog posts.

    TopRank®- 10 readers -
  • Marketing 101: What is big rock content?

    …I had three hours to kill before my next flight to Dallas departed. While sitting in an airport café warming my hands around a mocha, I overheard snippets of an intense conversation in the booth behind me. “It’s all about your big rocks. They are the most important. What are your big rocks…

    MarketingSherpa Blogin Content- 18 readers -
  • 7 Effective Ways to Re-Optimize Your Old Blog Posts To Boost Traffic

    … If you are a long time blogger and (less likely) fill your page regularly, then you would have a dozen articles that constantly bring targeted traffic to your site. But over time it’s getting smaller and smaller. What to do? In any incomprehensible situation – update the old content. Why re-optimize old articles? The editorial offices of major…

    Relevancein Social Content- 14 readers -
  • 4 Tips for Jumpstarting the Content Ideation Phase

    Nearly every writer/blogger/content marketer has faced it at one time or another: the dread of coming up with the next topic idea. It can be a daunting task, especially when you are determined to come up with something even better or more successful than before. Many marketers and writers agree: the hardest part of writing can sometimes be simply knowing what to write about.

    The Blog Herald- 12 readers -
  • How News UK does sponsor content video

    News UK, parent company of The Sun and The Times of London, is making video pay through branded content, and it’s finding these videos are some of its best performing. Take News UK’s most recent branded-content video campaign for the Movember Foundation, a men’s health charity, which the publisher said was its most popular branded-content campaign to date.

    Digiday- 12 readers -
  • Data and Analytics for Successful Digital Branding and Content Marketing

    If you’re here with us in Vegas, I hope you survived lunch because now it’s time to dig into data and analytics. Guiding us on this journey are Annie Cushing and Cynthia Johnson. This promises to be good. Up first is Annie Cushing. She says her Annielytics brand started as a joke on Twitter. She bought the domain before a skeevy marketer would and it grew from there. That sounds about right.

    Lisa Barone/ Overit- 17 readers -
  • Main Trends in Visual Content Marketing

    … In the ever-growing and evolving world of marketing technology and social media, visual content is at its peak. From videos to photos to virtual reality technologies, the role of visually appealing content just keeps gaining power and momentum. In fact, according to inc.com, posts that include images produce 650 percent higher engagement than…

    Relevancein Content- 16 readers -