• 6 Best Practices for Nurturing B2B Marketing Qualified Leads

    The rise of the internet, digital technologies and social media platforms have transformed the way consumers make purchasing decisions—and not just for B2C consumers, but for B2B as well. In fact, according to CEB, B2B buyers are 57% of the way through a purchasing decision before engaging with a sales rep. But, as a savvy B2B marketer, you already knew all this.

    TopRank®- 11 readers -
  • Ask a Content Strategist: How Do You Create Data-Driven Content?

    Welcome to Ask a Content Strategist, the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. It’s July, which means two things: seething with jealousy over the out-of-office messages of your European colleagues (“On Holiday until September!”), and a chance to take a breath and reflect on our biggest marketing challenges.

    Joe Lazauskas/ The Content Strategist- 16 readers -
  • The 12 Simple Rules For Successful Content Marketing

    Everyone is familiar with the adage ‘content is king’, which is more relevant than ever in today’s content-driven world. Content marketing can have a significant influence on everything from the marketing output of a small business to a whole country’s presidential election result. It’s difficult to even comprehend how much content is produced on a daily basis – with two mill ...

    Jeffbullas's Blog- 11 readers -
  • 6 Metrics to Quantify Content Marketing for Number-Loving Clients

    Content Marketing, Content Promotion We all have a right and left side to our brain. What many of us don’t have is the ability to think ambidextrously. As a content marketer, I’m in the practice of using my creative right lobe to deliver content that converts. The only problem? Most of my clients are the opposite and need number-driven, logical breakdowns when it comes to results.

    Rechtsanwältin Caroline Maurer/ Relevance- 26 readers -
  • Brand Newsroom 148: Should I start a podcast?

    … The Brand Newsroom team gets a bit introspective today. They’re talking about podcasting and whether it’s a worthwhile part of the marketing mix for your small business. This is episode 148 of Brand Newsroom and the team has learnt a thing or two along the way. So let’s take a look at the challenges, highlights, pitfalls and benefits of putting…

    Lush Digitalin Social Content- 10 readers -
  • How To Develop A Continuous Stream Of Fresh Content Ideas

    … a journal of new ideas. How do you find fresh ideas to continue to engage your audience? Always carry a notebook with you and jot down ideas that occur to you throughout your day. You’ll stumble upon ideas when browsing other people’s blog posts, interact on social media, or visit a bookstore. You might also have a fascinating conversation or see…

    Blogtrepreneurin Content How To's- 15 readers -
  • 3 Ways the ‘Cruise Ship’ Model Invites Your Audience Aboard

    Recently, my wife and I went on our first cruise. Even though we didn’t have an inkling of what to expect, we now have what we’re calling “Cruise Fever.” We plan on being repeat customers for the same cruise line — and wouldn’t even consider another. Why? It’s all due to the completely satisfying experience we had from the moment we stepped foot on the ship to our final moment aboard.

    Copyblogger- 9 readers -
  • Questions to Ask Freelancers Before Hiring Them to Write Content

    If you’re a blogger, then you know the MOST important element to success is the ability to write unique content. If you’ve been writing for several years, then you know there comes a point where’s it’s impossible to generate engaging topic ideas. If you don’t have content that will be engaging and attract an audience, it’ll stunt your blog growth going forward.

    Rizvan Ullah/ John Chow dot Com- 16 readers -