• Content Shock isn’t the problem. It’s the solution.

    By Mark Schaefer I was at a conference this week and the speaker after me was an SEO expert of some kind. I was sort of paying attention but one slide made me look up. It said this: “The key to SEO success is to saturate the content landscape.” On the surface, this seems … yucky. We want quality over quantity, right? Well … it depends.

    {grow}- 10 readers -
  • 4 Simple Tips to Increase the Effectiveness of Video Content

    … Over the last few years the use of video content has grown by leaps and bounds – on websites, social media, and other online platforms. Partially this growth is due to the fact that faster online connections allow for videos to be streamed more easily, but more than that it is simply because video content has the ability to interest and engage…

    Relevancein Content- 11 readers -
  • Why You Need Better Ways to Evaluate Your Content – Here’s Why #141

    Are you tied up with average time on page as your go-to metric for evaluating the effectiveness of your content? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why average time on page doesn’t work for single-page views, and reveals a better metric to use. Don’t miss a single episode of Here’s Why with Mark & Eric.

    Mark Traphagen/ Stone Temple Consulting- 15 readers -
  • Content Strategy – Book Interview

    Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content s ...

    Heidi Cohen/ Heidi Cohen- 10 readers -
  • How To Increase The Awareness of Your Brand Through Repurposed Content

    … Even the most focused and seasoned content producers eventually run out of ideas at some point in their life and need to recharge. I am no exception to the ‘writer’s block’ and will admit that I’m not always able to push out brilliant, outstanding and engaging content on a regular basis. The workflow of my blog simply comes to a standstill. So…

    Relevancein Content How To's- 11 readers -
  • Video publishers on what happens after Facebook stops subsidizing video content

    Unsurprisingly, Facebook was top of mind among video publishers at the Digiday Video Anywhere Summit. From producing shows for Facebook’s Watch, getting paid by Facebook to create live and on-demand clips on a monthly basis, to using Facebook to drive traffic back to their own sites, video publishers of all types are deep into the Facebook game.

    Digiday- 11 readers -
  • More Case Studies in SEO and Content Marketing

    Last week I wrote a piece here on Relevance about Case Studies in Content Marketing and SEO, describing some of the projects I have worked on and the knowledge I have attained over the years. In this article I am going to expand on that with a few more case studies, covering sites that have become popular after performing the work mentioned. Van Sant Law: Legal sites can be very difficult.

    Relevance- 7 readers -
  • What Content Optimization Means for Social Marketers

    25601440 We wanted to create a space where social marketers could dig deeper into trending topics and learn a little each week, so we decided to host a weekly Twitter chat. Last week at #SimplyChat, we discussed: How social marketers define “content optimization” How each person in the content creation process optimizes differently How each social channel affects cont ...

    Simply Measured- 7 readers -