• 8 major Google ranking signals in 2017

    It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right.

    Marketing Land- 26 readers -
  • The Top 3 Secrets to Influencer Marketing

    We are now the denizens of a world where the Internet is the connecting fabric of all of us. It influences us every decision and in fact most of our purchases begin here as well. While it has been decades since OnlineMarketers have been trying to harness the collective buying power of the Internet.

    KJ Rocker- 11 readers -
  • Content Marketing Strategy: When ignorance is bliss

    … with an agency, this kind of ignorance in your content strategist is particularly important. Separate content marketing strategy from content production Is the person writing your content marketing strategy developing a plan that makes the most sense to your business or to theirs? A lot of content agencies offer free strategies. They do this because…

    Sarah Mitchell/ Lush Digitalin Content- 12 readers -
  • Why Your B2B Needs Account Based Content Marketing & How You Should Do It

    Content Marketing Institute’s 2017 report stated that over 60% of B2B marketers saw more success from their content marketing efforts this past year. What does this mean? It means – as so many of us have stated before – that Content is King. When it comes to digital marketing, there is truly no better way to convey value and transparent ...

    The Daily Egg- 13 readers -
  • Measuring the value and effectiveness of content

    … Marketers know that all users are not created equal. We know that content consumption and purchase readiness will vary from user to user and that some users need to be influenced more than others to convert. So how do we go about understanding whether or not the content that brands produce is effective or detrimental […] The post Measuring…

    3Q Digitalin Content- 7 readers -
  • How to Conduct Not-to-Miss Podcast Interviews

    When I started Hack the Entrepreneur, I had never conducted a single interview before. But during the past two years, I’ve hosted more than 350 podcast interviews. I’ve also made a lot of mistakes, embarrassed myself a few times, and learned countless lessons. So now I have a number of insights to share with you today, as well as tips to avoid some not-so-obvious blunders.

    Copyblogger- 11 readers -