• The podcast option: How audio content can help build a B2B business

    … For B2B marketing, I’m a big believer in focusing on the one or two primary content vehicles for your brand. Some focus on a stellar email newsletter. Others work toward industry-leading blog content. Some create webinars. And others use podcasts. This doesn’t mean putting all of your eggs in one basket. A newsletter can be used to push out…

    Marketing Landin Content How To's- 10 readers -
  • 3 Hard Content Marketing Truths

    …. Sirius lead researcher Phyllis Davidson laid out some hard truths during the summit: 60-70 percent of content is unused, and not because we forgot about it. Her original research revealed that most content just wasn’t good enough to use. It’s worse than useless; it has the potential to be detrimental to your brand. Hearing this data almost felt…

    Joe Lazauskas/ The Content Strategistin Content- 13 readers -
  • Brand Newsroom 140: Meet the Media Follow-up

    Every year Brand Newsroom host Nic Hayes runs a series of events, called Meet the Media, around Australia’s capital cities. It’s a fantastic concept that allows brands to meet journalists and editors from major media outlets and find out how they can work with them more effectively. Needless to say, it’s hugely popular. Today, Nic, James and Sarah discuss the take-outs from this year’s series.

    Lush Digital- 11 readers -
  • How to Unlock the Potential of Visual Content Marketing

    … Most business owners are not writers, yet a website needs content. How do you get around this dilemma? Think **around** the brick wall. Content writing is so much more than writing blog posts. Neil Patel gives an excellent definition of content marketing – it’s all about telling stories. And you can tell stories in 1,007 different ways…

    Dana Davis/ Growmapin Content How To's- 12 readers -
  • How to Create Better Content for Any Point in the Funnel

    … are some social metrics paired with different states in the funnel. If you walk away from this blog with nothing else, take this: Each piece of content you produce and promote must have a purpose. Defining purpose isn’t hard—just look to the funnel. When you sit down to create content, are you… Trying to make more people aware of your brand…

    Simply Measuredin Social Content How To's- 13 readers -
  • How to Make Your Marketing Personal (But Not Creepy and Weird)

    Sometimes it’s a struggle for brands to walk that fine line between personal/friendly and creepy/weird. It’s really hard to strike the right balance when it comes to achieving a memorable tone of voice. This is, in part, because you have access to thousands of pieces of information about your customers. You probably know who they are down to the tiniest details of their lives.

    Jeffbullas's Blog- 16 readers -
  • IAB releases final Dynamic Content Ad Standard

    … here. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Display Content- 13 readers -
  • Creating Meaningful Content for Your Audience

    It’s no secret that maintaining a blog and publishing new content regularly can be a great way to boost your site’s search engine rankings. Unfortunately, content marketers are often guilty of churning out “cookie cutter” content that’s not engaging or useful to their target audience. If you’re looking to create better, share-worthy content for your blog, there are some great tips to follow.

    UpCity Daily Tips- 8 readers -
  • Why Sex Doesn’t Sell

    … In his essay, “It’s Necessary for the Scene,” American playwright David Mamet explains why no play or movie he writes or directs include explicit sex scenes. Mamet is no prude. He cut his teeth in the theatre, working in and around that last great institution of vagabonds and players, excess and fornication. No, what he’s getting at here…

    Robert Bruce/ Copybloggerin Content- 9 readers -