• 3 Signs Your Content is Too Sexy to Be Taken Seriously

    When you’re deciding what content to create for your business, the lure of sexy is tempting. A new “Top 10″ post goes viral. Or maybe a controversial blog post gets featured on a top site and catapults you (and your business) into the spotlight. A sudden influx of views, shares, and attention is appealing … But sometimes showing peacock feathers can have a fleeting ...

    Amy Harrison/ Copyblogger- 29 readers -
  • Book Review: Contagious

    At SES London this year in one of the content marketing/social sharing sessions which featured Matt Roberts from Lindex, he mentioned Contagious by Jonah Berger as one item on a list of resources and items that they had found useful in evaluating whether or not they were producing “shareable content”.

    Arianne Donoghue/ State of Digital- 16 readers -
  • Why Ignorance is Genius When it Comes to Content Marketing

    Have you heard the phrase “Big Data” recently? Chances are, you have, as an entire industry has popped up over the last couple of years stating how they use “Big Data” to solve business problems and achieve great results. But if I may be completely candid, almost none of these companies (except for my friends at Health Catalyst) have been able to crack the code to successf ...

    Marcus Sheridan/ The Sales Lion- 3 readers -
  • Tips for Maximizing the Storytelling Impact of Visual Content

    In today’s high-speed, information-intense world, it’s getting harder to grab and hold the attention of potential customers and stakeholders. Visual content has quickly emerged as a powerful tool that can help messages break through the clutter, stand out from the competition, and persuade audiences — but only if it’s created and positioned correctly.

    Chuck Frey/ Content Marketing Institute- 13 readers -
  • The 4P’s of Content Marketing

    … created this great, share-worthy content? Think about positioning, it will help you with your outreach and hence with promoting your content. Let’s throw in some more boring Marketing theory: Feature versus Benefit. I know, I know. To promote your content successfully, you need to know exactly why it would make sense for the people you approach, to post…

    Johanna Juchem/ SEOgadgetin Content- 12 readers -
  • 40+ Free Image Sources for Social Media and Blog Campaigns

    Where can you find free, good quality images that are cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats. Nearly every image created in the last 30 years is still protected by copyright — a protection that gives virtually every author the exclusive right to use or reproduce their work.

    Courtney Seiter/ Visual.ly- 56 readers -
  • The Skrillex Way of Content: Build and Drop for Better Blog Balance

    What does Skrillex have to do with blogging? It took us awhile to put the pieces together ourselves. We’ve been thinking a lot about the optimal way to produce content for the Buffer blog. We’ve pivoted the blog multiple times before—the latest came just in the past two months when we shifted from lifehacking and productivity to a purer focus on social media.

    Kevan Lee/ Buffer Blog- 17 readers -
  • The Right Video Content for Your Brand

    A video component in marketing campaigns can help drive engagement and so generate positive ROI. But producing high-quality video content is prohibitive for many brands that might lack the bandwidth or resources to create the right kind of video that fits their image and goals. Stock video footage can help, offering a wide variety of high-quality content types to help ...

    MarketingProfs- 18 readers -
  • Hootsuite Rebrand Adds New Content Suggestion & Publishing Tool

    Popular social scheduling tool Hootsuite ruffled a few feathers today ... feathers in their logo, that is. The company has rebranded their logo and, more importantly for marketers, added some significant features. The new look Hootsuite comes with simple beta content discovery and publishing tool for pro or enterprise users that makes finding and scheduling a breeze.

    Greg Finn/ Marketing Land- 21 readers -
  • How Long Does It Take Blogs to Deliver Results?

    … “I define anxiety as experiencing failure in advance.” ― Seth Godin, Poke the Box It’s the million dollar question: when will my blogging, my content marketing, my inbound marketing program start to deliver real results? I have a friend who is a nutritionist and she jokes about writing a book on how to lose weight. It will be called Exercise…

    Lisa Gerber/ Vocus Blogin Social Content- 7 readers -
  • 7 Questions with Content Marketing Maverick Barry Feldman

    It’s fitting that we would meet up with content marketing maverick Barry Feldman just a few miles down the road from Folsom State Prison, where Johnny Cash made history for recording a live album and lifting a middle finger at the establishment. A resident of Folsom, Feldman has not only made a name for himself as the creative mind behind works of inspiration like Rock and Rol ...

    Lisa Kasanicky/ iAcquire- 35 readers -
  • Instagram User Generated Content Rocks Marketing Results

    Make Your Content Marketing Photos Look Organic Selling to today’s consumers is tough. Consumers trust their family, friends and other customers. But they don’t trust you, Mr. or Ms. Marketer. This isn’t a newsflash. Nielsen reported this back in 2011. The problem is that as a result your target audience can tell a marketing message a mile away.

    Heidi Cohen/ Heidi Cohen- 30 readers -