• How to Use Social Media Tactics to Make Your Emails More Enticing

    Email marketing is tough. You have almost no time to grab your audience’s attention with a subject line, and even if they do open — that’s when the battle is just beginning. For those who do open your email, you can’t give them any reason to click the ‘delete’ button, and you have to pique their interest immediately. One of the best ways to accomplish that is through visuals.

    MarketingSherpa Blog- 30 readers -
  • Infographic: The Scientifically Proven Best Time To Write Content

    I had a thermodynamics professor in college that would have something to say about this infographic: Entropy increases throughout the day. Therefore, in his view, it’s better to wake up early to focus on your most important work. He was right. Early in the morning, you have: No phone calls No text messages No emails N ...

    Sean Work/ The Daily Egg- 30 readers -
  • HP’s ‘The Wolf’ wins Best in Show at the Digiday Content Marketing Awards

    HP won Best in Show at tonight’s Digiday Content Marketing Awards gala for its video series, “The Wolf,” which reveals what can happen if offices don’t secure their printers. Less than 2 percent of business printers are secure from outside hacking, according to HP research. “The Wolf” is one part of a four-installment video series created in partnership with agency Giant Spoon ...

    Digiday- 25 readers -
  • How Vice plans to prove to advertisers its branded content works

    Vice Media is the media empire largely built off being an ad agency. For years, the Brooklyn media company has worked closely with brands to make them cool, or at least make their brands part of cool content. Now, Vice wants to prove to advertisers that this kind of branded content is effective while giving them a better understanding of the audience they’re reaching.

    Digiday- 25 readers -
  • SiriusDecisions Summit 2017: The ROI of Content Marketing

    One of the most frequent questions we get from prospects and clients is: “How can I measure the impact of my content marketing?” SiriusDecisions reports that 83 percent of B2B companies plan to increase their content budgets this year, yet zero percent believe they’re effectively measuring ROI. So how can brands determine a return on their investment? I’m so excited to be addr ...

    The Content Strategist- 25 readers -
  • Top 25 Inbound Marketing Articles – Week of 05/05/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to build Email lists using Social Media campaigns, perform keyword research from an SEO standpoint, and secure a top position in Local Search.

    UpCity Daily Tips- 24 readers -
  • How to Use Anders Pink for Content Curation

    If you’re looking for an effective way to streamline the content curation process, then this one is for you! Whether you are a content marketer or a social media marketer, you know how much time and effort it takes to find, curate, and share valuable content. It’s hard work but it needs to get done because the returns are significant – more followers, more engagement, increased authority, etc.

    Ian Cleary/ RazorSocial- 24 readers -
  • 5 Basic Content Types Customers Need

    … they start researching your business and offering, often before they even realize they’re in-market. This applies to both B2C and B2B buyers. LinkedIn Research revealed a buyer-vendor (including both marketing and sales) disconnect regarding the purchase information customers need. This includes product information, demonstrations (how-to) and best…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • 5 Ways to Crush Content Marketing on Any Budget

    … Our content marketing strategy at Main Street Hub, the do-it-for-you marketing solution for local businesses, helps small businesses all over the country drive growth. 25 Ways to Come Up with More Creative Campaigns Download We help our customers see results through an expert marketing and reputation management strategy. Check out these five…

    Simply Measuredin Content- 23 readers -