• 5 Powerful Copywriting Tactics That Will Make Your Content Go Viral

    … Again copywriting… Tips, tricks, tactics, whatever… We are simply getting bored with copywriting. No wonder. Even if we know all the writing principles. And the inspiration is a huge fountain of thoughts, ideas, and projects in our heads. But, as usual, when it comes to the article, the chances to create viral content are close to zero…

    Jeffbullas's Blogin Content- 53 readers -
  • The Types Of Social Media Video Content You Need To Spark Engagement On Each Major Platform

    The competition on social media platforms is becoming fiercer every day… Every startup, local business or Fortune 500 company is cranking out large volumes of social media content and fighting for your customers’ attention. The algorithms are shifting too. Facebook is leading the way by devaluing the reach of text-based content in exchange for video. Instagram and LinkedIn are following.

    Jeffbullas's Blog- 27 readers -
  • The 10 Laws of Content Marketing Mastery

    … Content marketing is just two words. But it has evolved to become a complex intersection and eco-system of art and science. For many of us it is a confusing mess of different opinions and disciplines fighting for our attention. We need to distill the clutter and noise of shiny new ideas and distractions into the essential elements you need…

    Jeff Bullas/ Jeffbullas's Blogin Social EMail Content- 23 readers -
  • 11 Storytelling Lessons That Will Transform Your Content Marketing

    I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently. When I asked my new boss for direction, he pointed to the freshly painted mural on the office wall. It read: “Those who tell the stories rule the world.” “Just do your thing,” he said. “Tell awesome stories.

    Joe Lazauskas/ The Content Strategist- 20 readers -
  • Want More Traffic? Here are 27 Steps to Promote Your Blog Posts [Checklist]

    Way back in the olden days of blogging, around 2004, it wasn’t very complicated. You wrote an article, around 500 words or so. You published the article. And, that was it. You definitely didn’t a checklist of 27 ways to promote your blog posts! If you wanted people to subscribe to get automatic updates when you published new blog posts, you set up an RSS feed to email subscr ...

    Denise Wakeman/ Denise Wakeman- 19 readers -
  • Digiday Research: Advertisers are divided over branded content efficacy

    At the Digiday Marketing Summit in December, we sat down with over 30 industry executives from major brands across the country to discuss developing trends such as branded content. Check out our earlier research on brands’ social media spending here. Learn more about our upcoming events here. Advertiser aren’t sure if branded content works Brands are spending a lot of money ...

    Digiday- 18 readers -
  • ‘Talk Triggers,’ ‘Conex,’ and the Future of Content: An Interview with Jay Baer

    Introduction Jay Baer is a seasoned digital marketing pro. He is the founder of five multi-million dollar companies including Convince and Convert and he is the New York Times bestselling author of ‘Youtility: Why Smart Marketing is About Help, Not Hype.’ Baer has written four other critically acclaimed books including ‘Hug Your Haters,’ and is a globally recognized keynote speaker and emcee.

    Relevance- 18 readers -
  • Building Your Content Marketing Strategy with ELEVATE (Advanced Guide)

    … that you consider a “conversion.” So, what are the goals for this stage? Growth in leads – These are the people who opted in to receive your marketing messages. You send them nurture campaigns and, ideally, turn a percentage of them into paying customers over time. Relevant, personalized content and offers play a crucial role in your lead nurturing…

    Ian Cleary/ RazorSocialin Content- 17 readers -