• 10 Truths About Content Marketing You Need To Know

    It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting process for that fix? I decided that maybe best to just turn it on and off first. Three minutes later the frozen screen is replaced by a working laptop. Problem fixed. Then I tried to login to the internet. I was met with that message….

    Jeff Bullas/ Jeffbullas's Blog- 29 readers -
  • What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing

    How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty? It’s surprising, then, that a marketing channel nearly forty years old is still one of the most relevant for digital marketing.

    TopRank®- 27 readers -
  • Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

    Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? Sorry, I’m getting word from my team that that’s not what we’re doing with this column, and that if I really want to write 1,000 words on patriotic rompers, I should just suck it up and take that $20,000 per.

    Joe Lazauskas/ The Content Strategist- 27 readers -
  • Marketing with intent: The combined power of SEO and content

    If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is what will make them click and stay on your website.

    Jim Yu/ Search Engine Watch- 26 readers -
  • 8 major Google ranking signals in 2017

    It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right.

    Marketing Land- 26 readers -
  • 6 Metrics to Quantify Content Marketing for Number-Loving Clients

    Content Marketing, Content Promotion We all have a right and left side to our brain. What many of us don’t have is the ability to think ambidextrously. As a content marketer, I’m in the practice of using my creative right lobe to deliver content that converts. The only problem? Most of my clients are the opposite and need number-driven, logical breakdowns when it comes to results.

    Rechtsanwältin Caroline Maurer/ Relevance- 26 readers -
  • How to Find High PR Guest Blog Posts: Relevant Guest Blogging

    How to Find High PR Guest Blog Posts: Relevant Guest Blogging How to Find High PR Guest Blog Posts: Relevant Guest Blogging In today’s blog post, I will be sharing with you a technique for finding high PR guest blog posts on websites that are relevant to my niche. The free tool that I use for this, is Traffic Travis.

    whoisjonleuty.com- 25 readers -
  • Content: The Atomic Particle of Marketing – Book Interview

    … cooler conversation. Q: Is there a piece of marketing content that you’re particularly proud of? Most recently I’m very proud of having helped Save the Children develop a content strategy encompassing 93 countries. Contact information Thanks Rebecca. Happy Marketing, Heidi Cohen Content Marketing World is the one event where you can learn and network…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Is Content Curation Good for SEO? 11 Examples That Prove So!

    … actually boost SEO. Big time. And below you can find some case studies that prove exactly that. Content curation has tapped its way into the content marketing world to extend and empower relevant content in the online world. When done correctly, content curation gives a personal and relevant perspective to each published blog post. The curation…

    cognitiveSEOin Social SEO EMail Content- 23 readers -
  • The Definitive Guide to Content Curation: Strategies, Tips, and Tools

    … Many of us are curating content without even thinking about it. We’re sharing that quirky New York Times article on Facebook. We’re quoting celebrity tweets and making funny (well, funny to us) quips on Twitter. What is content curation? Content curation is all about mining the internet for material that can be shared on your social networks…

    Hootsuitein Social Content- 22 readers -
  • Blogging for SEO: How to Write Blog Posts That Rank Well

    … A blog can be the most powerful web marketing tool at your disposal, but only if your ideal customers can find it. In this article I’ll show you some simple changes you can make to your own blog that will help increase your search engine visibility, drive more traffic to your blog and generate more […] The post Blogging for SEO: How to Write Blog…

    Amy Porterfieldin SEO EMail Content How To's- 22 readers -