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Can I ask you a question? What do you do after you hit the “Publish” button? If your blog isn’t getting any traction, you probably aren’t doing the right things. Let’s be real. You can’t just post to social media a few times and move on to the next post. That’s not going to cut it. You can’t spend all your time writing new posts and then neglect those posts once they’re published.
Blogging is a battle. A war to get your ideas the attention they deserve. Your enemy? The dizzying array of online distractions that devour your readers. This battle is not for the faint of heart. There are so many learning curves. Plugins you’ll need to install. Social networks you’ll need to employ. Marketing techniques you’ll need to try.
Are you looking for ways to get your content out there while saving time? If so, have you considered republishing your best-performing posts? This past year, we experimented with republishing our best posts on CMI. Thus far, the results are impressive. The republished posts perform well in terms of traffic, social shares, and email conversions. Additionally, they save our editorial team time.
Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address these issues, with three specific actions being announced today.
Original source: 10 New SEO & Content Marketing Tools Powered by Artificial Intelligence via DailySEOblog. At one point, we’d all joke around and poke fun at anyone who’d throw in AI and Machine Learning into their talks, just to make it sound authoritative. Those days are gone. Look around. AI is everywhere. It’s the future. Marketers can g ...
It’s official. Video marketing isn’t just an optional extra for savvy marketers anymore – it’s a major piece of the content marketing puzzle. People want to engage with content that is more memorable and less intrusive – and that’s where video content is ahead of the curve. If you’re unsure about whether you should use video in your marketing strategy, consider the following ...
Website traffic plays a major role in your company’s success. Naturally, more visitors means more conversions, regardless of your current conversion rate. If you’re not dedicating time and effort towards turning your brand into an authority in the niche, you’re missing out. What you need is to divert at least a chunk of your attention towards inbound marketing.
Google Analytics is an invaluable resource. It offers a wealth of information that content marketers can use to build and refine their strategies. Whether it is detailed visitor demographic information or deep insights into campaign performance, it can get seriously granular regarding user behavior.
Email marketing is tough. You have almost no time to grab your audience’s attention with a subject line, and even if they do open — that’s when the battle is just beginning. For those who do open your email, you can’t give them any reason to click the ‘delete’ button, and you have to pique their interest immediately. One of the best ways to accomplish that is through visuals.
… Again copywriting… Tips, tricks, tactics, whatever… We are simply getting bored with copywriting. No wonder. Even if we know all the writing principles. And the inspiration is a huge fountain of thoughts, ideas, and projects in our heads. But, as usual, when it comes to the article, the chances to create viral content are close to zero…
I lead a double life, but there’s a secret weapon that lets me get away with it. At Contently, I’m both our director of content strategy—which means I oversee strategy work we do for hundreds of clients—and also the editor-in-chief of our internal publications, The Content Strategist, The Freelancer, and Contently Quarterly. I love both lives, and I stubbornly refuse to give either up.
There’s a solid reason why content dominates the current realm of marketing. It’s the best way for businesses to share their knowledge and set themselves apart from the rest of the crowd. It allows them to communicate with target demographics on unbiased grounds – and it enables relationships and alliances to benefit both parties involved.
Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate and trustworthy information in the top search results. “We’re explicitly avoiding the term ‘fake news,’ because we think it is too vague,” said Paul Haahr, one of Google’s senior eng ...
To fully capitalize your content marketing, you need to click with your audience. Unfortunately, not all that many content marketers fully realize the effectiveness of their programs – only one-third rate their content marketing strategy as extremely or very effective, according to CMI 2017 B2B research.
Finding an online library stocked with pictures that are of high quality and available to use for free can be a daunting task. All the effort you are putting in selecting your search words seem to only yield images that either vaguely agree with your needs or are completely irrelevant. This can waste a lot of your time and get you really worked up.