• 15 Visual Content Marketing Statistics That’ll Blow Your Mind

    With over 2 million blog posts published each day, you need to have something that helps your content stand out. Honestly, just writing great content isn’t going to cut it anymore. There’s just too much content out there already for people to read. You need to start creating exceptional and unique content that no other writer or brand can copy.

    Brad Smith/ Jeffbullas's Blog- 42 readers -
  • 4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

    … and expect? Below we highlight some of the consumer trends that will have (and are already having) a big impact on digital and content marketing in 2018 and beyond. #1 – Voice-activated personal assistance will continue to shape consumer behavior. While voice-command technology began to emerge in the early part of the century, it’s taken on new life over…

    TopRank®in Content- 17 readers -
  • The Case Against Storytelling in Content Marketing

    … read. This post will take a slightly different angle and reinforce Doug’s thesis even further. The fact of the matter is that with the proliferation of content marketing this decade a shift has been occurring in thought leadership. Digital marketing, and the Internet in general, for much of its existence has been dominated by Math Men (technical…

    Chad Pollitt/ Relevancein Content- 15 readers -
  • Does Content Marketing need SEO? … Or wait … Was it the other way around?

    It was always a close race. BOTH were at some point the proverbial chicken and egg. SEO had always depended heavily on content. And with Google’s relentless algorithmic updates, it became clear the bar was rising and ONLY companies with a WELL DEFINED content strategy were going to SURVIVE, leave alone compete for the hallowed 10 links. But the relationship was co-dependent.

    Relevance- 12 readers -
  • How Smucker’s cut fraudulent views on its influencer content by 98 percent

    Influencer marketing has a fraud problem. Brands have run campaigns with fake influencers and on real ones who use bots to boost their followings. Influencer agencies themselves have also inflated their own influencers’ accounts. The J.M. Smucker Co., parent of brands like Smucker’s, Jif, Pillsbury, Dunkin’ Donuts and Folgers, is trying to limit fraud, using influencer marketi ...

    Digiday- 10 readers -
  • Want More Traffic? Here are 27 Steps to Promote Your Blog Posts [Checklist]

    Way back in the olden days of blogging, around 2004, it wasn’t very complicated. You wrote an article, around 500 words or so. You published the article. And, that was it. You definitely didn’t a checklist of 27 ways to promote your blog posts! If you wanted people to subscribe to get automatic updates when you published new blog posts, you set up an RSS feed to email subscr ...

    Denise Wakeman/ Denise Wakeman- 10 readers -
  • The Business Blogger’s Guide to Dealing with Content Theft

    It’s never pleasant to discover that your content has been stolen. How about if you don’t know it’s being stolen? How do you keep alerted to that? Once you’ve caught the culprit, then what do you do to get it removed? How about preventing your content from being stolen in the future? Is there any way ...

    The Daily Egg- 10 readers -