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… Businesses of all sizes are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. No doubt the demands to build…
Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale. Content curation is what turns a warehouse full of art and artifacts into a museum.
IBM’s logo for Watson IBM’s Watson supercomputer is now prescreening content for native ads. The supercomputer’s newest job is to assist AdYouLike, a native ad supply-side and publisher platform out of the UK. The company, founded in 2011, says it offers the largest in-feed native ad platform in Europe, and it recently set up an office in New York City.
… are created equal Setting realistic expectations should be a priority when outlining any content marketing strategy, but with a little research you’ll discover that engagement levels are not the same across the board. In an analysis of more than 300 content marketing campaigns, Moz and Fractl (my employer) discovered that while the average campaign…
There’s no doubt in anyone’s mind that having good copy is essential for SEO. Having good copy means that when search engines crawl through your web pages, they see that your content is of a high standard – both in the sense that there are no glaring spelling and grammatical errors, and also that no content is duplicated.
Your knowledge and experience is your biggest asset. That’s what defines your business and that’s what helps you stand out. How to effectively market your knowledge online? Of course, content marketing is the answer. But simply creating expert content is not going to be answer. You need to put it forward in front of niche influencers to spread the word.
I am so frustrated with social media marketers. They think that Facebook is the only marketing channel, Snapchat is brand attention nirvana and spending money on influencers with 10,000 followers on Instagram is a good investment. Most people want quick wins and so the Facebook advertising tactics to amplify their brand and get attention are invested in. Nothing wrong with that.
Vice. Vanity Fair. UBS. This unlikely trio may seem like the setup to a very geeky “walk into a bar” joke. But over the past three years, financial services giant UBS has been partnering with Vanity Fair and Vice on one of the most ambitious and intriguing partnerships in finance content: Unlimited, an editorial site designed to reach wealthy women and millennials.
… Content marketing can be defined as a marketing strategy that involves creation and distribution of information that is valuable, relevant and consistent to attract and get an audience. The main objective of content marketing is to drive up the profits through customer action. Examples of content marketing include articles, infographics, videos…
The fireworks have come and gone, and summer is finally upon us. Naturally conducive to gathering, this season beckons people of all ages to actively participate in moments that matter. While many of the same tried and true activities perennially prevail, it has long been the norm that each ice cream cone is Instagrammed and every swimming hole Snapchatted.
Last week, in a post that shared research tips for content developers, we wrote that while most content developers likely do most of our research online, interviews can result in engaging content. 8 tips to make your interviews more successful 1. Craft a thoughtful request – “Quite often I am interviewing industry professionals who are the top of their game, in an industry that ...
If you’ve studied copywriting, you know the purpose of the headline is to get people to click and start reading. And your opening copy needs to continue that momentum all the way to the offer or conclusion. One way to do that is to make a bold, seemingly unreasonable assertion in your title or headline.
… This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. According to Forbes, 93 percent of B2B marketers claim content marketing…
… and distribute content to the tools they implement to automate their content management systems. [Read the full article on MarTech Today.] About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated…
https://www.SERoundtable.com/ - This week in search we saw a possible Google update over the weekend which died down a lot since. We saw our first case of image based featured snippet spam. Google Images now shows videos and recipe data in the results. Google published an FAQ around job postings for webmasters.