• Top 25 Inbound Marketing Articles – Week of 05/26/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to create a strategy for cold Email Marketing, use Online Reputation Management as a marketing strategy, and increase Conversions using surveys and structured testing.

    UpCity Daily Tips- 20 readers -
  • Yoast SEO 4.8: Cornerstone content analysis

    In this release, we’re fine tuning our algorithms to give cornerstone content articles the analysis they deserve. Articles you’ve marked as cornerstone content will now be judged on a different level, so we can make sure they have the quality and authority an article like that should have. Yoast SEO 4.8 helps you write better cornerstone content articles.

    Joost De Valk/ Yoast- 20 readers -
  • How to Inspire Your B2B Audience with Killer Content Marketing

    B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals.

    TopRank®- 14 readers -
  • Not getting what you want from your outreach emails? Follow these 10 steps.

    … may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Andrea Lehr is a Brand Relationship Strategist at Fractl where she works alongside a team of creative strategists to produce unique, data-driven campaigns about industry trends. Connect with her on LinkedIn for daily updates on great content; follow her on Twitter for the GIFs. …

    Marketing Landin EMail Content- 14 readers -
  • Why You Should Own Your Marketing, Not Rent It

    Generally speaking, digital marketers are pretty skilled ball-jugglers. We constantly balance competing deadlines, extract value out of less-than-ideal budgets, and generate instant search engine visibility under pressure. We have a few tricks up our sleeve for doing that, including online ad networks such as Google AdWords, Facebook Advertising and LinkedIn Ads.

    Jeffbullas's Blog- 14 readers -
  • How to Promote Your Small Business Online

    … advertising such as Facebook Ads. Pay-Per-Click Advertising Pay-per-click advertising, also known as PPC, might be one of the oldest forms of digital marketing, but it’s still incredibly effective. Google AdWords is the world’s most popular pay-per-click option, while Media.net, Facebook, and Advertising.com are other contenders. Unlike your website…

    Growmapin Paid Search Content How To's- 14 readers -
  • How to Save 4 Hours on Every Piece of Content You Create

    … Prior to joining Contently, I worked on digital strategy for some of the world’s top magazines. In other words, I spent most of my time coaxing brands like Vogue, Glamour, and GQ to embrace online publishing—and it wasn’t always easy. In order to convince the old-school print executives to adopt a digital strategy, I first had to learn how…

    The Content Strategistin Content How To's- 14 readers -
  • Toxic Content: Advertise at Your Own Risk

    I just saw a SeaWorld ad next to an article advocating for animal rights and the boycotting of animal enclosures. Who’s asleep at the wheel here? Brands are finding their ads popping up next to inappropriate, and oftentimes, appalling content (think offensive videos and fake news sites.) To combat “guilt” by association, companies are now limiting their display ads to pre-approved websites.

    ZOG Digital Blog- 14 readers -