• 4 Ways You Can Promote Content on a Tight Budget

    Content marketing requires more work now than ever before. After all, more competitors are publishing content as they try to attract customers. In other words, simply posting to your blog might not deliver the same results as in the past. Budget limitations can compound competitive pressures and discourage you from pursuing a content strategy. Don’t let that happen.

    Relevance- 29 readers -
  • 5 Content Marketing Trends You Need to Watch Out in 2018

    AI, IoT, video content, original content production – these are just a few of the forces that is reshaping the world of content marketing. As we move closer to 2018, marketers will need to make their moves and embrace the latest trends around these. Here is a guide to help you with this. The Increasing Relevance of Original Content It recently came to light that Apple ...

    Joydeep Bhattacharya/ Relevance- 18 readers -
  • Content Marketing vs. Advertising: Which is Better?

    How to choose the best marketing channels for your needs Trying to decide if content marketing or paid advertising is the best way to promote your company? Why not try both? Content marketing has become widely recognized as a highly effective way for B2B and B2C companies to generate leads. Paid advertising, such as Google AdWords and Facebook Ads, is another useful way to generate leads.

    Blue Interactive Agency- 11 readers -
  • How to Apply The 80/20 Rule in Blog Content Marketing

    For a blogger, it’s hard to gauge how well we can create engaging content. Some days, we’ll be churning out articles left and right, and other days, you might be staring at a blank page for hours. Trying to be an efficient blogger is no easy task but there is a way to do it. All you have to is apply the 80/20 rule of writing.

    NoPassiveIncome.com- 11 readers -
  • [Webinar] From Giving Tuesday to Intelligent Content: Your Year-End Fundraising Guide

    If you’re a marketer who works with a nonprofit, you know the struggle of finding creative new ways to drive donations – especially during the holiday season. It’s a busy time for just about all nonprofits, especially with so many vying for those end of year donations. And to further complicate things, the tax deadline (Dec. 31) fell on a Saturday in 2016 and will fall on a Sunday this year.

    Movable Ink Blog- 10 readers -
  • How to Create Content Based Around Your Data Findings

    Having a thoroughly planned content strategy is vital in this digital age, so it’s little wonder that the majority of businesses, be them large or small, put a lot of resources into creating one. In fact, the Aberdeen Group’s report The Future Of Content Marketing: The Age Of Content Science, found that a huge 95% of business respondents are either using or considering using a ...

    Ask Aaron Lee- 10 readers -
  • 7 Tools for More Effective Management of your YouTube Channel

    Did you know that online videos will account for more than 80% of all consumer internet traffic by 2020? Another staggering statistic is that more than 500 million hours of videos are watched on YouTube every single day. Video is growing and will continue to grow rapidly. Now’s the perfect time to take advantage of this growth and leverage video to boost your content marketing results.

    Ian Cleary/ RazorSocial- 10 readers -
  • Do You Really Need Another Blog Post? Why Content Marketing Needs More Flexibility

    For at least a decade, the 500-word blog post has been the atomic unit of content marketing. Marketers like Joe Pulizzi and Marcus Sheridan built their entire careers on blogging. In Joe’s case, he started the blog without a business plan or a product, and developed both after building an audience through insightful, valuable blog posts.

    TopRank®- 9 readers -